LONGBOAT KEY, FL, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, today announced that each episode of the highly anticipated 5th season of “Surviving Barstool” will stream on Rumble Premium for an exclusive window before the episode is available anywhere else. New episodes are scheduled for 2026 on dates and times yet to be determined by Barstool. “Surviving Barstool” follows a group of well-known Barstool employees competing against each other for a larg ...

RT Neo (@Neo__Hq)🚨Final preparations are ongoing:Andrew Tate vs. Chase DeMoorStarting soon 🔜 | Only available on Rumble Premium https://t.co/oxTbWP2Yfr ...

RT Rumble 🏴‍☠️ (@rumblevideo)BREAKING: The Fight Before Christmas: Netflix Star Chase DeMoor vs. Andrew Tate to be Streamed Exclusively on Rumble Premium https://t.co/IADnrrZshI ...

Core Viewpoint - Rumble is expanding its premium offerings by livestreaming the Misfits Boxing match "MF Mania - The Fight Before Christmas" exclusively on Rumble Premium, scheduled for December 20, 2025, featuring notable influencers and athletes [1][3]. Company Overview - Rumble is a technology platform focused on maintaining a free and open internet, encompassing cloud services, AI, and digital media, with a strong emphasis on customer independence and free speech [5]. Event Details - The boxing match will feature Andrew Tate, a prominent online influencer and former professional kickboxer with a record of 76-9-1, against Chase DeMoor, a former professional football player and boxer with a record of 9-3-1 [4]. - The event is produced by Misfits Boxing, which has rapidly gained global success since its launch in 2022, hosting over 20 events with significant audience engagement [5]. Subscription Model - Viewers must purchase an annual subscription to Rumble Premium to access the livestream, which offers an ad-free experience along with exclusive content and creator tools [2]. Strategic Growth - Rumble's CEO, Chris Pavlovski, highlighted that this event is part of a broader strategy to enhance Rumble Premium's growth through exclusive content offerings, indicating a commitment to future investments in premium programming [3].

Core Insights - Rumble has launched a subscription bundle that combines Rumble Premium and Perplexity Pro, enhancing user experience through AI-powered tools [1][3] - The subscription bundle is offered at a promotional price of $19.99 per month, down from a combined value of $29.99 per month, available until December 31, 2025 [2] Company Overview - Rumble is a high-growth video-sharing platform and cloud services provider, founded in 2013, aiming to create an independent infrastructure resistant to censorship by major tech companies [4] - Perplexity, founded in 2022, is an AI-powered answer engine that provides accurate answers and deep research from credible sources, answering over 150 million questions globally each week [4]

Core Insights - Rumble's stock (RUM) experienced a significant surge of nearly 16% on October 3, 2023, following the announcement of a partnership with Perplexity, an AI answer engine, indicating strong market interest and heavy trading volume of 21.35 million shares [1][3] - Despite the recent gains, RUM stock is still down 40% year-to-date, highlighting the volatility and challenges the company faces [1][3] Company Overview - Founded in 2013, Rumble has established itself as a platform for content creators, offering tools for monetization and audience engagement through its video and livestreaming services [2] - The company's current market capitalization is approximately $3.2 billion [2] Recent Developments - The partnership with Perplexity aims to enhance content discovery on Rumble by integrating advanced AI tools, which will improve user engagement and address the challenge of relevance in digital media [3][11] - A bundled subscription service combining Rumble Premium with Perplexity Pro will be introduced, alongside a marketing initiative for Perplexity's new Comet AI browser [12][13] Financial Performance - In Q2, Rumble reported revenues of $25.1 million, a 12% year-over-year increase, driven by audience monetization and other initiatives, despite missing some market projections [6] - The net loss widened to $30.2 million, but loss per share improved slightly to $0.12, indicating some operational efficiency [7] User Engagement Metrics - Monthly active users (MAUs) reached 51 million, maintaining above 50 million for eight consecutive quarters, although down from 59 million in Q1 2025 [8] - Average revenue per user (ARPU) increased by 24% sequentially to $0.42, supported by higher subscription and licensing revenue [8] Future Outlook - Rumble ended the quarter with $283.8 million in cash and cash equivalents, along with $22.6 million in Bitcoin holdings, positioning itself for future growth [9] - Analysts predict a reduction in losses, estimating a 58% year-over-year decrease in loss per share to $0.39 in 2025, and a further 51% drop to $0.19 in 2026, suggesting a potential path to profitability [10] Analyst Sentiment - The consensus rating for RUM stock is "Moderate Buy," with an average price target of $14.50, indicating a potential upside of 85% from current levels [14][15] - The highest analyst target of $20 suggests a possible upside of 155% [15] Strategic Implications - The integration of Perplexity's AI capabilities with Rumble's platform could redefine user engagement and monetization strategies, setting Rumble apart from competitors reliant on traditional algorithms [16] - The current momentum in RUM stock raises questions about whether it can sustain its gains or if profit-taking will occur in the short term [17]

