12月4日，俄罗斯电商平台Ozon集团对我市跨境贸易、物流仓储及跨境电商企业进行深度考察调研。满洲里作为中俄经贸合作的重要枢纽，凭借其口岸优 势、通关效率及产业集聚潜力，吸引了Ozon团队重点关注。考察期间，Ozon集团与我市多家跨境电商企业就跨境电商B2B、B2C业务开展、边境仓储建 设、供应链整合等内容展开交流。此次对接对推动我市跨境电商规模化、产业化发展起到促进作用，进一步发挥满洲里口岸在中俄经贸往来中的桥梁纽带 作用。 Ozon是俄罗斯知名的多品类综合电商平台，常被称为"俄罗斯亚马逊"。该平台成立于1998年，总部位于莫斯科，初期以图书销售起家，现已扩展至电子 产品、家居用品、服装、美妆等全品类商品。在物流方面，Ozon构建了覆盖俄罗斯的自建物流网络，提供门到门配送服务，包括送货上门和自提点取货 选项。为了提升跨境配送效率，平台在中国东部和南部新建了多个仓储中心，并在阿塞拜疆、白俄罗斯等地设立海外仓，使中国商品配送时间缩短两倍以 上。其中国区业务自2022年在深圳设立办事处以来，逐步构建了本地化团队，致力于成为跨境贸易的枢纽。 下一步，市商务局以本次考察对接为发展契机，继续跟踪Ozon集团与我市跨境电 ...

Core Insights - The Russian e-commerce market is projected to reach 9 trillion rubles in 2024, marking a 41% year-on-year growth, with the first half of 2025 already surpassing 5.3 trillion rubles [1] - Chinese sellers are becoming a significant economic driver in the rapid growth of Russian e-commerce, with major platforms implementing measures to attract them [1] Group 1: Major E-commerce Platforms - **Wildberries**: Holds a 47% market share with 120 million registered users and over 75 million monthly active users; 80% of orders are from mobile [1] - **Ozon**: Second largest with a 34.4% market share; GMV reached 2.875 trillion rubles in 2024, a 64% increase; total users exceeded 56.5 million with over 10.4 million new active buyers [4] - **Yandex Market**: Operated by Yandex, it has a 10% market share with 39 million monthly visitors, focusing on the mid-to-high price segment [9] Group 2: Advantages for Chinese Sellers - **Wildberries**: Active engagement with nearly 6,000 Chinese sellers by mid-2025 [1] - **Ozon**: Offers over 500 million SKUs, extensive logistics coverage, AI-driven personalized recommendations, and low transaction fees; new cross-border logistics solutions reduce costs by 40% [5][6] - **Yandex Market**: Low commission rates (1%-9%) and quick onboarding process, with plans to attract 30,000 additional Chinese sellers [10]