Core Insights - Rumble has launched a subscription bundle that combines Rumble Premium and Perplexity Pro, enhancing user experience through AI-powered tools [1][3] - The subscription bundle is offered at a promotional price of $19.99 per month, down from a combined value of $29.99 per month, available until December 31, 2025 [2] Company Overview - Rumble is a high-growth video-sharing platform and cloud services provider, founded in 2013, aiming to create an independent infrastructure resistant to censorship by major tech companies [4] - Perplexity, founded in 2022, is an AI-powered answer engine that provides accurate answers and deep research from credible sources, answering over 150 million questions globally each week [4]

Core Insights - Rumble's stock (RUM) experienced a significant surge of nearly 16% on October 3, 2023, following the announcement of a partnership with Perplexity, an AI answer engine, indicating strong market interest and heavy trading volume of 21.35 million shares [1][3] - Despite the recent gains, RUM stock is still down 40% year-to-date, highlighting the volatility and challenges the company faces [1][3] Company Overview - Founded in 2013, Rumble has established itself as a platform for content creators, offering tools for monetization and audience engagement through its video and livestreaming services [2] - The company's current market capitalization is approximately $3.2 billion [2] Recent Developments - The partnership with Perplexity aims to enhance content discovery on Rumble by integrating advanced AI tools, which will improve user engagement and address the challenge of relevance in digital media [3][11] - A bundled subscription service combining Rumble Premium with Perplexity Pro will be introduced, alongside a marketing initiative for Perplexity's new Comet AI browser [12][13] Financial Performance - In Q2, Rumble reported revenues of $25.1 million, a 12% year-over-year increase, driven by audience monetization and other initiatives, despite missing some market projections [6] - The net loss widened to $30.2 million, but loss per share improved slightly to $0.12, indicating some operational efficiency [7] User Engagement Metrics - Monthly active users (MAUs) reached 51 million, maintaining above 50 million for eight consecutive quarters, although down from 59 million in Q1 2025 [8] - Average revenue per user (ARPU) increased by 24% sequentially to $0.42, supported by higher subscription and licensing revenue [8] Future Outlook - Rumble ended the quarter with $283.8 million in cash and cash equivalents, along with $22.6 million in Bitcoin holdings, positioning itself for future growth [9] - Analysts predict a reduction in losses, estimating a 58% year-over-year decrease in loss per share to $0.39 in 2025, and a further 51% drop to $0.19 in 2026, suggesting a potential path to profitability [10] Analyst Sentiment - The consensus rating for RUM stock is "Moderate Buy," with an average price target of $14.50, indicating a potential upside of 85% from current levels [14][15] - The highest analyst target of $20 suggests a possible upside of 155% [15] Strategic Implications - The integration of Perplexity's AI capabilities with Rumble's platform could redefine user engagement and monetization strategies, setting Rumble apart from competitors reliant on traditional algorithms [16] - The current momentum in RUM stock raises questions about whether it can sustain its gains or if profit-taking will occur in the short term [17]

Core Insights - Rumble has announced a strategic partnership with Perplexity to enhance video discovery on its platform through AI tools [1][2][3] - The collaboration includes a new subscription bundle that combines Rumble Premium with Perplexity Pro, along with an advertising commitment to promote Perplexity's AI-powered browser, Comet [1][2][4] Partnership Initiatives - The partnership will integrate Perplexity's AI search technology into Rumble.com to improve content discoverability for creators and viewers [3][5] - A subscription bundle will be introduced, combining Rumble Premium with Perplexity Pro, aimed at enhancing user engagement [2][6] Product Development - The integration of Perplexity's search technology is expected to roll out progressively, coinciding with the launch of the subscription bundle and promotion of the Comet browser [6] - Comet is designed to transform user interaction with web content by providing contextual assistance and intelligent search capabilities [4][5] Industry Context - The collaboration reflects a broader industry trend towards AI-enhanced discovery and engagement tools in digital media consumption [5]

