爱马仕、香奈儿、Prada、奔驰……在一个月活不过千万、体量约等于0.01个抖音的独立播客平台上，看到一众奢侈品开屏广告，当当不敢相信自己的眼 睛。 然而，想到自己试水的前100期节目就创下超30万成交，模式跑通后月成交额一度突破15万，她又觉得这一切早有预兆。 2025年，似乎是中文播客商业化的爆发之年，超头播客主罗永浩直言，入局"第一天就赚到钱了"；中腰部作者们，也传来了"年涨粉速度接近过去5年一 半""月入数十万"的好消息。 平台大战同步升温，抖音、B站、小红书纷纷抢滩视频播客；视频号、快手和百度将目光投向音频播客，与喜马拉雅等老玩家正面交锋，整个赛道如火如 荼。 但翻开"沸腾"的封面，下一页却写着截然不同的故事。 拥有50万+订阅量的"顶流"播客《不合时宜》，在今年4月被曝拖欠实习生工资。负责人的回应令吃瓜群众惊呼：金字塔顶端的播客主，一年盈利竟只有13 万。 这不是个例，数据显示，国内全职进行播客创作的作者大约只占20%，核心原因就是收入完全无法养活自己。 播客，一面是焕发蓬勃生机的新大陆，一面却是为掘金者量身定制的"甜蜜陷阱"。 "能消费这些内容的人，身上往往贴着高学历、高消费、高线城市的'精英' ...

Industry Focus - The industry is launching a new season of the Network State podcast [1]

Core Insights - Netflix is expanding into the podcasting space by signing exclusive video rights deals with iHeartMedia, Barstool Sports, and Spotify, with potential talks with SiriusXM, aiming to compete with YouTube [1][2][17] - The podcasting industry is experiencing a shift towards video content, with YouTube reporting over 700 million hours of podcast viewership on living room devices in 2025, up from 400 million in the previous year [2] - There is skepticism among podcasters regarding the long-term value of video podcasts, with concerns about a potential podcast bubble similar to what occurred after Spotify's aggressive acquisitions [4][13] Industry Dynamics - The move by Netflix is seen as a strategic attempt to dominate content creation and distribution, particularly targeting YouTube as a competitor [5][17] - Podcasters express ambivalence towards video formats, with many preferring audio content, indicating a disconnect between audience preferences and corporate strategies [8][9] - The podcasting landscape is marked by a tension between independent creators and large tech companies, with concerns about consolidation leading to fewer resources for smaller creators [14][15] Future Outlook - Analysts predict that Netflix may eventually pursue high-profile podcast creators with significant deals, potentially reshaping the podcasting landscape [17] - The cultural shift towards consuming podcasts as background content is seen as an opportunity for Netflix to capture a new audience segment [18] - The competitive landscape is evolving, with both Netflix and Spotify making aggressive moves to test new value propositions in the podcasting space [16]

The SomETHing Podcast | SomETHing About 2025 https://t.co/Hh6qUp7iXU ...

Oh, and here's the podcast with me and @saifedean on YouTube: https://t.co/Fdi9u4kv8q ...

For the people who care how blockchain actually gets used:Introducing Layer One, a new podcast in collaboration with @TheBlock__, bringing you real, thoughtful conversations with the founders & builders driving real adoption onchain. 🧵https://t.co/pp0jecHgU8 ...

probably the best podcast I've done yetand relatively shortzcash, solana, privacy, death, markets, how to tweet and morelisten belowtrillionsMR SHIFT 🦁 (@KevinWSHPod):EP146: @0xMert_ - Money, privacy, Slavic girlfriends & why builders burn outMert - @heliuslabs CEO - dives deep into what it really means to build in crypto, how a Slavic girlfriend can change your life, and why Zcash might be the most slept-on revolution in Web3.Timestamps https://t.co/08X5NFD2lM ...

talking zcash, zolana, and crypto w vlad atmVLAD HOSTS THE BEST PODCAST IN BITCOIN (@TheVladCostea):Zcash, Privacy & Zillions with @0xMert_ (Bitcoin Takeover Podcast S16 E55) https://t.co/PEFZPWZc5Y ...

Business Agreement - Audiochuck, a true-crime podcast maker, has signed a deal with Fox's Tubi Media Group [1] - The deal will bring video versions of the top-ranked "Crime Junkie" podcast to Tubi, a free, ad-supported streaming platform [1]

Podcast Launch - TechCrunch launches a new podcast called Build Mode to guide early-stage startup founders [1] - Season 1 of the podcast launches on November 13 [1] - The podcast aims to provide candid conversations and actionable advice [1] Target Audience - The podcast targets individuals building or considering building a company [1] - It is positioned as a survival guide for navigating the startup journey [1]