以下文章来源于硬氪 ，作者黄楠 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 切割精细化需求， 寻找巨头之外的非对称战场。 文 ｜ 黄楠 编辑 ｜ 袁 斯来 来源｜ 硬氪（ID：south_36kr） 封面来源 ｜ 企业供图 80后创业者Loong是个喜欢户外运动的人。但这并不妨碍他卖2万一台的室内健身器械，每个月营收几百万元。 如今市面上的传统运动器械，比如跑步机、健身车、瑜伽垫、哑铃等，无论核心功能还是使用体验，都没什么颠覆性创新。跑步机依然是单调的履带转 动，健身车也只是在踩踏方式上做些微调。 传统运动健康器械市场波澜不惊，年增长率常年维持在个位数。根据ResearchAndMarkets报告，2020-2027年全球健身器材市场的年均复合增长率仅为 5.3%。 在当前家庭场景中，年轻人下班后"躺平"刷手机成为普遍状态，除移动端内容消费外，由电视、投影仪等设备提供另一项主要娱乐活动。 经调研后他们看到，市场上大部分内容产品还是聚焦于屏幕交互，模式单一化，活动类型的严重匮乏。 团队开始思考：除了休息和娱乐，能否为居家生活提供一种新的可能？ 他们发现，在运动健康领域，穿戴设备早已是一片红海，但大 ...

Core Insights - The article discusses the emergence of AEKE, a company founded in 2021, focusing on the high-end smart fitness equipment market, which has shown significant growth potential despite being relatively small in scale [1][10] - AEKE's Smart Home Gym K1 has successfully raised over 15 million RMB in crowdfunding within a month, indicating strong market interest and demand for innovative fitness solutions [10] - The global digital fitness market is projected to exceed $80 billion by 2025, with the U.S. expected to capture 40%-50% of the market share, highlighting the lucrative opportunities for companies like AEKE [4] Company Overview - AEKE targets the high-end market with its Smart Home Gym K1, priced at approximately 32,99 USD (around 23,000 RMB), and aims to differentiate itself in a competitive landscape [10][11] - The company emphasizes a user-friendly design that requires no installation, addressing common pain points associated with traditional fitness equipment [16][18] - AEKE's AI personal training system provides personalized fitness plans and real-time feedback, enhancing user engagement and retention [19][20] Market Dynamics - The traditional fitness equipment market has seen slow growth, with a compound annual growth rate (CAGR) of only 5.3% from 2020 to 2027, indicating a need for innovation and differentiation [2] - The rise of home fitness trends has increased demand for home exercise equipment, particularly among younger consumers seeking personalized and intelligent solutions [4][6] - AEKE's strategy to focus on a niche market with high growth potential allows it to capitalize on opportunities that larger competitors have yet to fully explore [25] Product Features - The Smart Home Gym K1 is designed to simulate various gym equipment while being compact, occupying only 0.3 square meters of space, making it suitable for home use [18][14] - The product incorporates advanced technology, including a 4K touchscreen and AI-driven feedback mechanisms, to enhance the user experience [14][22] - AEKE's courses are tailored to different regional markets, with specific content designed for both the Asia-Pacific and Western markets, ensuring relevance and appeal [22][25] Future Outlook - AEKE plans to accelerate its international expansion, targeting the U.S. market first, with a goal to achieve overseas revenue of 100 million RMB by 2025 [25] - The company aims to maintain a zero-operations model, minimizing the need for additional personnel in user engagement and content promotion [24] - By leveraging AI technology for rapid localization of content, AEKE can efficiently adapt to new markets while controlling costs [25]