文/陈昊星 全球智能短交通领域的"隐藏大佬"，竟是这家中国公司！ 从排爆机器人遇冷，到蹲守沙滩数平衡车摸清大众需求实现翻盘；从花费亿元经费研发的机器人项 目"折戟"，到转头用"视觉+卫星定位"技术精准攻克欧美草坪痛点。 中新社国是直通车"民企破浪记"本期解锁九号公司：看这家企业如何打破壁垒，让"中国智造"成为欧美 家庭的心头好！ 九号公司成立于2012年，13年间从一家初创企业成长为全球智能短交通和家庭机器人领域的领军企业。 公司2025年上半年业绩报告显示，上半年公司营收突破117亿元，同比增长76%；其中境外收入44.2亿 元，同比增长58%，占总营收比重达38%；归属于上市公司股东的净利润达12.42亿元，同比增长 108.45%，净利润已超去年全年。 九号公司的成长之路并非一帆风顺。九号公司联合创始人兼CEO王野接受中新社国是直通车专访时坦 言："没少折腾"。九号的故事本质上就是一部不断自我颠覆的创业史：一路走来，创始团队间偶有的争 执、新产品落地后的市场冷遇、作为中国企业不得不卷入欧美合规和地缘博弈的两难抉择……九号的成 长是中国民营企业在成长中不断适应、不断突破的缩影。 手握技术却寻不到"用武之地 ...

Core Viewpoint - The article discusses the rise of Ninebot as a prominent player in the electric scooter market, highlighting its unique features, brand appeal, and the challenges it faces in a competitive landscape. Group 1: Brand and Market Position - Ninebot electric scooters have become a status symbol among urban youth, with features like NFC card unlocking and smart driving capabilities that differentiate them from traditional scooters [4][9][11] - The brand has established a strong presence in the high-end segment of the electric scooter market, with sales of over 600,000 units priced above 4,000 yuan in 2024, significantly outpacing competitors like Yadea [18][23] - Ninebot's pricing strategy positions it as a premium brand, with models priced around 5,000 yuan, which is approximately 20% higher than average electric scooters [19][22] Group 2: Financial Performance - Ninebot's sales surged to 2.59 million units in 2024, generating revenue of 7.211 billion yuan, marking a significant increase from the previous year [23] - In the first half of 2025, Ninebot continued its growth trajectory with revenue reaching 6.823 billion yuan, a year-on-year increase of 101.6% [23][36] - The company's stock price has increased over 200% from its low point, with a market capitalization of approximately 47.933 billion yuan, surpassing industry leader Yadea [36] Group 3: Technological Innovation - Ninebot has integrated advanced technologies into its electric scooters, such as keyless unlocking, GPS anti-theft, and ABS, positioning itself as a tech-driven company [34] - The company has shifted its focus to the electric scooter market after initial challenges with balance scooters, recognizing the opportunity for innovation in a crowded field [31][34] - The introduction of new national standards for electric bicycles poses both challenges and opportunities for Ninebot, as it must adapt to regulatory changes while maintaining its competitive edge [40][42] Group 4: Competitive Landscape - Traditional brands like Yadea and Aima are beginning to catch up in terms of smart features, which could erode Ninebot's differentiation in the market [42] - The electric scooter market is expected to see limited growth, with total sales projected to reach 52 million units in 2025, indicating a potential saturation point [40] - Ninebot's reliance on its electric scooter business raises concerns about its long-term sustainability in a rapidly evolving market [37][43]

