Core Viewpoint - Asahi Kasei's participation in the 2025 China International Import Expo highlights a strategic shift towards "co-creation" in response to the rapid development of the Chinese market, emphasizing collaboration with local partners to seize market opportunities [1][3]. Group 1: Co-Creation Strategy - The concept of "co-creation" is central to Asahi Kasei's exhibition, focusing on four key areas: automotive manufacturing, digital development, healthy living, and low-carbon energy, showcasing core technologies rather than finished products [2]. - Asahi Kasei has licensed its acetonitrile electrolyte technology, which operates stably in extreme temperatures, to a German company and is eager to collaborate with Chinese battery manufacturers to leverage the booming electric vehicle market [2][4]. Group 2: Localized Approach - The company's shift from a "one-way output" model to a collaborative approach was marked by a partnership with a leading Chinese beverage brand, resulting in the successful application of an eco-friendly printing technology within a year [3]. - Asahi Kasei has established two co-creation centers in Shanghai and Shenzhen, allowing engineers from both the company and partner automotive firms to work together on real-time problem-solving and product development [4]. Group 3: Market Adaptation - The company recognizes the unique characteristics of the Chinese consumer market, adapting its products to meet local preferences, such as customizing interior materials for automotive clients based on specific demands [5]. - Asahi Kasei's focus on "demand-driven co-creation" is evident in its development of a non-contact radar module for monitoring health, addressing the challenges posed by an aging population in China [5]. Group 4: Growth and Future Plans - Asahi Kasei has over 20 legal entities and 3,000 employees in China, with a growing revenue share from the Chinese market, attributed to the alignment of consumer demands for quality and environmental sustainability with the company's mission [6]. - The company is expanding its co-creation model beyond automotive to include biomedicine and low-carbon materials, with ongoing discussions with Chinese pharmaceutical companies regarding a virus removal filter technology [6].