Core Insights - Ninebot, a Chinese company, has emerged as a leader in the global smart short-distance transportation and home robotics sectors, overcoming various challenges to become a favored brand in Europe and the U.S. [1] Company Overview - Ninebot was founded in 2012 and has grown from a startup to a leading enterprise in smart short-distance transportation and home robotics over 13 years [1] - The company reported a revenue of 11.7 billion yuan in the first half of 2025, a 76% year-on-year increase, with overseas revenue reaching 4.42 billion yuan, up 58%, accounting for 38% of total revenue [1] Historical Challenges - The company initially struggled with the commercial viability of bomb disposal and demining robots, selling only a few hundred units and facing significant financial losses [2] - The founders faced internal disputes and market rejection of new products, highlighting the difficulties of navigating compliance and geopolitical challenges as a Chinese enterprise [1][2] Market Adaptation - The turning point came when the founders identified the potential of consumer short-distance transportation products, leading to the development of the balance scooter after extensive market research [4] - A strategic partnership with Xiaomi allowed Ninebot to launch a balance scooter priced at 1,999 yuan, resulting in sales of 600,000 units in the following year, marking a shift from a technology-driven to a market-driven approach [5] Product Development and Innovation - Despite initial success with balance scooters, the company faced setbacks with its personal service robot, Loomo, which failed to meet sales expectations [6] - The company pivoted to focus on compliant electric two-wheelers in China and E-bikes and electric scooters in overseas markets, leading to significant growth [7] Market Expansion - By September 2025, Ninebot announced that its smart two-wheeled electric vehicles had surpassed 9 million units in cumulative shipments in China [7] - The company has established a strong presence in Europe and North America, collaborating with local governments and shared mobility companies [7] User-Centric Approach - The company emphasizes the importance of understanding user needs, even those that users may not yet recognize, to drive innovation and differentiate its products [9] - Ninebot aims to achieve global leadership in four key sectors—electric vehicles, scooters, E-bikes, and robotic lawn mowers—by 2030 [9] Global Strategy - The company recognizes the challenges of the current global economic environment but believes in the resilience of Chinese enterprises, leveraging local advantages to compete globally [10] - Ninebot advocates for a shift from mere exportation to a more integrated approach that emphasizes compliance and local value chain collaboration [10]