常州推出"看球游城赢大奖"，大奖是理想新能源汽车、小牛电动车、九号平衡车等本地智造"土特 产"。网友惊呼"壕出天际"，背后是这座城市的产业实力。常州聚焦"1028"产业体系建设成果斐然，新 能源产业成为最具显示度的标签。去年，全市新能源整车产量近80万辆，占江苏省的比重近60%。 时光闪回上世纪80年代，金狮自行车、红梅照相机、幸福牌彩电、东风拖拉机都曾是全国响当当的 时尚单品……当年常州16个"工业一条龙"，曾掀起全国中小城市学常州的热潮。 9月13日，"苏超"第十一轮，常州队vs宿迁队。这是常州队最后一次主场比赛，虽已止步八强，但 常州仍是万众瞩目的"流量担当"。 在发展的竞技场，常州这座城市从不缺席，一着不让。同一天，2025国际新能源博览会正式启幕。 在这产业主场，常州动能充沛，剑指冠军。 新能源博览会首次与"苏超"联赛深度融合，"双IP"联名破圈，让更多人领略一座城市的"常也非 常"。 产业破圈，"土特产"折射城市荣光 7月20日，"苏超"第七轮，常州队主场迎战徐州队。理想汽车董事长兼CEO李想手执烤串，与东哈 烧烤店老板娘张敬宇在场外同框喊话。一句"常州容得下烧烤，容得下理想，容得下千千万万普通人 ...

Core Viewpoint - The new national standard for electric bicycles, effective from September 1, 2023, imposes strict regulations on speed, weight, battery capacity, and overall dimensions, leading to a significant reshaping of the industry and creating both opportunities and challenges for various brands, particularly for Ninebot [6][10][20]. Summary by Sections Changes in Regulations - The new standard (GB 17761-2024) restricts the maximum design speed of electric bicycles to 25 km/h, with immediate disconnection of power for exceeding this limit [12][15]. - Additional regulations include strict limits on battery capacity, power, and vehicle weight, as well as requirements for smart connectivity features to meet safety standards [15]. Market Dynamics - Brands that previously relied on "over-standard" vehicles for growth will face significant adjustments, with the potential for a market reshuffle favoring those who can quickly adapt [10][20]. - Ninebot has seen a surge in demand for older models during the three-month transition period before the new regulations take full effect [12][16]. Financial Performance - Ninebot reported a total revenue of 11.742 billion yuan in the first half of 2023, a year-on-year increase of 76.14%, with net profit rising by 108.45% to 1.242 billion yuan [16]. - The electric two-wheeler segment generated 6.823 billion yuan, accounting for 58.1% of total revenue, with sales exceeding 2.3925 million units in the same period [16]. Challenges Ahead - Ninebot faces challenges in market penetration, particularly in lower-tier cities where its distribution network is less extensive compared to leading brands like Yadea [16]. - The new regulations may hinder Ninebot's competitive edge, especially regarding product modifications that have historically attracted customers [17][20]. Shareholder Actions - The company's actual controllers recently sold shares worth over 788 million yuan, raising concerns about the sustainability of its business model amid record financial performance [22][23]. - Previous investors have also reduced their stakes significantly, indicating potential doubts about the company's future prospects [23]. Consumer Sentiment - Customer complaints regarding after-sales service, warranty issues, and product quality have been rising, with over 4,000 complaints recorded [19]. - The new regulations will require Ninebot to balance personalized services with data privacy and security, adding another layer of complexity to its operations [19].

Group 1: New National Standard Impact - The new national standard for electric bicycles, effective from September 1, 2024, imposes strict limits on speed, weight, battery capacity, and overall dimensions, aiming to ensure safety and reduce the "motorization" of bicycles [1][4][7] - The standard represents a significant shift for the industry, with brands that previously relied on "over-standard" vehicles facing major adjustments, leading to a potential reshuffle in market competition [3][4] - Many consumers are purchasing older models before the new regulations take full effect, indicating a rush to acquire vehicles that may soon be phased out [4][7] Group 2: Company Performance and Challenges - Ninebot's revenue for the first half of 2025 reached 11.742 billion yuan, a 76.14% increase year-on-year, with net profit rising by 108.45% to 1.242 billion yuan, driven by strong sales of electric two-wheelers [9][11] - Despite strong performance, Ninebot faces challenges such as limited distribution channels, particularly in lower-tier cities, which hampers its market penetration compared to leading brands like Yadea [9][10] - The company has received over 4,000 complaints related to after-sales service and product quality, highlighting ongoing issues that could affect customer satisfaction and brand reputation [12][13] Group 3: Market Position and Strategic Concerns - Ninebot has established itself as a leader in the high-end electric bicycle market, but the new regulations may diminish its competitive edge by enforcing stricter compliance and reducing the appeal of high-performance models [9][10][13] - The company has seen a significant reduction in shareholding by its core management, raising concerns about the sustainability of its business model and market trust, especially given its reliance on the electric two-wheeler segment [16][17] - The introduction of the new standard may lead to increased production costs, with uncertainty about whether these costs will be passed on to consumers or absorbed by dealers [1][16]

