Core Insights - The article discusses strategies for Sony to enhance the adoption of PSVR2 and prepare for the potential launch of PSVR3, emphasizing the need for market adjustments and hardware revisions. Market Adjustments - Sony should consider unbundling the PSVR2 Sense Controllers from the headset, allowing for a lower combined price of $299.99 for the headset and a separate purchase of controllers priced at $74.99 each, which would make the entry cost more appealing [3][9]. - Bundling PSVR2 with popular games like Gran Turismo 7 instead of Horizon Call of the Mountain could attract more buyers, as GT7 does not require the Sense Controllers [4][9]. - Holiday discounts on the bundle could further reduce the price to as low as $249.99, making it a more attractive option for consumers [9]. Hardware Revisions - Minor hardware revisions could include a new model where the Sense Controllers pair directly with the headset, addressing pairing difficulties with PC Bluetooth adapters [9]. - An alternative revision could involve adding PS Link to both the PSVR2 headset and Sense Controllers, expanding the PS Link ecosystem [9]. - A major hardware revision for PSVR3 could include a wireless option to stream output, similar to capabilities seen in other VR headsets [9]. PSVR3 Potential - Despite skepticism about the existence of PSVR3, Sony is in a favorable position to develop it, potentially utilizing the rumored Orion SoC from the PS6 Portable, which would allow for standalone functionality and compatibility with PS6 [7][8]. - The dual SoC development for PS6 presents an opportunity for Sony to price PSVR3 competitively against other VR headsets like Quest 4, leveraging economies of scale [8].

Core Viewpoint - Apple has recently obtained a patent for "Immersive Virtual Display Systems for Mitigating Motion Sickness in Moving Vehicles," which aims to address motion sickness experienced by passengers using VR headsets in moving vehicles [1][3]. Group 1: Technology and Application - The patented technology dynamically adjusts the virtual display to synchronize with vehicle motion, potentially enhancing the user experience in Apple's Vision Pro mixed reality device [1][3]. - This technology is compatible with both "fully enclosed VR headsets" and "transparent AR/VR mixed devices," indicating its applicability in immersive and spatial computing scenarios [3]. Group 2: Competitive Advantage - Compared to competitors, Apple's solution is seen as a significant advancement; Meta's "motion smoothing" feature only blurs images, while Sony's PSVR2 lacks vehicle motion optimization [3]. - The patent is regarded as a standard technology for next-generation VR headsets, positioning Apple favorably in the market [3]. Group 3: Market Context and Sales Performance - Since its launch in June 2024, Vision Pro has faced challenges with high pricing (starting at $3,499) and limited application scenarios, leading to lower-than-expected sales [4]. - Data from Morgan Stanley indicates that only 280,000 units of Vision Pro were shipped in Q1 2025, significantly below Apple's initial target of 8 million units for the year [4]. - Analysts suggest that the motion sickness solution could be a "game-changer" for improving sales performance [4].