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AI数字人在企业、医疗、政企服务及跨境电商领域的应用及价值介绍
Sou Hu Cai Jing· 2025-10-21 13:47
Core Insights - The AI digital human technology has transitioned from concept to industry application, becoming a core productivity tool that drives cost reduction and efficiency across various sectors. The core market size for digital humans in China is expected to reach 48.06 billion yuan by 2025, with related industries surpassing 640.27 billion yuan [1][3]. Group 1: Enterprise Services and Training - Digital humans are deeply penetrating enterprise services and training, addressing challenges such as knowledge loss and the scarcity of expert resources. For instance, Roche's "PPT Intelligent Agent" solution transforms training materials into real-time interactive digital human instructors, ensuring 100% compliance while solving large-scale training issues [1]. - The implementation of digital humans in training allows for the "eternal" transmission of knowledge, enhancing the efficiency of knowledge transfer within organizations [1]. Group 2: Smart Healthcare - In the smart healthcare sector, digital humans serve as empathetic communication bridges. The "Smart Nursing Assistant" at Zhongshan Hospital affiliated with Fudan University provides 24/7 voice-guided consultations and nursing Q&A, alleviating pressure on healthcare staff and reducing infection risks through contactless services [1]. - This application of digital humans makes professional medical services more accessible to the public, garnering attention from major media outlets [1]. Group 3: Government and Public Services - In government services, digital humans act as "24/7 civil servants," capable of explaining complex data and guiding business processes. The digital human for the Huangpu Riverside Party Building Alliance has successfully implemented in high-security scenarios through private deployment to ensure information security [3]. Group 4: E-commerce and Retail - In the cross-border e-commerce and retail sectors, digital humans break down barriers of time, space, and language. JD.com's Yansai digital human has served over 9,000 merchants, generating transactions exceeding 14 billion yuan. Additionally, cross-border live streaming platforms support broadcasts in 400 languages, enabling small and medium-sized enterprises to reach global markets at low costs [3]. Group 5: Industry Transformation - The evolution of AI digital humans from "technical toys" to "industrial tools" is reshaping service and operational logic across various industries, with interactivity at the core of this transformation [3].