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谷歌押注中国AR企业,与XREAL深化战略合作
Xin Lang Cai Jing· 2026-01-07 10:12
美国加州山景城,2026年1月6日 ——谷歌与XREAL今日宣布达成深度长期战略合作。在备受期待的 ProjectAura之外,双方将进一步携手,加速AndroidXR 在消费级与企业级市场的落地与普及。 在GoogleI/O 2025上发布ProjectAura之后,双方合作持续升温。此次合作升级,正式确立XREAL作为谷 歌的长期核心硬件合作伙伴,并将XREAL的长期产品规划与AndroidXR的平台能力进行深度对齐。双 方共享一个共同愿景:让扩展现实真正"有用、可及",解锁更加自然的人机交互方式,为日常生活带来 实质性的价值提升。 美国加州山景城,2026年1月6日 ——谷歌与XREAL今日宣布达成深度长期战略合作。在备受期待的 ProjectAura之外,双方将进一步携手,加速AndroidXR 在消费级与企业级市场的落地与普及。 据36Kr报道,有知情人士透露谷歌计划年内完成对XREAL的投资,以此完善AndroidXR端到端生态 圈,应对Meta、苹果的竞争挑战。 ProjectAura 被定位为迄今最完整、最接近AndroidXR 理 想形态的系统级参考硬件。Aura不只是硬件样本,它还 是Ge ...
谷歌与XREAL达成深度长期战略合作,并有望于年内完成对XREAL的投资
IPO早知道· 2026-01-07 03:28
本次合作升级正式确立XREAL成为谷歌的长期核心硬件合作伙伴。 本文为IPO早知道原创 作者| Stone Jin 微信公众号|ipozaozhidao 据IPO早知道消息,谷歌与XREAL在2026 CES期间宣布达成深度长期战略合作。 某种程度上而言, 本次合作升级,也正式确立XREAL成为谷歌的长期核心硬件合作伙伴,并将 XREAL的长期产品规划与Android XR的平台能力进行深度对齐。 双方共享一个共同愿景:让扩展 现实真正"有用、可及",解锁更加自然的人机交互方式,为日常生活带来实质性的价值提升。 整体而言,在《人工智能+》行动的政策背景下,XREAL正成为推动新一代智能终端普及的重要力量 ——连续四年稳居消费级AR眼镜销量冠军、与Google持续深化合作,以及在光学与芯片上的自主突 破,使XREAL正在以行动证明:中国企业不仅能够提出下一代计算平台的解决方案,更有能力在全 球科技格局中发挥引领作用。 另据了解,谷歌计划年内完成对XREAL的投资,以此完善Android XR端到端生态圈,应对Meta、 苹果的竞争挑战。 早在2025年5月举行的Google I/O开发者大会上,谷歌就已宣布与X ...
雷鸟创新获移动、联通旗下基金投资,新一轮融资规模超10亿
Sou Hu Cai Jing· 2026-01-05 03:35
2026年1月5日——全球领先消费级AR品牌雷鸟创新(RayNeo)宣布近期完成新一轮超 10 亿元融资。 本轮融资由中国移动链长基金与中信金石(旗下茅台金石、金石成长等基金)领投,中国联通旗下联创 创新基金等机构共同参与。 此次融资标志着国内运营商首次战略投资智能眼镜赛道,意味着AR终端正式进入国家通信基础设施的 战略视野。持续的资金注入,将为雷鸟创新的技术研发与全球市场拓展提供强劲动能,并推动公司加速 跻身独角兽企业行列。 同期,雷鸟创新预告将于CES 2026期间展示首款搭载eSIM的AR智能眼镜"雷鸟X3 Pro Project eSIM",产 品采用双目全彩MicroLED显示方案、集成了 eSIM 通信模块与4G 协议支持,展示智能眼镜的完整形 态。 十年轮回:运营商押注下一代"iPhone" 十余年前,中国运营商作为关键推手,以基础网络建设、"充话费送手机"、生态共建等模式深度参与智 能手机的爆发式普及,彻底改变了中国消费者的数字生活方式。如今,相似的场景正在AR领域重演。 面对"空间计算时代"这一战略窗口,中国两大通信巨头联手注资雷鸟创新,背后是清晰的产业判断:在 运营商的战略图谱中,AR智能 ...
看2026|雷鸟创新李宏伟:构建全球化产业合作生态
Bei Ke Cai Jing· 2025-12-31 15:41
站在"十五五"新程待启的关键时点,如何看待2026年的经济形势?2026年经济工作怎么干?新京报贝壳财经推出《看2026:十五五·启新程》专题报道,汇 聚监管部门、知名学者和领军企业家,解读政策脉络,洞察趋势变化。2026,我们携手出发。 对于企业而言,针对中央经济工作会议提出的持续扩大内需等议题会有哪些举措?2026年有哪些战略发展目标?新京报贝壳财经记者就此采访了雷鸟创新创 始人兼CEO李宏伟。 李宏伟:一是加大关键技术研发力度,提高企业核心竞争力,如AR中光学显示、空间计算等核心技术,以及AI大模型技术等。二是构建全球化产业合作生 态,雷鸟全球100多家供应链企业,实现从Micro-OLED屏幕到AR专用芯片的全链条国产替代,很多相关技术,已经成为行业标准共识。 新京报贝壳财经:2026年,雷鸟创新在业绩增长、产品创新、业务线有何战略发展目标? 李宏伟:我们计划扩大市场规模,在保持中国市场领先的同时,扩大在北美、欧洲等重点国家和地区的市场份额,持续投入核心技术研发,提高企业竞争 力。 新京报贝壳财经记者陈维城 编辑 岳彩周 校对 杨许丽 雷鸟创新创始人兼CEO李宏伟。受访者供图 新京报贝壳财经:中央经济 ...
