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丰田靠bZ4X在日本EV市场翻盘
日经中文网· 2026-01-18 00:33
Core Viewpoint - Toyota's electric vehicle "bZ4X" has achieved significant sales success in Japan, with over 10,000 orders within three months of its launch, indicating a turnaround in the company's position in the EV market [2][4]. Group 1: Sales Performance - The new bZ4X model received approximately 11,000 orders by the end of December 2025, significantly exceeding Toyota's sales target of 1,700 units per month [4]. - In the October to December 2025 period, bZ4X's cumulative sales reached 3,448 units, making it the top-selling EV in Japan, surpassing competitors like Honda's "N-ONE e:" and Nissan's "SAKURA" [4]. Group 2: Vehicle Features - The bZ4X boasts a maximum range of 746 kilometers, which is considered the highest in Japan, alleviating concerns about range for daily use [6]. - The starting price of the bZ4X is 4.8 million yen (approximately 213,000 RMB), which is 700,000 yen (about 31,000 RMB) lower than the previous model [6]. Group 3: Infrastructure and Support - Toyota is enhancing its charging infrastructure by installing fast charging stations, aiming to have around 500 stations by the end of 2025, an increase of 115 stations from 2024 [6]. - The company has also introduced a new charging service called "TEEMO," allowing users to search and reserve charging stations from various partners, thus addressing the infrastructure challenges that have hindered EV adoption [7]. Group 4: Market Dynamics - The expansion of EV options in the Japanese market is attracting more consumer interest, contributing to the overall growth of the EV sector [7]. - Competitors like Nissan are also launching new EV models, such as the updated "LEAF," which has a maximum range of 702 kilometers and a starting price of 5.18 million yen (approximately 229,000 RMB) [6]. - The Japanese government plans to increase EV subsidies, with the bZ4X eligible for up to 1.3 million yen (about 58,000 RMB) in subsidies, further stimulating market competition [7].
欧盟将新设小型EV自主标准,抗衡中企
日经中文网· 2025-12-09 07:45
德国大众的小型EV"ID" 新分类的名称为"E Car",参考了日本国内独有的轻型汽车规格。欧盟对中国产EV征收最高45.3%的关 税。通过建立新分类,可通过比普通EV放宽技术要求,降低欧洲大型车企的车辆成本并促进普及,抗 衡中国企业的低价EV…… 欧盟(EU)将在汽车分类中新设"小型EV(纯电动汽车)"类别。通过比普通纯电动汽车放宽技术要 求,降低欧洲大型车企的车辆成本并促进普及,借此抗衡中国企业的低价纯电动汽车。欧盟参考了日本 国内独有的轻型汽车(符合排量在660cc以下等条件的小型车辆)规格,这有可能助推日本企业在欧洲 扩大销售。 新分类的名称为"E Car"。欧盟执行机构欧盟委员会将在近期公布法案,在主要机构批准之后,在几年 内启动新制度。预计将对车身的大小、重量和电机的功率设定上限。欧盟成员国政府还将讨论汽车税抵 扣机制。 目前,欧盟规定作为汽车的必备功能,必须安装防止司机打瞌睡、车道保持系统、紧急刹车的光信号装 置。由于设想长途行驶的功能在小型EV上也不可或缺,因此成为车辆成本上升的主要原因。 德国汽车研究中心(CAR)主任Beatrix Keim指出:"如果配合技术标准的放宽,广泛采用低价零部件 ...