随着交互技术的成熟，AI数字人已从概念走向产业落地，成为驱动千行百业降本增效的核心生产力工具。预计2025年中国数字人核心市场规模将达480.6亿 元，带动相关产业规模突破6402.7亿元，其价值在多领域持续释放。 政企服务中，数字人化身"全天候公务员"。在智慧政务场景，其可讲解复杂数据、引导业务办理，黄浦滨江党建联盟的党建数字人更是实现了高安全需求场 景的落地，通过私有化部署保障信息安全。 跨境电商与零售领域，数字人打破时空与语言壁垒。京东言犀数字人已服务9000余家商家，带动成交超140亿元；跨境直播平台支持400种语言直播，让中小 企业低成本触达全球市场。 从"技术玩具"到"产业工具"，AI数字人正以交互性为核心，重塑各行业服务与运营逻辑。 智慧医疗领域，数字人搭建起有温度的沟通桥梁。复旦大学附属中山医院的"智能医护助手"提供7x24小时语音导诊与护理问答，不仅缓解医护压力，更以无 接触服务降低感染风险，获央视关注。这类应用让专业医疗服务更易获取。 企业服务与培训是数字人深度渗透的领域。面对资深专家分身乏术、知识资产易流失的痛点，数字人实现了知识的"永生"传递。如罗氏通过"PPT智能体"解 决方案，将培 ...

Core Insights - The virtual digital human industry is undergoing a transformation, moving from a focus on superficial appeal to substantial empowerment in sectors like smart manufacturing and entertainment consumption, driven by AI advancements [1][4] - The initial hype around virtual digital humans has diminished due to high operational costs and low returns, leading to a reevaluation of their market potential [2][3] Industry Trends - The rise of virtual beauty influencer "Liu Yexi" in early 2021 sparked significant investment interest, but the reality of high production costs has led to a decline in the perceived value of virtual digital humans [2] - Reports indicate that in 2023, the gross merchandise volume (GMV) of virtual streamers is less than one-fifth that of real streamers, with a significant drop in user engagement [3] Technological Advancements - The industry is shifting from consumer-facing applications to business-oriented solutions, where virtual digital humans can enhance efficiency in customer service, live streaming, training, and medical guidance [4] - Advances in generative models are enabling virtual digital humans to possess more human-like qualities, such as emotional understanding and natural interaction capabilities [5] Market Potential - The market for virtual digital humans is projected to exceed 48 billion yuan by 2025, with related industries potentially surpassing 640 billion yuan [7] - Companies like Baidu and JD.com are investing heavily in virtual digital human technology, with Baidu reporting a 55% quarter-over-quarter revenue growth from digital humans [6] Regulatory and Ethical Considerations - The emergence of legal issues surrounding virtual digital humans, including copyright and data privacy concerns, is becoming increasingly prominent as the technology evolves [8][9] - Platforms are enhancing governance measures to mitigate risks associated with AI-generated content, including misleading consumer practices [9]

Core Insights - The live streaming industry is experiencing challenges such as traffic saturation and conversion fatigue, yet JD's data shows that the number of merchants using digital humans for live streaming has increased by over 200% year-on-year, indicating a significant growth opportunity [1] - JD's Yansai digital human has become a new growth driver for leading brands like Balabala, Anta, and Tongchen Beijian, with over 9,000 brands adopting this technology, resulting in a GMV increment of over 14 billion [1] - The integration of DeepSeek has enhanced the content generation capabilities for digital human live streams, with a 90% reference rate for generated scripts [1] Group 1: Digital Human Applications - Balabala has utilized Yansai digital humans to address unique consumer pain points in the children's clothing sector, operating nearly 10 specialized live streaming rooms to cater to fragmented shopping needs during late-night hours [4] - The digital human can provide precise responses based on a vast knowledge base, significantly improving order conversion efficiency, with digital human live streams accounting for 15% of total GMV in February [4] - Anta has created a high-fidelity digital human live streaming experience in its offline flagship store, allowing consumers to experience product details and showcasing over 30 popular outfits, achieving a conversion rate of 32.06% during the 2024 JD 11.11 event [6][7] Group 2: Beauty and Fashion Integration - High-end beauty brands are leveraging Yansai digital humans to maintain a professional and upscale brand image while providing detailed product knowledge and enhancing consumer engagement during key shopping events [10] - A specific international high-end beauty brand has customized a digital human "beauty consultant" to create an immersive shopping atmosphere, resulting in a nearly 10% conversion rate [10] - The rapid growth of Yansai digital humans is attributed to technological advancements, including low-cost, high-fidelity human modeling and multi-modal interactive response technologies, significantly reducing production costs [12]

Investment Rating - The report maintains a "Buy" rating for JD [4][14] Core Insights - JD reported a revenue of RMB 347 billion for Q4 FY24, representing a year-on-year growth of 13.4%, exceeding expectations [8][9] - Non-GAAP net profit reached RMB 11.3 billion, up 34.2% year-on-year, indicating improved profitability [12][14] - The company is expanding its trade-in policy and investing in its merchant ecosystem, which is expected to drive demand in electrical appliance categories [14] Financial Data and Profitability Forecast - Revenue projections for JD are as follows: - 2023: RMB 1,084,662 million - 2024: RMB 1,158,819 million - 2025E: RMB 1,247,550 million - 2026E: RMB 1,310,176 million - 2027E: RMB 1,357,656 million - Non-GAAP net profit forecasts are adjusted to: - 2025E: RMB 51,614 million - 2026E: RMB 55,319 million - 2027E: RMB 58,000 million [17][14] - The company achieved a gross margin of 15.3% and a fulfillment gross margin of 9.5% in Q4 FY24, both showing year-on-year improvements [10][12] Business Expansion and Strategic Initiatives - JD is entering the food delivery market to synergize with its core retail business, enhancing user engagement and expanding consumption scenarios [13][14] - The company has initiated a share repurchase program, buying back approximately 255 million Class A ordinary shares for a total of USD 3.6 billion, which is about 8.1% of its outstanding shares [13][14] - The platform is expected to continue investing in high-potential categories such as apparel and beauty, which will enhance user appeal and drive scale expansion [9][14]