Core Insights - The global OLED smartphone panel shipment is projected to reach approximately 890 million units in 2025, marking a year-on-year growth of 5.2%, driven by product structure upgrades, capacity expansion, cost optimization, domestic policy support, and technological advancements [1] - Flexible OLED shipments are expected to be around 690 million units, with a year-on-year increase of approximately 9.6%, while rigid OLED shipments are forecasted to decline by 7.7% to about 200 million units [1] Market Dynamics - Korean manufacturers, being core suppliers to Apple and Samsung, are expected to maintain over 50% of the OLED market share in 2025, with flexible OLED market share remaining stable at approximately 42.1% [2] - Chinese manufacturers are gaining ground, with a total OLED panel shipment share of 49.3%, an increase of 1 percentage point year-on-year, and a flexible OLED market share of 57.9% in 2025 [2] Company Performance - Samsung Display (SDC) is projected to lead the global OLED panel market with shipments of about 380 million units, a slight increase of 1.5%, while rigid OLED shipments are expected to decline by 6.6% to approximately 160 million units [5] - BOE is anticipated to ship around 150 million units, achieving a market share of 21.1%, driven by penetration in the mid-range market and breakthroughs in the high-end market [5] - Tianma is expected to see the fastest growth among OLED manufacturers, with shipments of approximately 97 million units, a year-on-year increase of 19.4%, elevating its market share to 10.8% [6] Competitive Landscape - The OLED market is characterized by significant competition, with major players focusing on capacity expansion and technological advancements to enhance competitiveness [8] - The industry is facing challenges such as weakened demand in the smartphone market and increased price competition due to rising supply [8] - Long-term strategies are shifting towards collaborative innovation and system-level performance optimization, moving beyond traditional hardware supply roles [8]

Core Insights - In 2025, global OLED smartphone panel shipments are projected to reach approximately 890 million units, representing a year-on-year growth of 5.2% [1] - Flexible OLED shipments are expected to be around 690 million units, with a year-on-year increase of approximately 9.6% [1] - The growth is driven by four main factors: product structure upgrades on the demand side, capacity expansion and cost optimization on the supply side, domestic support policies, and differentiated competitive advantages from technological iterations [1] Supply Side Changes - In 2025, a new supplier, EDO, will enter the FOLED market, indicating a shift in the supply landscape [1] - Rigid OLED shipments are projected to decline to about 200 million units, reflecting a year-on-year decrease of 7.7%, as they continue to be replaced by flexible OLED products [1] - The market share of rigid OLED is expected to continue shrinking due to this ongoing substitution [1]

Core Insights - The flexible OLED technology is currently the most ideal flexible display technology, with various other technologies also being explored in the display field [1] Market Overview - The global AMOLED panel market reached a size of $42 billion in 2021, marking a year-on-year growth of 37.7%. However, in 2023, the market experienced a slight decline due to weak overall demand in consumer electronics, particularly in the high-end segment like large OLED TVs. A strong rebound is expected in 2024, with the market size projected to exceed $48 billion [2] Shipment Growth - Global shipments of OLED smartphone panels are expected to reach 850 million units in 2024, representing a year-on-year increase of 25.3%. Among these, flexible OLED shipments are projected to be 633 million units, reflecting a growth of 19.2% [5] Chinese Market Dynamics - In the flexible OLED shipment landscape, BOE leads with 71 million units, followed by Tianma and Huaxing Optoelectronics with 43.2 million and 41 million units respectively, indicating strong competition among Chinese manufacturers [6] Global Competitive Landscape - Samsung Display and BOE are the leading players in the global flexible OLED market, with Samsung's shipment volume reaching 86.6 million units and BOE's at approximately 71 million units in the second quarter of 2025 [9]