Group 1 - Eastern Airlines launched the "Shanghai-Copenhagen" route on July 17, 2025, with flight MU707 carrying 234 passengers from Shanghai Pudong International Airport to Copenhagen [1][2] - The new route celebrates the 75th anniversary of diplomatic relations between China and Denmark, enhancing communication and cooperation between the two countries [2] - The route will operate flights MU707/MU708 three times a week initially, increasing to four times a week from September 24, 2025 [2] Group 2 - Eastern Airlines partnered with Shanghai Jiushi Group to provide passengers on the return flight MU708 with a "Shanghai Pass" card, enhancing the travel experience for international visitors [3] - The "Shanghai Pass" card offers various payment functions for public transport, tourist attractions, and retail locations in Shanghai, promoting the city's cultural and tourism integration [3]

Core Points - The "Shanghai Summer" International Consumption Season was launched on July 4, 2025, featuring over 300 summer activities from July to October, co-hosted by various Shanghai government departments [1] - China Eastern Airlines (CEA) is the global strategic partner for the event, showcasing its offerings during the launch ceremony [1] Group 1: Promotions and Offers - CEA has prepared over 1 million discounted tickets, 100,000 Shanghai Pass cards, and 100,000 free half-day transit tours for domestic and international tourists during the "Shanghai Summer" season [4] - The Shanghai Pass card, a collaboration between CEA and other organizations, is available for overseas sales for the first time, providing various discounts on transportation, tourism, shopping, and dining without the need for real-name authentication [4] Group 2: Strategic Initiatives - CEA aims to enhance its network accessibility and serve as a cultural bridge, launching a direct flight from Shanghai to Almaty on the same day as the event's kickoff [5] - The airline is collaborating with popular cultural brands to enrich the travel experience, exemplified by the launch of the "Dimoo 50th Anniversary of China-Thailand Diplomatic Relations" themed aircraft [5] - CEA plans to leverage the national 240-hour visa-free transit policy to attract global travelers to China, further deepening cross-industry collaborations [5]

Core Viewpoint - China Eastern Airlines has officially launched a direct flight route from Shanghai to Almaty, Kazakhstan, enhancing connectivity and promoting cultural and economic exchanges between the two cities [1][6]. Group 1: Flight Details - The inaugural flight MU6041 took off from Shanghai Pudong International Airport on July 4, 2025, carrying 164 passengers [1]. - The round-trip flight numbers are MU6041/MU6042, operating every Monday, Wednesday, and Friday [6]. - The outbound flight departs Shanghai at 16:05 Beijing time and arrives in Almaty at 19:35 local time, while the return flight leaves Almaty at 20:50 local time and arrives in Shanghai at 06:05 the next day [6]. Group 2: Cultural and Economic Significance - The launch of this route is expected to enhance the travel experience for passengers, as evidenced by the distribution of the "Shanghai Pass" card, which offers various payment functionalities in Shanghai [6]. - China is Kazakhstan's largest trading partner, and the economic ties between the two countries are growing stronger [6]. - Almaty, as Kazakhstan's largest city, serves as a key economic, financial, cultural, educational, and transportation hub, boasting rich tourism resources [6]. - The cities of Shanghai and Almaty have officially established a friendship city relationship during the second China-Central Asia Summit held from June 16 to 18, 2025 [6].