Core Insights - Rokid's AR Spatial glasses will launch globally on June 15 via AliExpress, marking a significant step in the company's strategy to penetrate the consumer market with a competitive price point of $518 after subsidies, compared to Apple's Vision Pro priced at $3,499 [1][2] - The glasses feature the world's first intelligent refractive and interpupillary distance adjustment system, allowing for dynamic adjustments without the need for custom lenses, thus targeting a broader consumer base [3][4] - Rokid aims to leverage its existing industrial AR expertise while transitioning to the consumer market, with 80% of its current revenue still derived from industrial-grade AR devices [2][7] Product Features - The AR Spatial glasses are designed for comfort and extended wear, supporting multi-window operations, 3D content viewing, and integration for both entertainment and work [3] - The glasses utilize advanced MEMS sensors for real-time eye parameter monitoring, achieving a dynamic adjustment range of ±600 degrees for refractive power and 55-75mm for interpupillary distance [3] - The optical module, developed in collaboration with Lens Technology, boasts a thickness of just 1.2mm, with a light transmittance of 85%, and supports dual 1920×1080 resolution at a refresh rate of 120Hz [4][5] Competitive Positioning - Rokid's AR Spatial is positioned as a cost-effective alternative to Apple's Vision Pro, with a price point at approximately 15% of Vision Pro's cost, aiming to capture a significant share of the consumer AR market [1][6] - The glasses are designed to integrate seamlessly with Alibaba's ecosystem, including applications like DingTalk and Taobao, which may enhance brand recognition and user engagement [6][7] - Despite its advantages, Rokid faces challenges in ecosystem scale and application availability compared to Apple, which has a more extensive app ecosystem and developer support [7] Market Outlook - The global smart glasses market is projected to reach 12.05 million units by 2025, with AR glasses expected to account for over 30% of this market, indicating a growing opportunity for Rokid [6] - Rokid's strategic partnerships and cost reductions in manufacturing could enhance its competitive edge in the price-sensitive consumer market [7] - If Rokid can successfully expand its developer ecosystem and reduce hardware costs, it may become the first Chinese AR brand to achieve annual sales exceeding one million units [7]

作者 | 黄昱 编辑 | 王小娟 在国内上市近10个月后，被视作"苹果Vision Pro平替"的Rokid AR Lite眼镜，终于发布了海外版Rokid AR Spatial。 站在全面发力海外市场的关键之年，6月5日，今年初爆火出圈的杭州AR厂商Rokid，宣布Rokid AR Spatial将在阿里旗下跨境电商平台速卖通AliExpress全球 独家首发。 据介绍，Rokid AR Spatial 是一款专为实用性与沉浸感打造的空间计算AR眼镜组合。它具备全球首个智能屈光度与瞳距调节系统，轻巧舒适，适合长时间佩 戴。产品支持多窗口操作、3D内容观看、多设备连接、娱乐办公一体化使用。 Rokid AR Spatial与国内版Rokid AR Lite的区别，主要是适配了海外应用，比如支持奈飞等。 在发布日的媒体交流会上，Rokid国际事业负责人邵华强透露，海外和国内版本来应该是同步发售的，海外用户期待值也很高，但Rokid低估了海外的难度， 尤其要做数字版权认证，因而耽误了将近一年。 据华尔街见闻了解，速卖通目前覆盖全球190多个国家和地区。过去两年，速卖通的全球平均送货时效缩短了50%，重点国家送达时 ...

Rokid发布新品Rokid AR Spatial，6月15日海外正式上市，速卖通作为全球独家首发平台，并加入"百亿 补贴BigSave"品牌出海计划。据悉，这是一款专为实用性与沉浸感打造的空间计算AR眼镜组合，具备 全球首个智能屈光度与瞳距调节系统，轻巧舒适，适合长时间佩戴。据悉，AR Spatial定价为648美元， 就能体验和苹果visionPRO3500美元一样的核心空间多屏。在速卖通平台上，叠加平台权益，用户到手 价，最低仅需518美元。(新浪科技) ...