2025年08月25日 证券研究报告 | 人工智能行业专题（11） 探究模型能力与应用的进展和边界 行业研究 · 行业专题 互联网 · 互联网II 投资评级：优于大市（维持） 证券分析师：张伦可 证券分析师：陈淑媛 证券分析师：刘子谭 证券分析师：张昊晨 0755-81982651 021-60375431 liuzitan@guosen.com.cn zhanghaochen1@guosen.com.cn zhanglunke@guosen.com.cn chenshuyuan@guosen.com.cn S0980525060001 S0980525010001 S0980521120004 S0980524030003 请务必阅读正文之后的免责声明及其项下所有内容 报告摘要 Ø 风险提示：宏观经济波动风险、广告增长不及预期风险、行业竞争加剧风险、AI技术进展不及预期风险等。 请务必阅读正文之后的免责声明及其项下所有内容 2 Ø 本篇报告主要针对海内外模型发展、探究模型能力与应用的进展和边界。我们认为当前海外模型呈现差异化发展，企业调用考虑性价比。当前 OpenAI在技术路径上相对领先，聚焦强化推理与专业 ...

Core Insights - Reddit (RDDT) operates a community-driven social media platform with over 100,000 active subreddits, generating more than 90% of its revenue from digital advertising, reporting first-quarter revenues of $392 million, reflecting a 61% year-over-year growth [1] - The company faces significant competition in the digital advertising space, primarily from established players like Meta Platforms and Alphabet, which have advanced advertising infrastructures and extensive advertiser relationships [5][7] - Reddit shares have declined 10.3% year-to-date due to rising competitive pressures and a challenging macroeconomic environment, underperforming compared to the broader Zacks Computer & Technology sector and the Zacks Internet Software industry [2] Financial Performance - For 2025, the Zacks Consensus Estimate for Reddit's revenues is $1.85 billion, indicating a year-over-year growth of 42.07%, with earnings estimated at $1.21 per share, an improvement from a loss of $3.33 per share in 2024 [12] - Daily Active and Weekly Active Unique users increased by 31% year-over-year, reaching 108.1 million and 401 million, respectively, in the reported quarter [15] Competitive Landscape - Reddit's advertising technology is less sophisticated than that of Meta Platforms and Alphabet, with weaker targeting and measurement tools, which may hinder its ability to compete for advertising budgets [8][9] - Reddit trades at a forward price-to-sales (P/S) ratio of 12.67X, significantly higher than the industry average of 5.71X and competitors like Meta and Alphabet, which trade at P/S ratios of 9.1 and 6.36, respectively [9] Product Development and User Engagement - Reddit has been expanding its platform with tools like Reddit Answers, which reached one million weekly users, and Reddit Community Intelligence, aimed at generating marketing insights [13][14] - The company is enhancing user engagement through AI-powered features, which are expected to improve the value of its advertising inventory [8][14] Conclusion - While Reddit's growing product suite and user engagement show long-term potential, the current premium valuations, intense competition, and macroeconomic uncertainties suggest limited near-term gains [17][18] - The stock currently carries a Zacks Rank 4 (Sell), indicating that investors should avoid the stock at current levels [19]

Core Insights - Reddit's stock experienced a significant increase of 34% last month, driven by broader market gains, the launch of a new Community Intelligence product, and positive developments in artificial intelligence [1][2][10] Product Development - The introduction of Reddit Community Intelligence at the Cannes Lions Festival is a major highlight, described as "collective knowledge from the billions of human conversations across Reddit" [4] - The platform features two main tools: Reddit Insights, which provides marketers with real-time insights from 20 years of conversations, and Conversation Summary Add-ons, which integrates positive user content below advertisers' posts [5][6] - Both tools are currently in alpha testing, indicating that Reddit is leveraging its user-generated content to enhance its advertising capabilities and AI initiatives [6] Market Sentiment - Analyst commentary has been positive, particularly regarding Meta's acquisition of Scale AI, which may increase the value of data-licensing businesses like the one Reddit is developing [7] - Since its IPO in March, Reddit has shown strong growth and profitability, marking a shift from its previous 20 years of operating at a loss [9] - The excitement surrounding the Community Intelligence tool suggests investor confidence in Reddit's potential in AI and advertising, although its immediate impact on profitability remains uncertain [10]

Core Insights - Reddit's stock experienced a 19.4% increase for the week, attributed to the launch of new AI-powered advertising tools and positive analyst commentary [1][5] Advertising Tools Launch - At the Cannes Lions festival, Reddit introduced Reddit Community Intelligence, which analyzes over 22 million posts to provide insights for advertisers [3] - The company launched two new products: Reddit Insights, an AI-powered social listening tool for marketers, and Conversation Summary Add-ons, which enhance ad placement by integrating positive user content [3][4] Revenue and Market Position - Advertising remains Reddit's primary revenue source, although the company has faced challenges in monetizing its platform compared to larger social media competitors [4] - The recent stock increase was also influenced by B. Riley's commentary on Meta's $14.3 billion investment in Scale AI, suggesting a positive outlook for the value of content on Reddit's platform [5] Future Outlook - The introduction of AI advertising tools is seen as a crucial step for Reddit to sustain its growth in user engagement and advertising revenue, which could further elevate the stock's performance [6]

Core Insights - Reddit shares increased by approximately 5% following the introduction of new AI-powered advertising tools [1] - The new features aim to enhance brand engagement by utilizing discussions on the platform through a system called Reddit Community Intelligence [1] Tool Summaries - The first tool, Reddit Insights, provides real-time insights to marketers, enabling them to identify trends and effectively launch campaigns [1] - The second tool, Conversation Summary Add-ons, allows brands to display "positive" user-generated content alongside their advertisements [1] Marketing Strategy - The company emphasizes that these tools represent a new era of community marketing, allowing brands to connect authentically with engaged communities globally [2]