Core Viewpoint - LG Display plans to adopt Double Rate Drive (DRD) technology for its OLED TV panels starting next year, aiming to reduce manufacturing costs and improve efficiency [1][3]. Group 1: DRD Technology Implementation - DRD technology will double the signal transmission capacity of the source driver IC (DDI), allowing the number of DDI required for displays to be halved [2]. - For the 65-inch OLED TV panels set to launch in 2026, the number of required DDIs will decrease from 16 to 8, and for panels larger than 75 inches, it will also drop from 16 to 8 [2]. Group 2: Cost Reduction and Production Expectations - LG Display is optimistic about its Guangzhou OLED factory, which has recently completed depreciation, leading to further reductions in manufacturing costs [5]. - The company expects to ship approximately 6.5 million large-size OLED units this year, covering both TV and monitor products [5]. - The president of LG Display emphasized the importance of strengthening customer relationships, particularly with major clients like Samsung Electronics, to achieve profitability in the large-size OLED business this year [5].

Core Viewpoint - The liquid crystal display (LCD) panel market is experiencing a decline in shipment volume, while the shipment area is growing due to increased demand for larger sizes. The OLED television market is showing a significant growth trend in shipment volume. LCD Panel Market Analysis - The global LCD television panel shipment volume has been decreasing, with a drop to 226 million units in 2023, but is expected to rise to 237 million units in 2024, reflecting a year-on-year growth of 5.1% [5][7] - Despite the decline in shipment volume, the global LCD television panel shipment area has increased from 162 million square meters in 2019 to an expected 175 million square meters in 2024 [7] OLED Television Market Analysis - The global OLED television shipment volume is on an upward trend, with an expected shipment of 7.09 million units in 2024, representing a substantial year-on-year increase of 34% [10][8] Competitive Landscape - In the OLED market, key players include BOE Technology Group, Visionox, and Huaxing Optoelectronics, with BOE and Visionox being prominent in China's OLED market due to their strong financial capabilities [11] - The TFT-LCD market is led by companies such as BOE, Huike, and Innolux, which have significant production capacity advantages [11]