Toronto, Ontario--(Newsfile Corp. - October 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the signing of a franchise agreement for the city of Barrie, Ontario. This is the second franchise agreement Heal Wellness has signed this week. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.Hap ...

Toronto, Ontario--(Newsfile Corp. - October 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of a franchise agreement and secured real estate for Cochrane, Alberta -a key market within the Company's national expansion strategy. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.Hap ...

Happy Belly Food Group Enters into Definitive Agreement in Respect of Call Option to Purchase Remaining 50% of Heal WellnessOctober 02, 2025 8:30 AM EDT | Source: Happy Belly Food Group Inc.Toronto, Ontario--(Newsfile Corp. - October 2, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that it has entered into a definitive share purchase agreement effective as of Octobe ...

Core Insights - Happy Belly Food Group Inc. has announced the signing of a real-estate location for its brand Heal Wellness in Montreal, Quebec, with a targeted opening in Q1 2026 [1][3] - Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, marking a significant step in its coast-to-coast expansion [1][4] Company Expansion - The new location in Quebec is part of Heal Wellness's strategy to establish a footprint in a key growth market, supported by multiple franchise partners in the region [3][4] - Happy Belly currently has 626 contractually committed retail franchise locations across all its emerging brands, with plans to expand this pipeline significantly in the latter half of 2025 and into 2026 [6] Brand Vision - Heal Wellness aims to become North America's leading smoothie bowl chain, focusing on strong unit economics and scalability [4] - The company has 27 locations already operating and 168 more in development, indicating a robust growth trajectory [4]

Core Insights - Happy Belly Food Group Inc. has announced a franchise agreement for Heal Wellness in midtown Toronto, marking a significant step in expanding its brand presence in the quick-service restaurant sector focused on wellness foods [1][3][10] Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [10] - The company currently has 626 contractually committed retail franchise locations across its portfolio, which includes brands in various stages of development [5] Heal Wellness Brand - Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, aiming to establish itself as North America's leading smoothie bowl chain [3][7] - The brand emphasizes the use of superfood ingredients in its offerings, catering to health-conscious consumers [7] Growth Strategy - The company plans to drive organic growth and expand its franchise pipeline significantly in the latter half of 2025 and into 2026 [5][3] - Heal Wellness has 27 locations currently operating and 168 more in development, indicating a robust growth trajectory [3]

Core Insights - Happy Belly Food Group Inc. has announced a franchise agreement for its Heal Wellness brand in the Collingwood area of Ontario, focusing on fresh smoothie bowls and smoothies [1][3] - The company aims for organic growth and to become the leading smoothie bowl chain in North America, with 27 Heal locations currently open and 168 more in the development pipeline [3][5] - Happy Belly has a total of 626 contractually committed retail franchise locations across its portfolio, with plans to significantly expand this pipeline in the latter half of 2025 and 2026 [5][10] Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada [10] - Heal Wellness specializes in providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [7]

Core Insights - Happy Belly Food Group's Heal Wellness has secured a new franchise location in South Surrey, British Columbia, marking the fourth location under a 10-unit agreement with an experienced multi-unit operator [1][3][4] - The new location is set to open in early 2026 and will focus on health-forward food concepts, particularly smoothie bowls and smoothies, catering to a lifestyle-oriented community [3][4] - The company currently has 626 contractually committed retail franchise locations across its portfolio, with plans to expand significantly in 2025 and 2026 [7] Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada [11] - Heal Wellness specializes in quick-service restaurant offerings, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [9] - The company emphasizes the importance of strong partnerships with franchise operators to enhance its national footprint and accelerate growth [6][8]

Core Viewpoint - Happy Belly Food Group Inc. has secured its first location for the Heal Wellness brand on Vancouver Island, marking a significant step in its expansion strategy under a multi-unit franchise agreement for five stores [1][3][4]. Company Expansion - The first Heal Wellness location will be at University Heights Shopping Centre, with construction set to begin in Q1 2026 [1]. - The company currently has 616 retail locations under contract, indicating a robust franchise pipeline and disciplined growth objectives through 2026 [6]. Market Fit - Vancouver Island's demographics align well with Heal Wellness's offerings, which focus on clean, healthy, and convenient food options [4]. - The region's health-conscious population and active outdoor lifestyle create a prime market for Heal Wellness's smoothie and açaí bowl products [4]. Brand Vision - The company aims to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada, leveraging its franchise support system and strong operator partnerships [4][6].

Core Insights - Happy Belly Food Group Inc. has signed its first franchise agreement for Heal Wellness in Quebec, marking a significant step in the brand's national expansion [1][3] - The agreement is part of a broader 40-unit area development plan for Quebec, highlighting the company's strategy to scale emerging food brands across Canada [1][4] - Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, catering to the growing demand for wellness-focused food options [1][9] Company Expansion - The signing of the franchise agreement signifies Heal Wellness's entry into its ninth province, demonstrating Happy Belly's capability to grow and strengthen its brands nationally [3][4] - The company has a robust franchise pipeline with 616 retail locations under contract, indicating strong momentum in its expansion efforts [6] Market Opportunity - There is a significant market opportunity in Quebec due to the absence of a clear category leader, allowing Happy Belly to capitalize on its first mover advantage [4] - The demand for Heal Wellness's offerings, such as clean smoothies and açaí bowls, is rising, which is expected to drive brand growth in the new market [4][6] Strategic Partnerships - Happy Belly has partnered with experienced Quebec-based area developers to support the rollout of Heal Wellness and Yolks Breakfast brands, enhancing its operational capabilities in the province [4][6] - The expertise of the partners, who have over 22 years of experience in launching and supporting both corporate and franchised operations, is crucial for ensuring Heal's success in Quebec [4]

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement for a new Heal Wellness location in Calgary's Britannia neighborhood, marking the 7th location in Calgary and the 10th in Alberta, as part of a 15-unit expansion plan across the province [1][3][4] - The new location is expected to open in Q4 of this year, alongside several other stores currently under construction, indicating strong growth momentum for Heal Wellness and the broader Happy Belly portfolio [3][4] - Heal Wellness is positioned as Canada's first national smoothie bowl brand, with increasing brand awareness and loyalty across new markets, supported by a robust franchise system [4][8] Company Expansion - The company has secured 195 units for Heal Wellness under development agreements across Alberta, Ontario, and Prince Edward Island, setting the stage for continued expansion [8] - Happy Belly's portfolio includes 616 retail locations under contract, with a focus on disciplined growth through strategic partnerships and prime real estate selection [9] - The company emphasizes a blend of organic expansion and strategic acquisitions to drive measurable results and reinforce brand scalability [4][9] Market Positioning - The new Britannia location is strategically chosen for its mix of residential and commercial areas, ensuring a steady flow of customers seeking healthy dining options [5] - The community's health-conscious demographic aligns well with Heal Wellness's menu offerings, which include smoothie bowls and superfood ingredients [5][10] - The company's asset-light approach and strong franchise engagement are seen as key factors in unlocking value for stakeholders and signaling long-term growth potential [4][9]