Core Viewpoint - The article highlights the entrepreneurial journey of Ninebot, founded by Gao Lufeng and Wang Ye, showcasing its evolution from a small startup in a basement to a major player in the smart mobility sector with a market value of 46 billion yuan, emphasizing innovation and strategic acquisitions as key drivers of success [4][5]. Group 1: Company Background - Ninebot was established in 2012, focusing on the development of smart balance vehicles, and has since expanded its product line to include electric scooters and robots [11][12]. - The founders, both graduates from Beihang University, leveraged their technical expertise and business acumen to create a company that has become a leader in the short-distance travel market [4][5][24]. Group 2: Key Milestones - In 2015, Ninebot made headlines by acquiring Segway, a pioneer in the balance vehicle market, which significantly enhanced its patent portfolio and market reach [13][14]. - Following the acquisition, Ninebot optimized production processes, reducing manufacturing costs by 60% and increasing product accessibility, leading to a market share exceeding 90% in certain European countries by 2016 [14][15]. Group 3: Market Strategy and Growth - Ninebot's entry into the electric two-wheeler market in 2019 was initially met with skepticism, but the company identified opportunities for innovation and differentiation, leading to significant sales growth [18][19]. - By 2025, Ninebot's electric two-wheeler sales exceeded 6.82 billion yuan, accounting for 58% of total revenue, with a year-on-year growth rate of 101.6% [20][21]. Group 4: Future Aspirations - Despite the rapid growth in the electric vehicle segment, the founders maintain a long-term vision centered on robotics, aiming to develop advanced service robots and expand into new markets [22][23]. - Ninebot has diversified its product lines to include seven categories, with a revenue of 11.742 billion yuan in the first half of 2025, indicating a strong market presence and ongoing innovation [25].

Core Insights - Xiaomi's recent product launches, including the SUV YU7 and MIX Flip2, have generated significant market interest, leading to an 8% increase in its stock price, reaching a historical high [2] - Ninebot, primarily known for its electric scooters, has returned to a high growth trajectory, reporting a revenue of 5.1 billion yuan in Q1 2025, a 99.52% year-on-year increase, and a net profit of 456 million yuan [4] - The relationship between Xiaomi and Ninebot has evolved, with Xiaomi's founder Lei Jun initially investing heavily in Ninebot, but the latter has since sought independence from Xiaomi's ecosystem [5][21] Group 1: Xiaomi's Influence on Ninebot - Lei Jun's investment and support were crucial for Ninebot's early growth, enabling it to acquire Segway and become a leader in the balance scooter market [13][16] - Xiaomi's distribution channels significantly contributed to Ninebot's sales, with over 50% of its revenue coming from Xiaomi's channels between 2017 and 2019 [17] - The transition to independence from Xiaomi has been marked by a reduction in Xiaomi's stake, which has fallen below 5%, indicating a completed "de-Xiaomi" process [21] Group 2: Market Position and Challenges - Ninebot has capitalized on the trend of smart electric vehicles, launching intelligent electric scooters that emphasize features like instant start and sensor unlocking, which have differentiated it from traditional brands [25][28] - Despite its growth, Ninebot faces challenges in the declining domestic electric vehicle market, with a projected 9% decrease in sales from 2023 to 2024 [35] - The company has increased its sales expenses significantly, from 1.71 billion yuan in Q1 2022 to 4.18 billion yuan in Q1 2023, to maintain its competitive edge [37] Group 3: International Expansion and Future Strategies - Ninebot's international sales account for approximately 40% of its total revenue, positioning it favorably compared to competitors like Yadea and Niu [42] - The company is targeting Southeast Asia for expansion, recognizing the potential for electric scooters in a market dominated by fuel-powered motorcycles [45] - Ninebot is implementing a localized strategy by forming regional teams to better coordinate its global operations [45]