Core Insights - Rumble has announced a strategic partnership with Perplexity to enhance video discovery on its platform through AI tools [1][2][3] - The collaboration includes a new subscription bundle that combines Rumble Premium with Perplexity Pro, along with an advertising commitment to promote Perplexity's AI-powered browser, Comet [1][2][4] Partnership Initiatives - The partnership will integrate Perplexity's AI search technology into Rumble.com to improve content discoverability for creators and viewers [3][5] - A subscription bundle will be introduced, combining Rumble Premium with Perplexity Pro, aimed at enhancing user engagement [2][6] Product Development - The integration of Perplexity's search technology is expected to roll out progressively, coinciding with the launch of the subscription bundle and promotion of the Comet browser [6] - Comet is designed to transform user interaction with web content by providing contextual assistance and intelligent search capabilities [4][5] Industry Context - The collaboration reflects a broader industry trend towards AI-enhanced discovery and engagement tools in digital media consumption [5]

Financial Data and Key Metrics Changes - The company reported revenues of $25,100,000, representing a 12% increase year over year, driven by a $1,700,000 increase in audience monetization revenues and a $900,000 increase in other initiatives [21][22] - Adjusted EBITDA loss improved to $20,500,000 compared to a loss of $28,700,000 last year, an $8,200,000 improvement primarily related to the increase in revenue and expiration of programming and content agreements [22] - The company ended the quarter with total liquidity of $306,400,000, including $283,800,000 in cash and cash equivalents and $22,600,000 in Bitcoin holdings [23] Business Line Data and Key Metrics Changes - Audience monetization revenue increased due to Rumble Premium and local subscriptions, licensing, and tipping, offset by a decline in advertising revenue [21] - ARPU increased to $0.42, up 24% sequentially, indicating enhanced monetization strategy attributable to higher subscription and licensing revenue [22] Market Data and Key Metrics Changes - The company maintained 51,000,000 MAUs, marking the eighth consecutive quarter above the 50,000,000 mark, and showing growth compared to the post-midterm elections number in Q2 2023 [9] - The company is seeing increased interest in its cloud business, entering RFP processes with multiple governments and corporate entities, competing with major players like Amazon and Google [50] Company Strategy and Development Direction - The company is focused on M&A strategy and evaluating strategic opportunities, including a potential acquisition of AI company Northern Data [5][6] - The launch of Rumble Wallet is anticipated to drive growth for Rumble's video platform, both domestically and internationally, with a focus on onboarding new creators [15][19] - The company aims for aggressive growth while protecting a free and open Internet, leveraging partnerships, particularly with Tether [19][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth of advertising revenue, indicating that CPMs are expected to rise in future quarters [28] - The company is optimistic about the impact of Rumble Wallet on MAU growth, especially in international markets [45][46] - Management highlighted the importance of partnerships in driving future growth and the positive momentum in building out these partnerships [12][16] Other Important Information - The company is experiencing a shift in corporate America, which is seen as a potential tailwind for growth, with notable partnerships being formed [10][11] - The company is actively working on integrating AI into its cloud business, which is viewed as a significant growth opportunity [17][18] Q&A Session Summary Question: Update on advertising growth and RAC - Management confirmed that advertising remains a high priority and is seeing increased publisher inventory coming into RAC, indicating potential growth opportunities [28][29] Question: Onboarding new creators - The company plans to onboard creators using Rumble Studio, which allows multi-streaming across platforms, incentivizing them to promote Rumble Wallet [30][31] Question: Path to positive gross profit and EBITDA - Management indicated that with current financial resources and partnerships, the company is moving towards adjusted EBITDA breakeven, though aggressive growth remains a priority [34][35] Question: MAU evolution and ARPU growth - Management expressed satisfaction with MAU growth, especially without the presence of a major creator, and attributed ARPU growth to successful execution of Rumble Premium [39][40] Question: Marketing initiatives for Rumble Wallet - The marketing strategy will involve both Rumble creators and off-platform initiatives to drive growth for both Rumble Wallet and the video platform [42][43]

