倍轻松介绍，面对消费场景多元化趋势，倍轻松通过模式创新与跨界合作开拓新增长空间。2025年，公 司推出"轻松一刻"健康管理品牌，构建"自研科技产品+人工按摩+艾灸理疗"的复合型业务模式，以速效 按摩服务与产品销售转化相结合的方式培育新增长点。截至2025年10月30日，该品牌已在深圳、广州、 西安、重庆、成都等城市落地15家门店，成效初显。 在跨界合作领域，倍轻松把握新能源汽车产业机遇，聚焦车载健康场景布局，与比亚迪（002594）、奇 瑞集团等头部车企达成战略合作。依托个人健康领域的技术积累，系统性地拓展至移动出行空间，为自 身开辟出一条坚实而富有潜力的增长渠道。 倍轻松还积极响应社会老龄化趋势，前瞻布局银发经济赛道。公司已有13款产品入选深圳市民政局2024 年智能居家适老化改造消费提升专项活动产品清单。公司表示，未来将进一步深化适老化产品研发与创 新，打造更贴合老年人使用习惯的智能健康产品，为业绩增长注入新动能。 此外，通过与阿里云、百度等科技企业合作，倍轻松See5k系列、数字人交互等技术成果已实现落地， 有助于提升用户体验与按摩精准度。据了解，公司目前正与更多行业头部企业展开深度合作，持续引入 前沿 ...

Core Viewpoint - The company, Beiliang (688793.SH), anticipates a net profit attributable to shareholders of between -105 million to -84 million yuan for the fiscal year 2025, primarily due to strategic adjustments and upgrades in response to industry changes [1] Group 1: Industry Transition and Company Strategy - The smart massage device industry is undergoing a critical transition towards high-quality development, with intensified competition and evolving consumer demands focusing on efficacy and experience [1] - Beiliang's recent performance fluctuations reflect the objective realities of this industry transition, as the company actively adapts to both industry and operational changes [1] - The company is committed to its core strategy of "Traditional Chinese Medicine × Technology," focusing on technological research and development, global expansion, and innovative business models to enhance quality and efficiency [1] Group 2: AI Integration and Product Development - Beiliang is integrating AI as a core direction in product development, combining traditional wellness wisdom with modern technology [2] - The upgraded Chinese constitution identification model, along with AI analysis modules for tongue and pulse, will enable real-time constitution reports based on data from smart wearable devices [2] - Collaborations with tech giants like Alibaba Cloud and Baidu have led to the successful implementation of technologies that enhance user experience and massage precision [2] Group 3: Global Expansion and Brand Development - The company is advancing its globalization strategy by building a comprehensive sales network that integrates online and offline channels, focusing on Southeast Asia and the Middle East [3] - Plans for 2026 include opening 10-20 new offline stores in Southeast Asia, expanding successful models from Thailand to Indonesia and Vietnam [3] - Participation in international exhibitions, such as CES, showcases new products like the AIR3 smart massager and See7R eye massager, enhancing brand visibility and global market penetration [3] Group 4: Innovative Business Models and Growth Opportunities - Beiliang is launching the "Easy Moment" health management brand in 2025, combining self-developed technology products with manual massage and moxibustion therapy to create a hybrid business model [4] - Strategic partnerships with leading automotive companies like BYD and Chery are being formed to explore health solutions in the automotive sector, opening new growth channels [4] - The company is also addressing the aging population by developing products tailored for elderly users, with 13 products already included in a government initiative for smart home upgrades [4] Group 5: Long-term Development and Market Positioning - Through the integration of "Traditional Chinese Medicine × Technology" and diverse business models, Beiliang is continuously expanding its growth boundaries and strengthening its brand presence in both domestic and international markets [5]

Core Viewpoint - The company emphasizes AI intelligence as a core direction for product development and has collaborated with major firms like Alibaba Cloud and Baidu to achieve intelligent outcomes [1] Group 1 - The company has integrated AI technology into its product development strategy [1] - Previous collaborations with Alibaba Cloud and Baidu have resulted in projects such as the See5k series and digital human initiatives [1]