2025年11月11日，由中国东方航空与复旦大学联合主办、环球网提供媒体支持的"从上海到世界：中外 视角共探全球城市文化赋能新路径"活动成功举行。活动汇聚了亚非欧拉四大洲的智慧与声音，来自中 国、新加坡、印度尼西亚、喀麦隆、德国、塞尔维亚、巴西等国约20位学界专家、业界领袖与媒体代 表，通过专题研讨与沉浸式文化参访，共同探索全球城市文化发展的创新路径与实践方案。 来源：环球网 会上，复旦大学党委常委、宣传部部长方明和中国东航新闻发言人、品牌管理部总经理刘晓东、环球网 总经理单成彪出席大会并致辞。整场大会围绕"跨界视角"和"多国视角"展开，与会嘉宾聚焦上海样本探 讨"城市文化赋能"的多元路径，共同为如何让上海故事更好地融入全球叙事建言献策。 跨界赋能：上海融入世界文明交流的发展机遇、理论与实践 在主旨演讲环节，学界、业界代表分别从"国际关系与国际传播""航空+文旅""世界中国学"和"科技考 古"等角度，提出对城市文化赋能的前沿思考。 多国共话：上海作为实践样本的产业解读、传播观察与美学叙事 复旦大学国际关系与公共事务学院教授张骥指出，全球城市和企业需要在中国参与全球秩序的构建中重 新定位自身角色和发展空间。一方 ...

Core Points - The Shanghai University Student Tourism Festival, themed "YOUNG ISLAND, Energizing Youth," opened on the evening of the 28th at Fuxing Island Shipyard Park, featuring performances from various university singers and bands, including international students [1][2] - The festival has evolved into an important cultural tourism IP focusing on youth, integrating with major events like the Shanghai Urban Space Art Season and Shanghai International Light and Shadow Festival to enhance cultural and economic development [2] - The launch of the "Yangpu Pass" aims to optimize the inbound travel experience and improve payment convenience for tourists, serving as an invitation for global visitors to explore Yangpu [3] Group 1 - The Shanghai University Student Tourism Festival showcases diverse performances from over ten universities, highlighting the energy and creativity of the "Z generation" [1] - The festival emphasizes collaboration among universities and the integration of various cultural and tourism elements to enhance the overall experience [2] - The "Yangpu Pass" is an upgraded version of the "Shanghai Pass," designed to streamline travel and consumption experiences for inbound tourists [2][3] Group 2 - The festival features a rap show titled "Yangpu, Not Just YOUNG," which showcases the unique cultural tourism resources of the Yangpu district [2] - The "Yangpu Pass" addresses challenges faced by inbound tourists, such as mobile payment difficulties, by providing a seamless experience across transportation, cultural venues, and shopping [2][3] - The event serves as a platform to celebrate the upcoming National Day with performances that express patriotism and cultural pride [1]