Group 1 - Hyundai Motor America is recalling over 135,000 vehicles due to a potential short circuit risk during a crash, specifically affecting certain model year 2024-2025 Santa Fe vehicles [1] - The National Highway Traffic Safety Administration (NHTSA) indicated that the B+ positive terminal cover on the starter motor may not be installed correctly, which could lead to electrical shorts and increase the risk of damage or fire [1][2] - Dealers will inspect and reinstall the starter motor terminal cover at no cost, with notifications to vehicle owners starting in December [6] Group 2 - The Santa Fe is one of Hyundai's best-selling SUVs in the U.S., and the all-new 2024 model was unveiled at the Los Angeles Auto Show in November 2023, featuring new styling and updated technology [3] - Hyundai and its affiliate Kia have faced multiple recalls in recent years, with over 3 million vehicles recalled in 2023 alone due to fire risks associated with brake system issues [8][11]

Core Point - Hyundai Motor is recalling 135,386 Santa Fe vehicles in the U.S. due to fire risk from an improperly installed starter motor, which increases the risk of an electrical short during a crash [1] Group 1 - The recall affects a total of 135,386 Santa Fe vehicles in the U.S. [1] - The issue is related to an improperly installed starter motor [1] - The risk associated with the defect includes potential electrical shorts during a crash [1]

Core Insights - Hyundai Motor America reported total sales of 71,003 units in September 2025, marking a 14% increase compared to September 2024, achieving an all-time record for the month [1][6][7] - Electric vehicle (EV) sales surged by 153% year-over-year, reinforcing Hyundai's leadership in sustainable mobility [1][7] - The company introduced new pricing strategies for the IONIQ 5, including cash incentives and price reductions, to enhance vehicle accessibility [2][5] September Sales Performance - Retail sales rose by 7% to 57,435 units in September 2025, driven by strong performances in both electrified and core models [3] - Electrified vehicles constituted 38% of the retail sales mix, with IONIQ 5 retail sales increasing by 151% year-over-year [3] - Key models such as the Santa Fe and Elantra HEV saw significant sales growth, with increases of 45% and 89% respectively [3] Q3 Sales Highlights - Hyundai achieved record total sales of 239,069 units in Q3 2025, a 13% increase over Q3 2024 [4][6] - Retail sales for Q3 rose by 11% year-over-year to 209,520 units, setting new records for models including Elantra N, Palisade, IONIQ 5, and Santa Fe Family [4] Pricing and Incentives - Hyundai is reducing prices on the 2026 IONIQ 5 by up to $9,800 depending on trim, while maintaining $7,500 cash incentives for 2025 models [5][7] - These pricing strategies reflect Hyundai's commitment to affordability and its long-term EV strategy, including U.S. production initiatives [5] Model-Specific Sales Data - The IONIQ 5 recorded sales of 8,408 units in September 2025, a 152% increase from the previous year [9] - The Elantra saw sales of 13,808 units, up 23% year-over-year, while the Santa Fe achieved sales of 10,114 units, an increase of 28% [9] - The Kona and Nexo models experienced declines in sales, with the Kona down 21% and the Nexo down 50% [9]

Group 1 - Hyundai plans to introduce a midsize pickup truck to its U.S. lineup, aiming for a pre-2030 launch date [4] - The automaker aims to double its hybrid offerings to over 18 models by 2030, with hybrids for its Genesis luxury brand debuting next year [6] - Hyundai targets 80% of models sold in the U.S. to be assembled domestically as part of its 2030 product roadmap [1][2] Group 2 - The company has set a goal of achieving 5.5 million total global sales and 3.3 million electrified-vehicle sales by 2030 [2] - Hyundai will begin sales of extended-range electric vehicles (EREVs) in 2027, with a range exceeding 600 miles (960 km) [7] - The N performance brand will expand to more than seven models by 2030, including an N version of the Ioniq 6 BEV sedan [8]

Sales Performance - Hyundai Motor America reported total sales of 79,543 units in July 2025, marking a 15% increase compared to July 2024 and setting an all-time July record [1][3] - Retail sales rose 18% to 73,064 units compared to July 2024, with electrified vehicles representing 32% of the retail sales mix [2][3] - Electrified vehicle sales surged 50% compared to July 2024, indicating strong momentum in sustainable mobility [1][3] Model Performance - Significant sales increases were observed in several models: IONIQ 5 retail sales increased by 71%, Santa Fe family sales rose by 54%, and Palisade sales climbed by 59% [2][3] - The Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family all set total sales records in July [1][3] Year-to-Date Performance - Year-to-date total sales for 2025 reached 518,823 units, an 11% increase from 468,725 units in 2024 [4] - The year-to-date performance for specific models includes a 15% increase in Elantra sales and a 12% increase in IONIQ 5 sales [7] Corporate Recognition and Initiatives - Hyundai Motor Group was recognized by TIME magazine as an "Automotive Darkhorse" in the "100 Most Influential Companies of 2025" [6] - The company launched a new customer rewards program, Hyundai Rewards, aimed at enhancing customer experience [6]