青春华章•青春问答 | 祝铭明:拥抱未来,在AR“无人区”等风来
Yang Shi Wang· 2025-12-17 06:33
责编:张靖雯、王瑞景 0:00 当手机可能沦为AR眼镜的"配件",未来交互将如何颠覆?本期对话AR行业先锋祝铭明,深度科普VR 与AR的本质区别,揭秘AI大模型如何赋能智能眼镜,让现实叠加数字信息。他坚信中国在该赛道已占 领先机,并鼓励年轻人:年轻是最强大的武器,一成不变才是最大风险。 ...
青春华章 青春问答 | 祝铭明:拥抱未来,在AR“无人区”等风来
Yang Shi Wang· 2025-12-17 04:48
当手机可能沦为AR眼镜的"配件",未来交互将如何颠覆?本期对话AR行业先锋祝铭明,深度科普VR 与AR的本质区别,揭秘AI大模型如何赋能智能眼镜,让现实叠加数字信息。他坚信中国在该赛道已占 领先机,并鼓励年轻人:年轻是最强大的武器,一成不变才是最大风险。 ...
XREAL 携手谷歌发布 Project Aura
Zhong Guo Jing Ji Wang· 2025-12-12 08:32
Core Insights - XREAL, in collaboration with Google, has unveiled key details about Project Aura and the Android XR system [1] - The core hardware development of Project Aura has been primarily completed by a team in China, leveraging a complete supply chain rooted in the Yangtze River Delta for efficient iteration [1] - XREAL's founder and CEO, Xu Chi, emphasized the necessity of a global innovation alliance for the next generation of computing platforms, highlighting China's comprehensive manufacturing chain and rapid hardware innovation as pivotal in defining future standards [1]
谷歌将携手中国AR企业Xreal打造代号“Project Aura”的独立眼镜,运行同一套Android XR系统,无需手机即可工作,但必须外挂电池
Hua Er Jie Jian Wen· 2025-12-08 20:57
Group 1 - Google is collaborating with Chinese AR company Xreal to develop independent glasses codenamed "Project Aura" [1] - The glasses will operate on the same Android XR system and do not require a smartphone to function, although they will need an external battery [1]
瑞声科技宣布收购AR衍射光波导技术企业Dispelix
Xin Lang Cai Jing· 2025-11-18 12:39
Core Insights - The company, AAC Technologies, has signed a final agreement to acquire shares and other equity securities of the Finnish AR diffraction waveguide technology firm, Dispelix Oy [1] - The transaction is expected to be completed in the first half of 2026, after which Dispelix will become a subsidiary of AAC Technologies [1] - Both companies are collaborating with several leading original equipment manufacturers (OEMs) to develop the next generation of AR devices [1]
AR四小龙,“危”“机”交织进行时
Sou Hu Cai Jing· 2025-11-15 00:06
Core Insights - The AI + AR glasses market is experiencing a shift from pessimism to optimism, highlighted by significant financing events for key players like JBD and a major undisclosed investment in a South China company [2] - Consumer-grade AR technology remains immature, with high costs and limited functionality, making it challenging for companies to deliver viable products [3][4] - The emergence of large language models (LLMs) has created new opportunities for product combinations and functionalities in consumer-grade AR, positioning it as a key hardware paradigm for AI applications [4][5] Industry Developments - Major tech companies such as Meta, Google, Microsoft, and Apple are heavily investing in R&D and acquiring key technologies to prepare for the upcoming market surge in AI + AR [7] - Meta's Ray-Ban and Orion products exemplify successful integration of audio and AI, with innovative optical designs that enhance user experience [7][9] - The four leading Chinese AR companies are navigating a complex landscape, with varying degrees of success and innovation in their product offerings [6][10][11][12][13] Technological Advancements - Advances in cloud-based large models and AI capabilities are expected to simplify the complexity and cost of AR functionalities, potentially leading to a new generation of consumer electronics [5][16] - The industry is witnessing a convergence of hardware and software, with a focus on creating unique user experiences that cannot be easily replicated by competitors [16][18] - The foundational technologies, such as micro LED displays and optical components, remain critical for the success of AR products, with companies needing to establish strong supply chains and proprietary technologies [14][19] Market Outlook - The consumer-grade AR market is gradually maturing, with increasing investment and interest from venture capital, indicating a potential for significant growth [19] - The integration of AI into AR devices is seen as a transformative opportunity, with the potential to create a multi-trillion-dollar market [19] - The competitive landscape is expected to intensify as established tech giants and agile startups vie for dominance in the evolving AR ecosystem [17][19]