Core Viewpoint - The article discusses the rise of "human feed" products like "Ruo Fan," which simplify eating to a quick process, reflecting a shift in societal attitudes towards food and eating habits, driven by efficiency and time-saving needs [2][8][72]. Group 1: Market Trends - "Ruo Fan" has sold 24,000 units on Douyin, indicating strong market demand for quick and efficient meal solutions [2]. - The sales of "Ruo Fan" increased from 17 million in 2017 to nearly 50 million in 2018, showing rapid growth in its user base beyond just tech workers [62]. - The meal replacement market is expanding, with the meal delivery industry growing from 301.3 billion to 1.6357 trillion by 2024, reflecting a compound annual growth rate of 27.3% [62]. Group 2: Consumer Behavior - Consumers are increasingly opting for convenience over taste, as evidenced by the popularity of pre-packaged meals and "human feed," which prioritize efficiency [50][72]. - The trend of simplifying meals has led to a decline in the enjoyment and ritual of eating, with many people treating meals as mere sustenance rather than a pleasurable experience [50][72]. - The article notes that over 60% of consumers express dissatisfaction with the taste of pre-packaged meals, yet they continue to purchase them for convenience [35]. Group 3: Historical Context - The concept of meal replacements is not new; it traces back to 2012 with the introduction of "Soylent" by a Silicon Valley programmer, which aimed to provide a quick and nutritious alternative to traditional meals [22][25]. - The industrialization of food production has historically led to a decline in the quality and enjoyment of meals, as seen in the UK during the 19th century [67]. - The article draws parallels between the current trend of "human feed" and past societal shifts where convenience and efficiency overshadowed culinary enjoyment [72].