Core Viewpoint - Robinhood is launching a social media platform called "Robinhood Social" to create a community for retail investors, similar to the popular WallStreetBets forum on Reddit, allowing users to share their trading experiences and strategies [1][3][5] Group 1: Platform Features - The platform will initially invite a small group of users, with plans to expand access later [1] - Users will be required to attach a trade of stocks, options, or other assets to their posts, which can be updated in real-time [1][4] - The platform will feature profiles of influential investors, including public figures like Nancy Pelosi and hedge fund managers like Bill Ackman, showcasing their trading details as required by U.S. law [2] Group 2: Community Engagement - Robinhood aims to leverage the strong community engagement seen during the COVID-19 pandemic, where retail investors flocked to forums like WallStreetBets [3][5] - The platform will provide unique, real-time insights that other social media platforms do not offer, enhancing the credibility of shared information [4] Group 3: Market Context - The rise of WallStreetBets was facilitated by low trading costs, meme culture, and the ability to verify retail trades, which created a mechanism for community growth [6][7] - The platform aims to replicate the success of WallStreetBets by tapping into the vast retail investor base and creating a significant social trading environment [6][7]