Hyundai is recalling hundreds of thousands of Palisade sports utility vehicles because the airbag might not properly deploy, federal regulators warned. The recall affects model year 2020 to 2025 Palisade vehicles. The issue is that the side curtain airbags for third-row occupants in these SUVs “may deploy improperly in a crash,” according to the National Highway Traffic Safety Administration (NHTSA). Because of this problem, the vehicles don’t meet federal safety rules, according to the auto regulator.The a ...

Core Insights - Hyundai Motor America achieved its fifth consecutive year of record annual retail sales and third straight year of record total sales in 2025, with December sales reaching 78,930 units, a 1% increase from December 2024, marking the best-ever December results [1][8]. Sales Performance - In December 2025, hybrid total sales surged by 71%, setting a new all-time monthly record, with models like Elantra, Santa Fe, Sonata, Tucson, and Palisade HEVs leading the sales [3]. - Despite a slight 1% dip in Q4 sales, Hyundai demonstrated strong momentum, with record Q4 total sales for Santa Fe, Tucson, and Palisade, and HEV category sales up 52% on the quarter [4]. - For the year 2025, Hyundai sold 772,712 vehicles, achieving its best-ever annual retail sales for the fifth consecutive year, while total sales reached 901,686 vehicles, establishing a record for the third straight year [5]. Model Performance - The core SUV lineup, including Tucson, Santa Fe, and Palisade, continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined [3]. - Specific model performances included: - Elantra: 11,375 units sold in December 2025, a 2% decrease from December 2024 [11]. - Ioniq 5: 2,279 units sold in December 2025, a 50% decrease from December 2024 [11]. - Palisade: 11,692 units sold in December 2025, a 14% increase from December 2024 [11]. - Santa Fe: 14,440 units sold in December 2025, an 8% increase from December 2024 [11]. - Tucson: 22,193 units sold in December 2025, a 10% increase from December 2024 [11]. Industry Recognition - Hyundai Motor Company was named one of the 'World's Best Companies 2025', ranking 33rd out of 1,000 organizations in TIME and Statista's list [9]. - The company received 21 IIHS Top Safety Awards, including 10 for Hyundai models, reaffirming its leadership in automotive safety [9]. - The all-new Palisade Hybrid was recognized in Car and Driver's 10Best Trucks and SUVs list for 2026, and it was named Best Midsize Three-Row SUV by Car Confections [9][10].

Sales Performance - Hyundai Motor Group's US sales rose slightly by 0.1% year-on-year to 154,308 units in November 2025, despite a 25% tariff on imports from South Korea [1] - Hyundai's sales decreased by 2% to 82,306 units, while Kia's sales increased by 2.7% to 72,002 units [1] Hybrid and Electric Vehicle Sales - Hybrid vehicle sales surged by 49% year-on-year to 36,172 units, offsetting a 59% decline in battery electric vehicle (BEV) sales to 4,618 units due to the withdrawal of BEV tax credits [2] - In the first nine months of the year, the group's US sales rose by 8.1% to 1,673,772 vehicles, with Hyundai's sales increasing by 8.7% to 896,620 units and Kia's by 7.5% to 777,152 units [2] Model Performance - Hyundai's best-selling model year-to-date in the US was the Tucson with 212,037 deliveries, followed by the Elantra sedan with 136,825 units and the Palisade with 112,237 units [3] - Kia's best-selling model year-to-date was the Sportage SUV with 165,954 deliveries, followed by the K4/Forte sedan range with 126,919 units and the Telluride SUV with 111,123 units [4] Market Insights - Hyundai's CEO highlighted the strength of the SUV lineup, noting double-digit growth for models like Tucson, Santa Fe, and Palisade, and a record for hybrid vehicle sales [3] - Kia's head of sales mentioned that the diverse product lineup and growing hybrid portfolio position the company for a third consecutive annual sales record [4]

Core Point - Hyundai Motor America is recalling 143,472 Santa Fe and Santa Fe Hybrid vehicles in the U.S. due to improperly installed rearview cameras [1] Group 1 - The recall affects a total of 143,472 vehicles [1] - The issue pertains to rearview cameras that may not have been installed correctly [1] - The recall is initiated by the U.S. National Highway Traffic Safety Administration [1]

