Core Insights - South Africa's automotive industry is facing severe challenges, including declining sales, high import rates, and insufficient localization, leading to the closure of 12 companies and the loss of over 4,000 jobs in the past two years [2][4][6] - Despite these challenges, companies like Toyota, Stellantis, Chery, and BYD are increasing their investments in South Africa, driven by local policies promoting electrification and localization [3][10] Industry Challenges - South Africa's automotive market, once a leader in Africa, is now struggling with a 3% year-on-year decline in sales, projected at approximately 516,000 units for 2024 [6] - The import vehicle ratio is alarmingly high at 64%, while the localization rate remains stagnant at around 39%, significantly below the target of 60% [6][9] - The automotive production target of 1.4 million units by 2035 is far from the estimated production of 630,000 units in 2024, with over 60% of production aimed at export markets [6][10] Impact of External Factors - The recent U.S. tariffs on South African automotive exports, amounting to 28.7 billion South African Rand (approximately 11.7 billion RMB), are expected to exacerbate the industry's difficulties [6][9] - The automotive sector directly employs 115,000 people, with an additional 80,000 in parts manufacturing, facing risks of job losses due to the tariffs [7][9] Government Initiatives - The South African government is expanding local manufacturing incentives, particularly for electric vehicles and related components, to address industry challenges [10] - A tax reduction policy of 150% for investments in electric and hydrogen vehicles is set to take effect from March 2026, alongside a 1 billion South African Rand fund to support local electric vehicle and battery production [10][11] Market Developments - Chinese automakers such as BAIC, Chery, Great Wall, BYD, and others are competing with multinational giants like Toyota and Volkswagen in South Africa [11][13] - Chery has introduced hybrid models in South Africa, while BYD plans to establish a significant presence with multiple electric vehicle models by 2025 [11][13] - Stellantis is also pursuing local production, with plans to manufacture electric vehicles in South Africa, starting with the Landtrek pickup [13]