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Versant stock price sinks on Nasdaq trading debut as Comcast spinoff tests investor appetite for legacy cable TV
Fastcompany· 2026-01-05 18:48
Group 1: Company Overview - Versant Media Group has begun trading on the Nasdaq under the ticker symbol VSNT, completing its spinoff from Comcast Corporation [1] - Versant includes a bundle of cable television networks and digital businesses, such as MS NOW, CNBC, USA Network, Golf Channel, Oxygen, E!, and SYFY, along with online platforms like Fandango and Rotten Tomatoes [1][2] Group 2: Market Performance - On its first trading day, Versant shares opened at $46.65 but fell more than 12% shortly after the market opened, trading under $41 as of the latest update [3] - The shares were initially offered at $55 per share as "when-issued" stocks on December 15 [3] Group 3: Industry Context - The spinoff occurs during a period of declining cable television subscriptions, which are at a multiyear low, with traditional cable subscriptions peaking in 2012 at over 101 million American households, and last year seeing penetration levels of less than half that [4] - Despite the decline, there was a notable increase in subscribers during the third quarter of 2025, with pay TV operators adding over 300,000 subscribers, marking the first net gain in eight years [5] Group 4: Future Outlook - Mark Lazarus, CEO of Versant, expressed optimism about the company's future, highlighting its scale, strategy, and leadership as key factors for growth [5] - Versant's stock performance will be closely monitored by media investors, particularly in light of Warner Bros. Discovery's recent acquisition by Netflix and the potential spinoff of its cable networks [6]
Comcast spinoff Versant reports declining annual profit as it prepares to go public
CNBC· 2025-09-18 21:53
Core Insights - Versant, a spinoff from Comcast, is preparing for its public offering on Nasdaq under the ticker "VSNT" [1] - Versant's financial performance has shown a decline in revenue and net income over the past few years [2] Financial Performance - In the last fiscal year, Versant generated $7 billion in revenue, a decrease from $7.4 billion in 2023 and $7.8 billion in 2022 [2] - The net income attributable to Versant was $1.4 billion last year, down from $1.5 billion in 2023 and $1.8 billion in 2022 [2] Industry Context - Traditional media companies, including cable networks, are experiencing financial pressures due to a shift in viewer preferences from pay TV to streaming platforms, leading to reduced advertising spending [3] - Comcast's strategy to create Versant aims to separate the declining cable business from its more profitable internet and streaming services, allowing Versant to focus on adapting its brands for a streaming-centric market [4] - Approximately 65 million households still receive some form of cable service, indicating a significant but declining market [4]
Comcast spinoff Versant announces board of directors. Here's the slate
CNBC· 2025-07-24 14:00
Group 1 - Comcast announced the expected board members for its cable networks spinout, Versant, which will include individuals from media, technology, finance, and other industries [1][2] - Versant will serve as the parent company for NBCUniversal's cable networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, as well as digital platforms like Fandango and Rotten Tomatoes [2] - The spinoff of Versant is anticipated to be completed by the end of this year [2] Group 2 - The proposed board members for Versant include Mark Lazarus, David Novak, Rebecca Campbell, Creighton Condon, Michael Conway, David Eun, Gerald L. Hassell, Scott Mahoney, Maritza Montiel, and Len Potter [3]
Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility
CNBC· 2025-05-06 18:05
Group 1 - Comcast's spinoff of its NBCUniversal cable network portfolio will be named Versant, concluding a months-long naming process [1] - Versant will own cable networks such as USA, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, along with digital assets like Fandango and Rotten Tomatoes [2][4] - The remaining NBCUniversal assets, including Peacock and Universal Studios, will stay with Comcast [3] Group 2 - The name Versant is intended for business-to-business purposes and will not be consumer-facing, focusing on individual brands instead [3][4] - Versant is expected to be spun out from Comcast before the end of 2025, with the new company's assets generating approximately $7 billion in revenue last year [4] - The company aims to build a growth narrative for investors, potentially including acquisitions beyond traditional media [5] Group 3 - The emphasis on versatility reflects the changing media landscape, with plans to expand beyond linear TV and streaming [5][6] - An example of this strategy is the Golf Channel's acquisition of GolfNow, indicating a move towards building profitable businesses outside of traditional media [6]