边缘信标 . 野路子向导，捕捉在角落里野蛮生长的需求信号。 以下文章来源于边缘信标 ，作者野生向导 文章作者成志，AI 游戏行业投资人。从「用户-产品-AI」的三者关系出发，成志分享了他对于 AI 泛娱乐产品的一些思考。 以下为原文内容。 作为一位冲浪达人和市场观察的爱好者，我在 2023 年夏季的文章提出「AI 原生游戏是一场广义 UGC 的范式迁移，产品乐趣将由开发者、AI、玩家三者 共创」这个判断。（参见： 别尬吹 AI 降本增效了，游戏不好玩都白搭 ）。 超 19000 人的「AI 产品市集」社群！不错过每一款有价值的 AI 应用。 邀请从业者、开发人员和创业者，飞书扫码加群： 进群后，你有机会得到： 01 一坤年过去，技术迭代超乎预期，不时有引爆社交媒体的新花样，却也同时在市场催生了 AI Roblox、AI 陪伴等诸多空泛的时髦词儿和 Noise。 这篇文章的核心观点，是对之前判断的延续和深化： 用户对优质内容和社交体验的这些底层需求从来没变过。 AI 作为生产力工具并不直接产出优质内容，但能改变优质内容的交付逻辑，即实现个性化体 验，提供「自娱自乐」的愉悦感（广义的 UGC）。 不同于推荐算法「 ...

对于鸿蒙而言，2025年没有"旁观的成功"，也没有"孤独的成长"。 因为在这里，每一次参与，都同时成就了系统，也成就了自己。 在应用生态中，越来越多的头部应用不再把鸿蒙视为"需要完成的一项适配任务"，而是当作可以率先投 入的创新试验场；在政务和企业系统里，鸿蒙开始进入那些最不允许出错的领域，承担起基础设施的角 色；在用户侧，系统体验的变化不再依赖一次次功能堆叠，而是通过持续倾听与修正，在日常中慢慢显 现。 一种"共同生长"的方式，正在发生。 这就是2025年鸿蒙最漂亮的一个转身：当所有科技公司都在追求更快、更强时，它选择了"更懂你"。它 的生长，发生在无数如点点星火一般，微小而闪光的日常选择之中。 与伙伴共创，创新自然发生 一个系统的成长，往往不是从代码开始，而是从一群人愿意并肩向前的那一刻开始。 2025年，我们熟悉的增长叙事正在悄然转变——那些几千万的终端数、千万级的开发者数字背后，一种 更彻底、更深刻的变化正在发酵。这不是技术的胜利，而是一场关于"共创"的集体实验。 曾经由我们主动去靠近和理解的系统，正逐渐学会顺应我们的节奏。 当小红书的圈选搜图读懂你指尖的迟疑，当高德的通勤卡片预判你明天的行程，当折叠 ...

Core Insights - The public relations industry is facing significant challenges in 2025, as traditional narratives based on individualism and corporate power are becoming ineffective and even harmful [4][9] - The marketing landscape is increasingly difficult, with peak traffic, ineffective content, and rising consumer skepticism [4][10] - The evolution of consumer behavior over the past decade has shifted from a focus on consumption upgrades to a more rational and quality-conscious approach [5][17] Consumer Behavior Changes - The past decade has seen a transition from a consumption upgrade frenzy in 2017-2018 to a focus on self-awareness and quality by 2025, termed the "quality awakening" era [5][17] - Consumers are now prioritizing "value for money" and are more discerning, moving from a collective mindset to an individualistic one, where personal preferences take precedence [5][19] - The rise of the "Z generation" emphasizes self-satisfaction and emotional value over traditional consumerism [19][20] Marketing Strategies - Companies must adapt to a "user-centric" approach, focusing on exceeding niche demands rather than catering to average consumer needs [7][25] - Successful marketing will require brands to engage in empathy, consensus-building, and co-creation with consumers [28][29] - The importance of cultural products over functional ones is increasing, as consumers seek emotional connections with brands [6][25] Industry Trends - The automotive industry is witnessing a shift towards "precision specialization," where brands must cater to specific consumer segments rather than broad demographics [7][25] - The concept of "instant retail" is gaining traction, with consumers making purchasing decisions online before visiting physical stores [20] - The dominance of domestic brands in the automotive sector has reached approximately 70%, reflecting a growing cultural confidence among consumers [20][26]