Financial Data and Key Metrics Changes - The company reported revenues of $25,100,000, representing a 12% year-over-year increase, driven by a $1,700,000 increase in audience monetization revenues and a $900,000 increase in other initiatives [19][20] - Adjusted EBITDA loss improved to $20,500,000 compared to a loss of $28,700,000 last year, marking an $8,200,000 improvement [20] - The company ended the quarter with total liquidity of $306,400,000, including $283,800,000 in cash and cash equivalents and $22,600,000 in Bitcoin holdings [21] Business Line Data and Key Metrics Changes - Audience monetization revenue increased due to growth in Rumble Premium and local subscriptions, offset by advertising revenue [19] - ARPU increased to $0.42, up 24% sequentially, indicating enhanced monetization strategies [20] Market Data and Key Metrics Changes - The company maintained 51,000,000 MAUs, marking the eighth consecutive quarter above the 50,000,000 mark, and showing growth compared to the post-midterm elections Q2 2023 number [8] Company Strategy and Development Direction - The company is focused on M&A strategy, with a potential acquisition of AI company Northern Data to enhance its cloud business and democratize compute [5][6] - The launch of Rumble Wallet is anticipated to drive growth for Rumble's video platform, both domestically and internationally [12][14] - The company aims to expand partnerships, particularly with Tether, to support aggressive growth while maintaining a free and open Internet [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth of advertising revenue and the potential for CPMs to increase in future quarters [27] - The company is optimistic about the impact of Rumble Wallet on international growth and creator onboarding [46][48] Other Important Information - The company has inked strategic partnerships with Cumulus Media and a leading AI player, enhancing its advertising and technology integration capabilities [11] - The company is actively pursuing RFP processes with multiple governments and corporate entities, indicating significant interest in its cloud services [53] Q&A Session Summary Question: Update on advertising growth and RAC - Management confirmed that advertising remains a high priority and noted increased publisher inventory coming into RAC, indicating potential growth opportunities [29] Question: Onboarding more creators - The company plans to use Rumble Studio to attract creators, offering them incentives to promote Rumble Wallet, which is expected to drive creator growth [30][32] Question: Path to positive gross profit and EBITDA - Management indicated that with strong financial resources and partnerships, the company is moving towards adjusted EBITDA breakeven, though aggressive growth remains a priority [34] Question: MAU evolution and ARPU growth - Management expressed satisfaction with MAU growth, especially without the influence of a major creator, and attributed ARPU growth to successful execution of Rumble Premium [40][41] Question: Marketing initiatives for Rumble Wallet - The marketing strategy will involve both Rumble creators and off-platform initiatives to drive growth for Rumble Wallet and the video platform [43][44]