Financial Data and Key Metrics Changes - The company reported revenues of $25,100,000, representing a 12% increase year over year, driven by a $1,700,000 increase in audience monetization revenues and a $900,000 increase in other initiatives [21][22] - Adjusted EBITDA loss improved to $20,500,000 compared to a loss of $28,700,000 last year, an $8,200,000 improvement primarily related to the increase in revenue and expiration of programming and content agreements [22] - The company ended the quarter with total liquidity of $306,400,000, including $283,800,000 in cash and cash equivalents and $22,600,000 in Bitcoin holdings [23] Business Line Data and Key Metrics Changes - Audience monetization revenue increased due to Rumble Premium and local subscriptions, licensing, and tipping, offset by a decline in advertising revenue [21] - ARPU increased to $0.42, up 24% sequentially, indicating enhanced monetization strategy attributable to higher subscription and licensing revenue [22] Market Data and Key Metrics Changes - The company maintained 51,000,000 MAUs, marking the eighth consecutive quarter above the 50,000,000 mark, and showing growth compared to the post-midterm elections number in Q2 2023 [9] - The company is seeing increased interest in its cloud business, entering RFP processes with multiple governments and corporate entities, competing with major players like Amazon and Google [50] Company Strategy and Development Direction - The company is focused on M&A strategy and evaluating strategic opportunities, including a potential acquisition of AI company Northern Data [5][6] - The launch of Rumble Wallet is anticipated to drive growth for Rumble's video platform, both domestically and internationally, with a focus on onboarding new creators [15][19] - The company aims for aggressive growth while protecting a free and open Internet, leveraging partnerships, particularly with Tether [19][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth of advertising revenue, indicating that CPMs are expected to rise in future quarters [28] - The company is optimistic about the impact of Rumble Wallet on MAU growth, especially in international markets [45][46] - Management highlighted the importance of partnerships in driving future growth and the positive momentum in building out these partnerships [12][16] Other Important Information - The company is experiencing a shift in corporate America, which is seen as a potential tailwind for growth, with notable partnerships being formed [10][11] - The company is actively working on integrating AI into its cloud business, which is viewed as a significant growth opportunity [17][18] Q&A Session Summary Question: Update on advertising growth and RAC - Management confirmed that advertising remains a high priority and is seeing increased publisher inventory coming into RAC, indicating potential growth opportunities [28][29] Question: Onboarding new creators - The company plans to onboard creators using Rumble Studio, which allows multi-streaming across platforms, incentivizing them to promote Rumble Wallet [30][31] Question: Path to positive gross profit and EBITDA - Management indicated that with current financial resources and partnerships, the company is moving towards adjusted EBITDA breakeven, though aggressive growth remains a priority [34][35] Question: MAU evolution and ARPU growth - Management expressed satisfaction with MAU growth, especially without the presence of a major creator, and attributed ARPU growth to successful execution of Rumble Premium [39][40] Question: Marketing initiatives for Rumble Wallet - The marketing strategy will involve both Rumble creators and off-platform initiatives to drive growth for both Rumble Wallet and the video platform [42][43]

Financial Data and Key Metrics Changes - The company reported revenues of $25,100,000, representing a 12% year-over-year increase, driven by a $1,700,000 increase in audience monetization revenues and a $900,000 increase in other initiatives [19][20] - Adjusted EBITDA loss improved to $20,500,000 compared to a loss of $28,700,000 last year, marking an $8,200,000 improvement [20] - The company ended the quarter with total liquidity of $306,400,000, including $283,800,000 in cash and cash equivalents and $22,600,000 in Bitcoin holdings [21] Business Line Data and Key Metrics Changes - Audience monetization revenue increased due to growth in Rumble Premium and local subscriptions, offset by advertising revenue [19] - ARPU increased to $0.42, up 24% sequentially, indicating enhanced monetization strategies [20] Market Data and Key Metrics Changes - The company maintained 51,000,000 MAUs, marking the eighth consecutive quarter above the 50,000,000 mark, and showing growth compared to the post-midterm elections Q2 2023 number [8] Company Strategy and Development Direction - The company is focused on M&A strategy, with a potential acquisition of AI company Northern Data to enhance its cloud business and democratize compute [5][6] - The launch of Rumble Wallet is anticipated to drive growth for Rumble's video platform, both domestically and internationally [12][14] - The company aims to expand partnerships, particularly with Tether, to support aggressive growth while maintaining a free and open Internet [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth of advertising revenue and the potential for CPMs to increase in future quarters [27] - The company is optimistic about the impact of Rumble Wallet on international growth and creator onboarding [46][48] Other Important Information - The company has inked strategic partnerships with Cumulus Media and a leading AI player, enhancing its advertising and technology integration capabilities [11] - The company is actively pursuing RFP processes with multiple governments and corporate entities, indicating significant interest in its cloud services [53] Q&A Session Summary Question: Update on advertising growth and RAC - Management confirmed that advertising remains a high priority and noted increased publisher inventory coming into RAC, indicating potential growth opportunities [29] Question: Onboarding more creators - The company plans to use Rumble Studio to attract creators, offering them incentives to promote Rumble Wallet, which is expected to drive creator growth [30][32] Question: Path to positive gross profit and EBITDA - Management indicated that with strong financial resources and partnerships, the company is moving towards adjusted EBITDA breakeven, though aggressive growth remains a priority [34] Question: MAU evolution and ARPU growth - Management expressed satisfaction with MAU growth, especially without the influence of a major creator, and attributed ARPU growth to successful execution of Rumble Premium [40][41] Question: Marketing initiatives for Rumble Wallet - The marketing strategy will involve both Rumble creators and off-platform initiatives to drive growth for Rumble Wallet and the video platform [43][44]