Core Viewpoint - Asahi Kasei's participation in the 2025 China International Import Expo highlights a strategic shift towards "co-creation" in response to the rapid development of the Chinese market, emphasizing collaboration with local partners to seize market opportunities [1][3]. Group 1: Co-Creation Strategy - The concept of "co-creation" is central to Asahi Kasei's exhibition, focusing on four key areas: automotive manufacturing, digital development, healthy living, and low-carbon energy, showcasing core technologies rather than finished products [2]. - Asahi Kasei has licensed its acetonitrile electrolyte technology, which operates stably in extreme temperatures, to a German company and is eager to collaborate with Chinese battery manufacturers to leverage the booming electric vehicle market [2][4]. Group 2: Localized Approach - The company's shift from a "one-way output" model to a collaborative approach was marked by a partnership with a leading Chinese beverage brand, resulting in the successful application of an eco-friendly printing technology within a year [3]. - Asahi Kasei has established two co-creation centers in Shanghai and Shenzhen, allowing engineers from both the company and partner automotive firms to work together on real-time problem-solving and product development [4]. Group 3: Market Adaptation - The company recognizes the unique characteristics of the Chinese consumer market, adapting its products to meet local preferences, such as customizing interior materials for automotive clients based on specific demands [5]. - Asahi Kasei's focus on "demand-driven co-creation" is evident in its development of a non-contact radar module for monitoring health, addressing the challenges posed by an aging population in China [5]. Group 4: Growth and Future Plans - Asahi Kasei has over 20 legal entities and 3,000 employees in China, with a growing revenue share from the Chinese market, attributed to the alignment of consumer demands for quality and environmental sustainability with the company's mission [6]. - The company is expanding its co-creation model beyond automotive to include biomedicine and low-carbon materials, with ongoing discussions with Chinese pharmaceutical companies regarding a virus removal filter technology [6].

Core Insights - The Malaysia Chinese Chamber of Commerce (中总) emphasizes the significant benefits Malaysian enterprises gain from participating in the China International Import Expo (进博会) amidst global economic uncertainties [1][2] - The expo serves as a vital platform for Malaysian companies to connect with global supply chains, fostering a collaborative environment for shared growth and opportunities [1] - Malaysian brands, such as Spritzer, have successfully enhanced their visibility and market presence in China through consistent participation in the expo [1] Summary by Sections - **Economic Context** - Malaysia's economy is highly open, with total trade amounting to 140% of its GDP, making it susceptible to global economic fluctuations [1] - The expo provides a platform for certainty in an uncertain economic landscape, allowing various stakeholders to collaborate effectively [1] - **Participation and Impact** - The Malaysian Chinese Chamber of Commerce has participated in the expo for eight consecutive years, witnessing substantial growth among its member companies [1] - The total area of the chamber's pavilion at this year's expo will be approximately 350 square meters, featuring 29 booths designed to highlight Malaysian brands [2] - **Learning and Innovation** - The expo is also a learning opportunity for Malaysian enterprises to adopt advanced practices from Chinese companies, particularly in digital economy and high-tech sectors [1] - A Malaysian entrepreneur was inspired by a technology showcased at the expo, which he later implemented in Malaysia, receiving positive feedback and wider adoption in ASEAN meetings [1]

