Core Viewpoint - Polestar, a Nordic luxury electric vehicle brand, is facing significant challenges in the Chinese market, with sales plummeting to just 69 vehicles in the first half of 2025, raising concerns about its future operations in the region [1][6]. Sales Performance - In June 2025, Polestar sold only 6 vehicles, following a dismal performance with just 1 sale in March and no sales in April and May [1] - Cumulatively, Polestar has reported a net loss exceeding $5.3 billion (approximately 38 billion RMB) from 2019 to 2024, with losses projected to increase from $470 million in 2022 to $2.05 billion in 2024 [1] Financial Situation - As of the end of 2024, Polestar's net assets were negative $3.329 billion, with total liabilities reaching $7.383 billion [2] - Li Shufu, through his company, injected $200 million into Polestar, raising his ownership stake to 66% and providing a temporary boost to the company's financial situation [2] Strategic Adjustments - Polestar has undergone frequent changes in product positioning and pricing strategies, which have confused consumers and affected brand perception [4][5] - The company has shifted its focus to a "light asset" transformation, planning to reduce its dealer network and concentrate on direct sales and online models [6] Market Positioning - Polestar's initial high-end positioning with the Polestar 1 was followed by a rapid price reduction for the Polestar 2, leading to a perception of instability in pricing [4] - The introduction of the Polestar 3 and Polestar 4 aimed to reclaim market share but has not resulted in significant sales, with the latter model struggling to sell even 200 units in its first six months [4] Management and Operational Changes - The company has seen instability in its management team, with seven different CEOs in the Chinese market, which has further impacted operational consistency [5] - Despite rumors of exiting the Chinese market, Polestar has stated that its operations are running normally, although it has significantly reduced its workforce from 320 to 86 employees [6]