Summary of Bilibili Inc (BILI US) Conference Call Company Overview - **Company**: Bilibili Inc (BILI US) - **Industry**: Internet Software & Services - **Market Cap**: USD 10.553 billion - **Target Price**: USD 27.00 (previously USD 25.50) [5][10] Key Financial Highlights - **2Q25 Revenue**: RMB 7.338 billion, up 20% year-over-year (y-o-y) [38][39] - **Mobile Game Revenue**: RMB 1.612 billion, up 60% y-o-y [39] - **Non-Game Revenue**: RMB 5.725 billion, up 12% y-o-y [39] - **Advertising Revenue**: RMB 2.449 billion, up 20% y-o-y, beating estimates [39] - **Gross Margin**: 36.5%, up 6.5 percentage points y-o-y [39] - **Non-GAAP Operating Profit**: RMB 573 million, with a margin of 7.8% [39] - **Operating Cash Flow**: Positive at RMB 2.0 billion, up 14% y-o-y [38] User Engagement Metrics - **Monthly Active Users (MAU)**: 363 million, up 8% y-o-y [39] - **Daily Active Users (DAU)**: 109 million, up 7% y-o-y [39] - **Average Daily Time Spent per User**: 105 minutes, up 6% y-o-y [39] Advertising Outlook - **Ad Growth Drivers**: - Increased traffic due to user engagement and time spent [2] - Improved ad infrastructure through AI adoption [2] - eCPM increased by 10% y-o-y, driven by a 20% y-o-y growth in the number of advertisers [2] - **Ad Inventory**: Expected to increase, supporting strong ad growth into 2H25 [2] Game Segment Insights - **Game Growth Outlook**: Slower growth anticipated in 2H25 due to delays in the overseas launch of "Sanmou" [1][2] - **Sanmou Performance**: Season 9 performance tracked in line with expectations, not exceeding them [1] Shareholder Value Initiatives - **Share Repurchase Program**: Bilibili has repurchased USD 116 million worth of shares out of a USD 200 million program by the end of 2Q25 [1] - **Convertible Senior Notes**: Completed offering of USD 690 million due in 2030 with a 0.625% interest rate [38] Valuation and Risks - **Valuation Methodology**: Discounted cash flow with a target price increase to USD 27.00 [43] - **Risks**: - Weaker gross billing for key games like Sanmou [43] - Slower-than-expected ad growth [43] - Rising competition and regulatory challenges [43] Conclusion - **Investment Rating**: Maintain Buy rating based on improved ad outlook despite potential near-term challenges in game launches [1][10]

Summary of Key Points from the Conference Call Company and Industry - **Companies Involved**: NetEase, Bilibili, Kuaishou - **Industry**: China Digital Entertainment Core Insights and Arguments 1. **Stock Performance**: China digital entertainment stocks have seen significant YTD performance with Kuaishou, NetEase, and Bilibili rising by +75%, +57%, and +30% respectively, compared to HSI's +27% [1][11] 2. **Downgrade Ratings**: NetEase and Bilibili have been downgraded from Overweight (OW) to Neutral due to less attractive risk-reward profiles after recent stock rallies [1][11] 3. **NetEase Earnings Outlook**: Limited earnings upside for NetEase is anticipated due to rising game promotion expenses and a lack of blockbuster game launches in the second half of 2025. The estimated P/E ratio for 2025 is 16x, with a projected EPS CAGR of 6% for 2026-2027 [1][11][26] 4. **Bilibili Revenue Growth**: Bilibili's revenue growth is expected to decelerate from over 20% in the first half of 2025 to 5% in the second half, primarily due to a high comparison base from mobile games [1][11] 5. **Investment Recommendations**: The report suggests accumulating stocks with reasonable valuations (less than 20x P/E) and double-digit profit CAGR, favoring Kuaishou with a 14x P/E and 20% profit CAGR [1][11] Financial Forecasts and Changes 1. **NetEase Financials**: - Revenue forecast for 2025 is RMB 113.54 billion, with an adjusted net income of RMB 39.87 billion [22] - Expected net profit growth to slow to -1% in Q4 2025 and -9% in Q1 2026 [11][26] 2. **Bilibili Financial Revisions**: - Net revenue for 2025 revised down by 1% to RMB 30.20 billion, with mobile games revenue down by 6% [5] - Advertising revenue forecasted to decline by 3% [5] Other Important Insights 1. **Market Conditions**: The digital entertainment sector is influenced by themes such as AI and the experience economy, which are seen as safer investments compared to e-commerce and local services [1] 2. **Competition and Regulation**: Increased competition in the gaming market and potential regulatory changes in China pose risks to revenue growth for both NetEase and Bilibili [11][15] 3. **Valuation Metrics**: NetEase's valuation is at a 20% discount to its five-year average P/E, reflecting a cautious outlook on its future performance [14][17] Conclusion The conference call highlights a cautious outlook for NetEase and Bilibili amidst strong past performance, with concerns over rising costs and competition. The recommendation is to focus on companies with solid growth potential and reasonable valuations within the digital entertainment sector.

Investment Rating - The report assigns a "Buy" rating to Tencent, NetEase, Alibaba, Kuaishou, and Bilibili, indicating a favorable outlook for these companies [8][9][10]. Core Insights - Content consumption in the gaming and entertainment sectors has shown resilience compared to goods and services year-to-date, creating a high entry barrier for new competitors, benefiting established players like Tencent and NetEase [2][3]. - The outlook for AI has been tempered by lower-than-expected capital expenditure and cloud revenue growth, but confidence is expected to return with improved user statistics and cloud growth acceleration [2][3]. - E-commerce remains highly competitive, with the 618 shopping festival seen as a pivotal moment for food delivery services, impacting the competitive landscape [2][3]. Summary by Sections Investment Preferences - The report favors sub-sectors with higher earnings visibility and less exposure to macroeconomic conditions, particularly online games, with Tencent expected to benefit from robust earnings growth driven by popular titles and new launches [3][8]. - NetEase is also highlighted for its recovery in mobile game growth and new game launches, while Alibaba is noted for potential cloud growth acceleration that could enhance its AI valuation [3][8]. - Bilibili has been upgraded due to improved margin outlook and resilient performance in games and advertising, while Kuaishou is recognized for its growth visibility in ads and attractive valuation [3][8]. Company Valuations - Tencent's target price is set at HKD630.00, reflecting a 22% upside from its current price of HKD515.00, with a PE ratio of 20.1x for 2025 [9][24]. - NetEase's target price is USD150.00, indicating a 17% upside from USD128.63, with a PE ratio of 17.0x for 2025 [9][24]. - Alibaba's target price is USD176.00, suggesting a 47% upside from USD119.96, with a PE ratio of 17.0x for 2025 [9][24]. - Kuaishou's target price is HKD75.00, representing a 38% upside from HKD54.50, with a PE ratio of 15.0x for 2025 [9][24]. - Bilibili's target price is USD22.50, indicating a 22% upside from USD18.48, with a PE ratio of 27.1x for 2025 [9][24].