Investment Rating - The industry rating is "Recommended" [5] Core Insights - In H1 2025, global TV shipments showed a steady performance with a year-on-year decline of 1.5%, totaling 90.8 million units, while high-end OLED TV shipments increased by 6.7% [9][10] - TCL and Hisense are maintaining their market share expansion, with TCL's global shipments reaching 13.4 million units, up 6.3% year-on-year, and Hisense's shipments at 13.1 million units, up 2.6% year-on-year [10] Summary by Sections Weekly Topic: Global TV Shipment Performance - The global TV shipment growth rate for H1 2025 showed a trend of high growth followed by a decline, with Q2 2025 shipments down by 3.5% year-on-year [9] - Mini-LED TV shipments continued to perform well, with a year-on-year increase of 82.9% in Q1 2025, and an expected annual growth of 50% to reach 11.56 million units [9] Company Announcements - Hisense reported H1 2025 revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit of 2.077 billion yuan, up 3.01% [15] Data Tracking - Raw material prices showed fluctuations, with copper prices down by 2.6% and aluminum prices down by 4.2% as of August 1, 2025 [17] - The CCFI composite index for shipping rates decreased by 2.3% as of August 1, 2025 [23]

Group 1: Market Overview - Global TV shipment volume decreased by 1.5% year-on-year in the first half of the year, totaling 90.8 million units, while shipment area increased by 2.1% to 7.22 million square meters, indicating a shift towards larger and higher-end screens [2] - The average screen size has risen to 53.7 inches, reflecting a structural change in the market towards big-screen and premium products [2] - OLED TV shipments grew by 6.7% year-on-year, reaching 2.7 million units, showcasing strong performance in a challenging market [2] Group 2: LG Electronics Performance - LG Electronics' TV business faced significant challenges, with shipments of 9.2 million units, a decline of 9% year-on-year, making it the largest drop among the top five global TV brands [2] - For Q2 2025, LG Electronics reported revenue of 20.74 trillion KRW and operating profit of 639.4 billion KRW, reflecting year-on-year declines of 4.4% and 46.6%, respectively [5] - The decline in performance was attributed to weak global market demand, increased U.S. tariffs, intensified market competition, and rising logistics costs [5] - Despite the growth in OLED TV shipments, LG Electronics has not been able to reverse the downward trend in its TV business [5][6] Group 3: Other Business Segments - LG Electronics achieved good performance in other business segments, such as Home Appliance Solutions, Vehicle Solutions, and Environmental Solutions, but the ongoing decline in TV shipments and losses in the TV business continue to exert pressure on the company [6]

Core Viewpoint - The domestic TV market in China experienced growth in both volume and price in Q1 2025, with Mini LED TV penetration reaching 25.0% [1]. Group 1: Global LCD TV Panel Shipment Trends - The report outlines the trend of global LCD TV panel shipments from Q1 2022 to Q2 2025 (E) [2]. Group 2: LCD TV Panel Price Monthly Changes - It details the monthly price changes of LCD TV panels from April 2024 to April 2025 (E) [2]. Group 3: Domestic OLED TV Sales - The sales situation of domestic OLED TVs from Q1 2023 to Q1 2025 is analyzed [2]. Group 4: Quarterly Sales Volume Trends - The report provides insights into the quarterly sales volume trends of the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 5: Quarterly Sales Revenue Trends - It discusses the quarterly sales revenue trends of the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 6: Monthly Average Price Trends - The report covers the monthly average price trends of the domestic TV market from January 2024 to March 2025 [2]. Group 7: Brand Sales Volume Ranking - The sales volume ranking of brands in the domestic TV market for Q1 2025 and year-on-year comparisons are presented [2]. Group 8: Brand Sales Revenue Ranking - The sales revenue ranking of brands in the domestic TV market for Q1 2025 and year-on-year comparisons are included [2]. Group 9: Sales Volume Share by Size - The report analyzes the sales volume share trends by size segments in the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 10: Average Price Trends by Size - It discusses the average price trends by size segments in the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 11: Mini LED TV Sales Situation - The sales situation of Mini LED TVs in the domestic market is detailed [2].