Toronto, Ontario--(Newsfile Corp. - July 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its existing multi-unit franchisee in Alberta has completed its 10 unit agreement and has now signed an amendment to increase their commitment to 15 units for Heal Wellness. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ...

Toronto, Ontario--(Newsfile Corp. - July 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the opening of its 27th Heal Wellness, located in Calgary's vibrant Kensington neighborhood, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). The Grand opening will be located at 201-10th Street North West, th ...

Core Viewpoint - Happy Belly Food Group Inc. is expanding its presence in Canada with the opening of its 26th Heal Wellness location, indicating strong growth and a strategic focus on scaling emerging food brands [1][3]. Company Expansion - The new Heal Wellness location is situated in Aurora, Ontario, and will officially open on July 5, 2025 [1]. - The company has experienced significant growth, with more locations under construction and scheduled to open throughout 2025 [3][4]. - Happy Belly has secured 195 units under development agreements across Canada, positioning itself for continued expansion as Heal aims to become a national smoothie bowl brand [4][6]. Franchise Development - Happy Belly has a robust franchise pipeline with 606 retail locations under contract, which includes projects in various stages of development [6]. - The company emphasizes careful selection of partners and prime real estate to maintain growth momentum through 2026 [6]. Product Offering - Heal Wellness focuses on providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [7].

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement for the province of Manitoba, adding 15 new locations for its Heal Wellness brand, which specializes in smoothie bowls and quick-serve restaurant offerings [1][3] - With this agreement, Heal Wellness is now represented in all 10 provinces of Canada, totaling 195 contractually committed locations nationwide [1][3] - The company anticipates significant organic growth due to its emerging brand portfolio, which now includes 606 units under development agreements across Canada [3][4] Company Strategy - The expansion into Manitoba is seen as a strategic move, leveraging the province's urban vibrancy and community spirit to enhance the Heal Wellness brand's presence [4][5] - The company aims to capitalize on the growing demand for fresh, innovative dining options in Manitoba, particularly in Winnipeg, which has a dynamic food scene [4][5] - Happy Belly's overarching strategy focuses on the development and growth of emerging brands within the food sector, with expectations that new locations will contribute positively to overall revenue and profitability [5] Brand Overview - Heal Wellness is dedicated to providing quick, fresh wellness foods that cater to busy lifestyles, offering a diverse range of smoothie bowls and smoothies made from high-quality superfood ingredients [5] - The brand positions itself as Canada's first true national smoothie bowl brand, emphasizing its first-mover advantage in the market [4]

Toronto, Ontario--(Newsfile Corp. - June 24, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that our multi-unit franchisee David Lamph has secured his 4th Heal location in Toronto. This new location is located in Cadillac Fairview's Ice Condos at 16 York Street in Toronto. This will mark the second brand within our portfolio to become operational in this high foot-tr ...

Happy Belly Food Group Sets Single Day Record with Four Restaurant Openings Including iQ Food Co., Heal Wellness & Rosie's Burgers at Shops at Don Mills as well as Heal Wellness in the City of BoltonJune 20, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc.Toronto, Ontario--(Newsfile Corp. - June 20, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce a ...

Core Viewpoint - Happy Belly Food Group Inc. has signed an area development agreement to open 40 franchised restaurants of Heal Wellness in Quebec, marking a significant expansion for both the company and the brand [1][3]. Company Expansion - Heal Wellness is rapidly establishing a national presence, now operating in its 9th province across Canada, with a total of 180 contractually committed units across Canada and the U.S. [3] - The expansion into Quebec is seen as a significant opportunity due to the lack of a clear category leader in the province, allowing Happy Belly to leverage its first mover advantage [3]. Strategic Partnerships - Happy Belly is partnering with a Quebec-based area developer team that has over 22 years of experience in launching and supporting both corporate and franchised operations, which is expected to enhance Heal's success in the province [3]. Growth Strategy - The company has 591 retail franchise locations contractually committed, covering various stages of planning, construction, and operation, indicating a steady expansion pipeline into 2025 and 2026 [4]. - Happy Belly's asset-light franchise model is central to its growth strategy, allowing for disciplined organic expansion while maximizing asset value [4]. Brand Overview - Heal Wellness focuses on providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies, crafted with real fruit and superfood ingredients [5].

Core Viewpoint - Happy Belly Food Group Inc. has made significant progress in expanding its franchise operations, particularly with the Heal Wellness brand, by securing a prime real estate location in Charlottetown, PEI, and signing multiple franchise agreements across Canada [1][3][5]. Company Developments - The company has signed a franchisee for the province of Prince Edward Island and secured a location in Charlottetown, with plans to open in late Q3 2025 [1][3]. - The franchisee is an experienced operator who currently owns Lettuce Love Café and HEAL Wellness in Hamilton [1]. - Happy Belly has announced an area development agreement for Heal in Atlantic Canada and is ready to begin construction for the new location [3]. Growth Strategy - Happy Belly aims to accelerate growth through organic development and targeted acquisitions, with a focus on expanding the Heal Wellness brand as a national smoothie bowl brand [5]. - The company currently has 551 retail franchise locations contractually committed across its portfolio, which includes locations in planning, under construction, or already in operation [5]. - The company is actively working to grow its pipeline into 2025 and 2026 by aligning with the right partners and securing high-quality real estate [5].

Core Insights - Happy Belly Food Group Inc. has opened its 23rd Heal Wellness location in Kingston, Ontario, marking significant expansion in the quick serve restaurant sector focused on health-conscious offerings [1][3] - The company has experienced substantial growth, with 56 restaurants now operating across corporate and franchise locations, and plans for further expansion throughout 2025 [3][5] - The new location is strategically positioned near Queen's University, targeting a demographic that prioritizes health and convenience, which is expected to drive foot traffic and sales [6][7] Company Expansion - The opening in Kingston represents the 13th Heal location in Ontario, with additional sites under construction and planned for the future [3] - Happy Belly has secured 130 units under development agreements across Canada, indicating a robust pipeline for continued growth [3][5] - The company aims to maintain momentum through both internal launches and targeted mergers and acquisitions, with 531 retail locations under contract [5] Market Positioning - Heal Wellness focuses on providing quick, fresh wellness foods, catering to a health-conscious consumer base, particularly in university towns like Kingston [6][7] - The company emphasizes the use of high-quality superfood ingredients in its menu, appealing to consumers seeking nutritious meal options [7] - The strategic location of the new restaurant is expected to capitalize on the vibrant community of students and professionals, enhancing brand visibility and customer engagement [6]

Core Viewpoint - Happy Belly Food Group Inc. has signed its second franchise agreement in Atlantic Canada, specifically in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][6]. Company Expansion - The new franchise agreement in Halifax is Heal Wellness's 52nd franchise agreement and represents the fifth operating province for the brand and the sixth province overall for Happy Belly [1]. - The company is currently developing multiple units in Alberta, British Columbia, and Ontario, with a total of 130 units secured under development agreements [3][4]. - The area developer, David Wilson, has been instrumental in the early stages of the Atlantic Canada expansion, leveraging local connections to yield results [3]. Growth Strategy - Happy Belly's disciplined approach to both organic and inorganic growth has been a driving force behind its success, focusing on delivering quality products, collaborating with great people, and establishing sustainable processes [4]. - The company is actively sourcing real estate in Atlantic Canada for new franchisees, with Blueberry Commercial Real Estate leading the location search [3][4]. Product Offering - Heal Wellness specializes in fresh smoothie bowls, acai bowls, and smoothies, catering to a busy and active lifestyle with a focus on superfood ingredients [7][8].