Group 1 - Hyundai Motor America is recalling over 135,000 vehicles due to a potential short circuit risk during a crash, specifically affecting certain model year 2024-2025 Santa Fe vehicles [1] - The National Highway Traffic Safety Administration (NHTSA) indicated that the B+ positive terminal cover on the starter motor may not be installed correctly, which could lead to electrical shorts and increase the risk of damage or fire [1][2] - Dealers will inspect and reinstall the starter motor terminal cover at no cost, with notifications to vehicle owners starting in December [6] Group 2 - The Santa Fe is one of Hyundai's best-selling SUVs in the U.S., and the all-new 2024 model was unveiled at the Los Angeles Auto Show in November 2023, featuring new styling and updated technology [3] - Hyundai and its affiliate Kia have faced multiple recalls in recent years, with over 3 million vehicles recalled in 2023 alone due to fire risks associated with brake system issues [8][11]

Core Point - Hyundai Motor is recalling 135,386 Santa Fe vehicles in the U.S. due to fire risk from an improperly installed starter motor, which increases the risk of an electrical short during a crash [1] Group 1 - The recall affects a total of 135,386 Santa Fe vehicles in the U.S. [1] - The issue is related to an improperly installed starter motor [1] - The risk associated with the defect includes potential electrical shorts during a crash [1]

Core Insights - Hyundai Motor America reported total sales of 71,003 units in September 2025, marking a 14% increase compared to September 2024, achieving an all-time record for the month [1][6][7] - Electric vehicle (EV) sales surged by 153% year-over-year, reinforcing Hyundai's leadership in sustainable mobility [1][7] - The company introduced new pricing strategies for the IONIQ 5, including cash incentives and price reductions, to enhance vehicle accessibility [2][5] September Sales Performance - Retail sales rose by 7% to 57,435 units in September 2025, driven by strong performances in both electrified and core models [3] - Electrified vehicles constituted 38% of the retail sales mix, with IONIQ 5 retail sales increasing by 151% year-over-year [3] - Key models such as the Santa Fe and Elantra HEV saw significant sales growth, with increases of 45% and 89% respectively [3] Q3 Sales Highlights - Hyundai achieved record total sales of 239,069 units in Q3 2025, a 13% increase over Q3 2024 [4][6] - Retail sales for Q3 rose by 11% year-over-year to 209,520 units, setting new records for models including Elantra N, Palisade, IONIQ 5, and Santa Fe Family [4] Pricing and Incentives - Hyundai is reducing prices on the 2026 IONIQ 5 by up to $9,800 depending on trim, while maintaining $7,500 cash incentives for 2025 models [5][7] - These pricing strategies reflect Hyundai's commitment to affordability and its long-term EV strategy, including U.S. production initiatives [5] Model-Specific Sales Data - The IONIQ 5 recorded sales of 8,408 units in September 2025, a 152% increase from the previous year [9] - The Elantra saw sales of 13,808 units, up 23% year-over-year, while the Santa Fe achieved sales of 10,114 units, an increase of 28% [9] - The Kona and Nexo models experienced declines in sales, with the Kona down 21% and the Nexo down 50% [9]

Group 1 - Hyundai plans to introduce a midsize pickup truck to its U.S. lineup, aiming for a pre-2030 launch date [4] - The automaker aims to double its hybrid offerings to over 18 models by 2030, with hybrids for its Genesis luxury brand debuting next year [6] - Hyundai targets 80% of models sold in the U.S. to be assembled domestically as part of its 2030 product roadmap [1][2] Group 2 - The company has set a goal of achieving 5.5 million total global sales and 3.3 million electrified-vehicle sales by 2030 [2] - Hyundai will begin sales of extended-range electric vehicles (EREVs) in 2027, with a range exceeding 600 miles (960 km) [7] - The N performance brand will expand to more than seven models by 2030, including an N version of the Ioniq 6 BEV sedan [8]

Sales Performance - Hyundai Motor America reported total sales of 79,543 units in July 2025, marking a 15% increase compared to July 2024 and setting an all-time July record [1][3] - Retail sales rose 18% to 73,064 units compared to July 2024, with electrified vehicles representing 32% of the retail sales mix [2][3] - Electrified vehicle sales surged 50% compared to July 2024, indicating strong momentum in sustainable mobility [1][3] Model Performance - Significant sales increases were observed in several models: IONIQ 5 retail sales increased by 71%, Santa Fe family sales rose by 54%, and Palisade sales climbed by 59% [2][3] - The Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family all set total sales records in July [1][3] Year-to-Date Performance - Year-to-date total sales for 2025 reached 518,823 units, an 11% increase from 468,725 units in 2024 [4] - The year-to-date performance for specific models includes a 15% increase in Elantra sales and a 12% increase in IONIQ 5 sales [7] Corporate Recognition and Initiatives - Hyundai Motor Group was recognized by TIME magazine as an "Automotive Darkhorse" in the "100 Most Influential Companies of 2025" [6] - The company launched a new customer rewards program, Hyundai Rewards, aimed at enhancing customer experience [6]