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全球硬件大爆款 生于中国
3 6 Ke· 2025-10-10 00:31
特朗普挥动关税大棒的时候,却不知道,中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中,一定有这款Plaud AI录音笔的用户。它纤薄小巧,能贴在iPhone背后,接入 ChatGPT整理录音,售价不算便宜,159美元起,但销量却迅速突破了百万台。 无论从产品、宣传,Plaud这家公司都看起来"中美莫辨"。但实际上,它成立在2021年的深圳。创立之 初,创始人许高就表达过Plaud的愿景:"Day One(第一天)就要做一个全球化的企业"。 这样的口号放在十年前,没有多少人会当真。当下,却可能是许多野心勃勃年轻人理所当然的创业路 径。不止一位创业者向36氪表达了这样的想法:一个硬件创业公司,在2025年要是不盯着全球市场,不 想做高溢价的品牌,那就太没想象力了。 在全球环境动荡不安的眼下,这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头,或许要将时间拨回到十年前。 2014年时,《华尔街日报》发文称赞一家产品刚上市两年的中国公司是"首个在全球主要的消费产品领 域,成为先锋者的中国企业。" 赞誉背后的现实是:以中国加入WTO为标志的全球化十几年后,中国出口总值已达到14万亿人民币 ...
全球硬件大爆款,生于中国
芯世相· 2025-09-20 01:06
Core Viewpoint - The article discusses the rise of Chinese hardware companies, emphasizing their global ambitions and innovative approaches, particularly in the context of the success of companies like DJI and Plaud AI, which have redefined the perception of Chinese manufacturing and entrepreneurship in the global market [5][10][71]. Group 1: Globalization and Innovation - Plaud AI, founded in Shenzhen in 2021, aims to be a global company from day one, reflecting a shift in mindset among young entrepreneurs who now see global markets as essential for success [6][15]. - The article highlights the optimism and courage of new entrepreneurs in the face of global uncertainties, drawing parallels to the past decade's evolution in the Chinese manufacturing landscape [8][9]. - DJI's emergence as a leader in the consumer drone market has inspired a new generation of hardware entrepreneurs, showcasing the potential for high-quality, innovative products from China [10][11][12]. Group 2: The Impact of Supply Chain - The article emphasizes the strength of China's supply chain, which has enabled rapid prototyping and production, allowing companies to bring innovative products to market quickly [43][44]. - The success of companies like DJI and others is attributed to their ability to leverage local supply chains for high-quality components, which has significantly reduced production costs and time [48][49]. - The evolution of the supply chain has allowed for the emergence of new product categories, such as intelligent lawn mowers and AI toys, which cater to global consumer demands [35][56]. Group 3: Investment Landscape - The investment landscape for hardware startups has shifted dramatically, with more investors willing to back innovative hardware projects, reflecting a growing confidence in the potential for high returns [68][69]. - The article notes that early-stage investors like Li Zexiang and Gao Bingqiang have played a crucial role in supporting hardware startups, providing them with the necessary resources to innovate and grow [62][63]. - The changing perception of hardware investments has led to increased competition among investors, with many now actively seeking opportunities in the hardware sector [68][70].
全球硬件大爆款,生于中国|深氪
36氪· 2025-09-15 11:05
以下文章来源于硬氪 ,作者袁斯来 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 作者 | 袁斯来 访谈 | 袁斯来 黄楠 张子怡 编辑 | 杨轩 来源| 硬氪(ID:south_36kr) 封面来源 | unsplash 特朗普挥动关税大棒的时候,却不知道,中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中,一定有这款Plaud AI录音笔的用户。它纤薄小巧,能贴在iPhone背后,接入ChatGPT整理录音,售价不算便宜,159美元起,但销量却 迅速突破了百万台。 无论从产品、宣传,Plaud这家公司都看起来"中美莫辨"。但实际上,它成立在2021年的深圳。创立之初,创始人许高就表达过Plaud的愿景:"Day One(第 一天)就要做一个全球化的企业"。 这样的口号放在十年前,没有多少人会当真。当下,却可能是许多野心勃勃年轻人理所当然的创业路径。不止一位创业者向36氪表达了这样的想法: 一个 硬件创业公司,在2025年要是不盯着全球市场,不想做高溢价的品牌,那就太没想象力了。 在全球环境动荡不安的眼下,这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头,或许要将时 ...