Core Insights - Adidas showcased its Spring/Summer 2026 collection at the Shanghai Fashion Week, marking a significant event for the brand in the Chinese market [1] - The local team has driven a turnaround in performance, achieving growth for nine consecutive quarters since the appointment of the new managing director in 2022 [1][2] - The Shanghai Creative Center (CCS), celebrating its 20th anniversary, plays a crucial role in this success, with over 60% of products designed locally and 95% manufactured in China [1][2] Group 1: Event Highlights - The fashion show featured a diverse range of elements including racing, ice hockey, martial arts, and street dance, which resonated with various consumer interests [1] - Over 80% of the showcased items will be available to consumers in stages, emphasizing the local team's creative expression [2][4] - The event was a culmination of four months of preparation by the CCS team, highlighting their commitment and innovative approach [2] Group 2: Strategic Focus - Adidas emphasizes a localized approach to product development, with CCS evolving through key milestones such as the 2008 Beijing Olympics and collaborations with local celebrities [3] - The brand aims to explore new possibilities by understanding consumer needs and engaging in co-creation with younger audiences [5][7] - The CCS has become a central hub for global product distribution, with approximately 25% of locally designed products being exported [8] Group 3: Consumer Engagement - The company prioritizes direct interaction with consumers to gather insights and feedback, which informs product development [6][9] - The focus is on creating emotional connections with consumers, recognizing the shift towards co-creation in brand-consumer relationships [7][9] - The CCS aims to integrate traditional Chinese culture into its products, enhancing their appeal both domestically and internationally [10][12]

Core Insights - The transition from "Internet+" to "Artificial Intelligence+" signifies not only a technological evolution but also a deepening and expansion of the digitalization process [1][2] Group 1: Industry Trends - Artificial intelligence is being integrated into various sectors, with Hangzhou leading the way in practical applications, such as the deployment of advanced models like DeepSeek-R1 for urban governance [1] - The concept of "co-creation" is emphasized as essential for maximizing the effects of both "Artificial Intelligence+" and "Internet+" across industries [3][4] Group 2: Talent Development - The talent structure is facing new challenges that require adaptive adjustments to meet the needs of AI technology implementation, including the development of a new generation of innovative entrepreneurs in Zhejiang Province [2] Group 3: Future Outlook - The current stage of AI development is compared to the early days of the internet, indicating that significant exploration and gradual implementation are still needed for AI to achieve its full potential in industry [4][6] - The importance of integrating human curiosity with AI capabilities is highlighted, suggesting that AI should enhance human abilities rather than replace them [6] Group 4: Ethical Considerations - Concerns are raised about the coexistence of humans and advanced AI, proposing that AI should have built-in limitations similar to biological systems to ensure a balanced relationship [7]

Core Viewpoint - The musical "The Choir of Man" is making its debut in China at the Jiushi Shanghai Mall Theatre, running from September 10 to October 19, 2023, and aims to attract a diverse audience by offering a unique and interactive experience [1][10]. Group 1: Performance Details - "The Choir of Man" first premiered at the Edinburgh Festival in 2017 and has since gained popularity, leading to extended runs in London's West End and international tours [3]. - The show features a blend of storytelling and music, with nine male characters sharing their life experiences in a pub setting, creating a relatable and warm atmosphere [4][6]. - The performance includes popular songs from various genres, showcasing the talents of the cast through solo performances, harmonies, and a cappella arrangements [6][7]. Group 2: Audience Engagement - The production breaks traditional theater norms by allowing audience interaction, such as sharing drinks with performers and participating in the show [8][9]. - The show aims to create a communal experience, inviting the audience to feel like part of the "pub" environment, enhancing the overall enjoyment [9]. Group 3: Marketing and Cultural Integration - The production is strategically scheduled to coincide with the "Golden Week" holiday in China, featuring multiple matinee performances to accommodate audiences from surrounding cities [10]. - The event is part of a broader cultural initiative, collaborating with local businesses to create a "check-in map" for attendees to explore Shanghai's dining and shopping options post-show [12].