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Rokid要借速卖通跳板全球突围
Hua Er Jie Jian Wen· 2025-06-06 11:57
Core Insights - Rokid has launched its overseas version of AR glasses, Rokid AR Spatial, on AliExpress, aiming to expand its international market presence [3][4] - The product features a unique intelligent refractive and interpupillary distance adjustment system, making it lightweight and comfortable for prolonged use [3] - Rokid AR Spatial is positioned as a competitor to Apple's Vision Pro, with a significantly lower price point of $648, potentially dropping to around $500 with promotional subsidies [9] Company Strategy - Rokid's international business head, Shao Huaqiang, emphasized the importance of a successful launch in overseas markets, with AliExpress chosen for its logistics efficiency and customer service capabilities [5][6] - The partnership with AliExpress is part of a broader strategy to leverage the platform's "100 Billion Subsidy" initiative, which has previously resulted in significant sales growth for participating brands [5][6] - Rokid aims to enhance its brand presence in the global market, having transitioned from B2B to B2C sales in 2023, with plans to expand into offline channels later this year [7] Market Context - The AR glasses market is experiencing rapid growth, with a projected increase in global shipments from 500,000 units in 2023 to 800,000 units in 2024, representing a 63% year-on-year growth [12] - The competitive landscape includes major players like Apple and Meta, with Rokid positioning itself as a viable alternative to the high-priced Apple Vision Pro [8][9] - The AR sector is attracting significant investment, with expectations for continued growth driven by advancements in technology and consumer interest in augmented reality applications [12][13]
Rokid AR Spatial新品发布:定价为648美元,速卖通独家首发
news flash· 2025-06-05 03:28
Core Viewpoint - Rokid has launched its new product, Rokid AR Spatial, which will officially debut overseas on June 15, with AliExpress as the exclusive global launch platform. The product is part of the "BigSave" brand export plan, featuring advanced AR technology at a competitive price point compared to similar products in the market [1] Group 1 - Rokid AR Spatial is designed for practicality and immersion, featuring the world's first intelligent adjustment system for refractive power and interpupillary distance, making it lightweight and comfortable for extended wear [1] - The retail price of Rokid AR Spatial is set at $648, offering a similar core multi-screen spatial experience as Apple's Vision Pro, which is priced at $3,500 [1] - On the AliExpress platform, users can benefit from additional platform incentives, bringing the effective price down to as low as $518 [1]