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从几经折戟到扬帆出海,这家“没少折腾”的科技公司做对了什么?
Zhong Guo Xin Wen Wang· 2025-10-16 12:48
文/陈昊星 全球智能短交通领域的"隐藏大佬",竟是这家中国公司! 从排爆机器人遇冷,到蹲守沙滩数平衡车摸清大众需求实现翻盘;从花费亿元经费研发的机器人项 目"折戟",到转头用"视觉+卫星定位"技术精准攻克欧美草坪痛点。 中新社国是直通车"民企破浪记"本期解锁九号公司:看这家企业如何打破壁垒,让"中国智造"成为欧美 家庭的心头好! 九号公司成立于2012年,13年间从一家初创企业成长为全球智能短交通和家庭机器人领域的领军企业。 公司2025年上半年业绩报告显示,上半年公司营收突破117亿元,同比增长76%;其中境外收入44.2亿 元,同比增长58%,占总营收比重达38%;归属于上市公司股东的净利润达12.42亿元,同比增长 108.45%,净利润已超去年全年。 九号公司的成长之路并非一帆风顺。九号公司联合创始人兼CEO王野接受中新社国是直通车专访时坦 言:"没少折腾"。九号的故事本质上就是一部不断自我颠覆的创业史:一路走来,创始团队间偶有的争 执、新产品落地后的市场冷遇、作为中国企业不得不卷入欧美合规和地缘博弈的两难抉择……九号的成 长是中国民营企业在成长中不断适应、不断突破的缩影。 手握技术却寻不到"用武之地 ...
净利逆势增长108%,九号公司的智能化叙事已确立
Core Insights - The core viewpoint of the article highlights how Ninebot has established itself in the global short-distance transportation and service robot sector through technological innovation, achieving significant growth in revenue and profit in the first half of 2025 [1][2]. Financial Performance - Ninebot reported a revenue of 11.742 billion yuan, a year-on-year increase of 76.14%, and a net profit attributable to shareholders of 1.242 billion yuan, up 108.45% year-on-year, marking it as a "strong half-year report" [1]. - The electric two-wheeler segment became the core growth engine, generating 6.823 billion yuan in revenue, a 101.7% increase year-on-year, accounting for 58% of total revenue [4]. - The company’s gross margin improved by 1.5 percentage points to 30.39%, and net cash flow from operating activities increased by 46.94% to 3.653 billion yuan [5]. Market Position and Strategy - Ninebot's strategic focus on globalization and smart technology has positioned it favorably in a challenging market, where traditional electric two-wheeler companies are struggling [3][6]. - The acquisition of Segway in 2015 was a pivotal move that provided Ninebot with essential technology, a global sales network, and brand enhancement, which has paid off over the years [7][9]. - As of June 2025, Ninebot has shipped over 14 million electric scooters globally, with its third-generation smart scooters becoming bestsellers in markets like Germany [10]. Technological Innovation - Ninebot has emphasized software and smart technology in its electric two-wheeler offerings, continuously upgrading its smart systems to enhance user experience and safety [10][11]. - The upcoming launch of the Nimble OS, a smart ecosystem for short-distance transportation, represents a significant step towards ecological intelligence, integrating cloud, edge, and end capabilities [14]. Future Outlook - Ninebot is evolving from a hardware manufacturer to a provider of smart mobility solutions, with multiple securities firms maintaining "buy" or "hold" ratings based on its performance and growth prospects [16]. - The company’s strategic foresight and commitment to user experience are expected to unlock greater market opportunities as it transitions from product innovation to system innovation [17].