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iPhone曾经的心脏,现在更以Pixel形态出击
3 6 Ke· 2025-08-28 07:02
Group 1 - Google recently launched the Pixel 10 series, featuring the new Tensor G5 chip manufactured by TSMC [1] - The Tensor G5 chip marks a significant advancement as it moves away from the Exynos architecture, enhancing Google's in-house development capabilities [3] - The GPU of the Tensor G5 utilizes Imagination's PowerVR architecture, which has a storied history in the graphics technology sector [5] Group 2 - Imagination Technologies, originally founded as VideoLogic, transitioned to focus on 3D graphics acceleration in the early 1990s, leading to the development of the PowerVR architecture [6][7] - The PowerVR architecture introduced Tile-Based Deferred Rendering (TBDR), which significantly improved rendering efficiency and reduced power consumption [9][13] - Imagination's business model evolved from hardware sales to IP licensing, allowing it to partner with semiconductor manufacturers like NEC and STMicroelectronics [14][19] Group 3 - The collaboration with Sega for the Dreamcast console solidified PowerVR's reputation in the gaming industry, leading to substantial sales and market presence [18] - However, the decline of the Dreamcast due to competition from Sony's PlayStation 2 exposed Imagination's vulnerability due to over-reliance on a single client [20][22] - Imagination shifted its focus to the mobile sector, recognizing the growing importance of 3D acceleration in mobile devices, which aligned well with PowerVR's low-power design [23][25] Group 4 - The partnership with Apple began with the first iPhone, where PowerVR GPUs were integrated into Apple's A-series chips, leading to significant revenue growth for Imagination [26][28] - This relationship, however, created a dependency that became problematic when Apple announced plans to develop its own GPU architecture, leading to a dramatic drop in Imagination's stock price [31][33] - Following the loss of Apple as a major client, Imagination was acquired by Canyon Bridge, prompting a strategic shift towards diversification and new market opportunities [34][37] Group 5 - Imagination has since focused on four strategic pillars: automotive electronics, data centers, mobile device GPUs, and edge AI computing [37] - The recent partnership with Google for the Tensor G5 indicates a potential resurgence for PowerVR in the mobile GPU market, although challenges remain regarding compatibility and performance [50][54] - The future of PowerVR remains uncertain, but the renewed collaboration with Google could provide a pathway for revitalization within the Android ecosystem [56]
用RISC-V打造GPU?太行了
半导体行业观察· 2025-06-05 01:37
Core Viewpoint - The article introduces the embedded GPU (e-GPU), a configurable RISC-V GPU platform designed specifically for ultra-low-power edge devices (TinyAI), addressing the challenges of power consumption and area constraints in traditional GPU implementations [1][6]. Group 1: Introduction and Background - The increasing demand for real-time computing driven by machine learning is propelling the rapid development of edge computing, which enhances privacy and energy efficiency by processing data locally rather than relying on cloud servers [4]. - Specialized hardware architectures are required to meet the performance, real-time response, and power consumption limitations of these workloads, with heterogeneous architectures integrating CPUs and domain-specific accelerators being an effective solution [4][5]. - Traditional GPUs have not been thoroughly studied for their trade-offs in ultra-low-power edge devices, which typically operate under strict power constraints in the tens of milliwatts range [5][6]. Group 2: e-GPU Architecture and Features - The e-GPU architecture is designed to minimize area and power consumption while being adaptable to TinyAI applications, featuring a configurable design that allows for optimization of area and power [24][25]. - The memory hierarchy employs a unified architecture that maps the host's main memory and e-GPU global memory to the same physical memory, enhancing programmability and reducing data transfer complexity [26][27]. - A dedicated controller manages e-GPU operations, integrating power management features to monitor and control the power state of computation units [29]. Group 3: Performance Evaluation - The e-GPU configurations were tested using two benchmark tests: General Matrix Multiplication (GeMM) and TinyBio, demonstrating significant performance improvements and energy savings [48][49]. - The e-GPU system achieved speedups of up to 15.1 times and energy reductions of up to 3.1 times compared to baseline systems, while maintaining a power budget of 28 mW [2][58]. - The area of the e-GPU system ranged from 0.24 mm² to 0.38 mm², proving its feasibility for deployment in TinyAI applications, which typically have strict area constraints [50]. Group 4: Industry Context - Commercial edge GPU solutions, such as Qualcomm's Adreno and ARM's Mali GPUs, are not specifically designed for TinyAI applications, often exceeding the power requirements needed for these applications [11]. - Academic GPU research focuses on developing programmable and configurable architectures suitable for various computing domains, with the e-GPU proposed as a suitable solution for TinyAI workloads [12][13]. - The e-GPU platform is positioned as an open-source, configurable RISC-V GPU platform that addresses the programming limitations and energy efficiency needs of the TinyAI domain [12][13].