Group 1 - IBM is recognized as one of the best IT stocks to invest in according to hedge funds, launching a new brand campaign titled "Let's create smarter business" to emphasize its focus on AI, hybrid cloud, and quantum technologies for enhancing business productivity and agility [1][3] - The multi-platform campaign, developed by IBM's Brand Marketing team and Ogilvy, aims to address the challenges faced by business leaders in implementing real-world AI solutions beyond experimental pilots, featuring new broadcast advertisements filmed by Adam Heshemi with a voiceover by Lewis Hamilton [2] - IBM has recently redesigned the Scuderia Ferrari mobile app using AI and data technologies to improve the digital fan experience, showcasing its integrated solutions and services across various segments including Software, Consulting, Infrastructure, and Financing [3]

Core Insights - The campaign "Let's create smarter business" emphasizes the challenges business leaders face in transitioning from AI pilots to real-world applications that deliver organizational value [1][4] - IBM's collaboration with Ogilvy aims to highlight the transformative potential of AI, hybrid cloud, and quantum technologies in enhancing business operations [2][4] Campaign Details - The campaign includes three new broadcast ads featuring Lewis Hamilton, showcasing IBM's partnership with Scuderia Ferrari HP and the redesigned mobile app that integrates data and AI for an improved fan experience [3][4] - The campaign is a strategic evolution of the previous "Let's create" initiative launched in 2022, reintroducing iconic IBM branding elements and set to run through 2025 across various media platforms [4] Company Overview - IBM is a leading provider of hybrid cloud and AI solutions, serving clients in over 175 countries and focusing on data insights, business process optimization, and cost reduction [5] - The company supports critical infrastructure sectors such as financial services, telecommunications, and healthcare with its hybrid cloud platform and consulting services [5]

Core Insights - IBM and Scuderia Ferrari HP have launched a reimagined mobile app aimed at enhancing the experience for the global fanbase of nearly 400 million Tifosi [1][2] - The app features AI-powered functionalities, including Race Centre, Italian language support, race summaries, and fan polls, designed to provide a more immersive experience [2][5] - Continuous updates and new features will be rolled out throughout 2025 to deepen fan engagement and connection with the Scuderia Ferrari HP team [3][5] Company and Industry Developments - The app incorporates IBM's watsonx technology to deliver personalized and interactive experiences for fans year-round [3][4] - New features include AI-generated race summaries, post-race insights, historical data comparisons, fan messaging capabilities, and interactive polls [6][7] - The collaboration between IBM and Ferrari emphasizes a shared commitment to innovation and excellence, aiming to create a digital experience that reflects the Ferrari brand [4][7]