Attendees pass an Amazon Web Services logo during AWS re:Invent 2024, a conference hosted by Amazon Web Services, at The Venetian hotel in Las Vegas on Dec. 3, 2024.Amazon has found a way to let cloud clients extensively customize generative AI models. The catch is that the system costs $100,000 per year.The Nova Forge offering from Amazon Web Services gives organizations access to Amazon's AI models in various stages of training so they can incorporate their own data earlier in the process. Already, compan ...