以下文章来源于瑞芯微电子 ，作者瑞芯微电子 瑞芯微电子 . 传递瑞芯微电子的最新产品信息及市场动态 机器之心发布 一年一度的"科技春晚"CES2026于上周落下帷幕，从今年的主题"定义AI的物理边界（Physical AI）"，可以看出全球科技新趋势正在推动AI从虚拟走向现 实应用，通过多元化的消费电子、机器人、智能汽车等实体形态让生活智能化变得具象。 瑞芯微作为国内AIoT芯片 领域的领军企 业，正在这一科技浪潮中扮演着重要角色。全球首颗3D架构协处理器RK182X系列芯片的技术突破，不仅为全 球"Physical AI"的发展提供强大的硬件和算力支撑，更是推进千行百业用AI重做一遍的AIoT2.0时代的落地进程。同时，瑞芯微将举办AI软件生态大会， 依 托在AIoT千行百业、超过5000家全球客户的广大生态， 搭建起AI软件与市场的桥梁。 瑞芯微RK1 82X：AIoT 2.0的算力引擎 从"功能机"到"智能体"的本质进化 。 基于实测数据显示， RK182X运行Qwen2.5-3B模型输出速度突破百Token，是市场对标产品的3倍； 同时 在多模态视觉语言模型任务上，瑞芯微已率先支 持Qwen3-VL- ...

Core Viewpoint - The rapid profit growth of a company not operating in mainstream sectors indicates that the true commercial value of the IoT market, comprising automotive, industrial, and robotics, may be underestimated by the external environment [4][6]. Financial Performance - In the first half of 2025, the company achieved revenue of 2.046 billion yuan, a year-on-year increase of 63.85%, and a net profit of 531 million yuan, a year-on-year increase of 190.61% [6][4]. - In Q2 alone, revenue reached 1.161 billion yuan, with a quarter-on-quarter growth of 31.18%, and net profit of 322 million yuan, with a quarter-on-quarter growth of 54% [6]. - The gross margin in Q2 was 43.3%, up 6.5 percentage points year-on-year, indicating a shift towards higher-margin products [6]. Product and Market Strategy - The flagship product, RK3588, is a system-on-chip (SoC) that integrates various functionalities, serving as the "brain" for smart devices [7]. - The RK3588 chip is utilized in diverse applications, including automotive electronics, industrial applications, and robotics, showcasing a "one chip serves multiple industries" model [8]. - The company employs a sales model that combines distribution and direct sales, leveraging a vast developer ecosystem to lower development barriers for clients [9][10]. Market Focus and Growth Areas - Key growth areas identified include automotive electronics, industrial applications, machine vision, and robotics, with a particular emphasis on the robotics sector as a rapidly growing market [11][12]. - The company has introduced a new AI vision processor, RV1126B, which integrates an independent AI-ISP module to enhance image processing efficiency [12]. AI Market Positioning - The company is not competing in the high-end GPU market but instead focuses on providing cost-effective AI solutions for existing products through its co-processor, RK182X [18][19]. - This strategy targets the "AI application" market, providing low-cost AI upgrade solutions for a large number of existing clients in the IoT sector [19].

Core Insights - The company, Rockchip (瑞芯微), reported significant growth in its financial performance for the first half of 2025, with revenue reaching 2.046 billion yuan, a year-on-year increase of 64%, and net profit of 531 million yuan, up 191% [2][3] - The company's chips are primarily used in the AIoT sector, which combines artificial intelligence and the Internet of Things, covering diverse applications such as automotive electronics, machine vision, industrial applications, and robotics [2][4] Financial Performance - In Q2 2025, Rockchip achieved revenue of 1.161 billion yuan, a quarter-on-quarter increase of 31.18%, and net profit of 322 million yuan, up 54% [3] - The gross margin for Q2 reached 43.3%, an increase of 6.5 percentage points year-on-year, indicating a shift towards higher-margin products [4] Product and Market Strategy - The flagship product, RK3588, is a system-on-chip (SoC) that integrates various functionalities, including an 8-core processor and a self-developed NPU with a computing power of 6 TOPS [5] - Rockchip's business model focuses on serving a large number of small to medium-sized clients across various industries, contrasting with traditional chip manufacturers that cater to a few large clients [6][10] Market Trends and Opportunities - The semiconductor industry is experiencing growth, with a projected global market size of $700.9 billion in 2025, driven largely by advancements in artificial intelligence [11][12] - Rockchip is targeting the AI application market with its co-processor RK182X, which allows existing products to integrate AI capabilities without significant redesign [14][16] Competitive Positioning - Rockchip is positioned as a provider of cost-effective solutions for AI applications, focusing on markets that are often overlooked by larger competitors [17][18] - The company aims to leverage its extensive developer ecosystem and product iterations to enhance its market presence and profitability [7][10]