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Ford CEO on Earnings, EV Offerings, Tariffs
Bloomberg Television· 2025-07-30 21:07
Ford Pro Business Performance - Ford Pro 是公司最大的优势,不仅仅是车辆,还包括软件和零部件业务[2] - Ford Pro 业务同比增长 20 亿美元,环比增长超过 30 亿美元[3] - Ford Pro 的利润率达到两位数,拥有近 80 万月度软件订阅用户[5] - Ford Pro 业务的利润中,非车辆业务占比接近 20%[6] Tariff Impact and Mitigation - 关税对增长的影响约为 30 亿美元,但公司能够抵消约三分之一[1] - 公司通过定价和供应商等方式来弥补关税带来的损失[1] - 美国汽车制造商面临着高达 50% 的钢铁和铝关税,以及高达 80% 的中国零部件关税[15] - 关税导致每辆车成本劣势约为 5000 美元至 1 万美元[17] EV and Hybrid Strategy - 公司将扩大混合动力产品线,尤其是在卡车混合动力方面[7] - 公司正在开发续航 100 英里的纯电动和总续航 700 英里的增程式电动汽车[8] - 公司将推出价格非常低廉的电动汽车,主要用于城市通勤和商业用途[9][10] - 公司新的经济型电池将在美国密歇根州的工厂生产[11] - 由于需求低于预期,公司已经调整了电动汽车的生产计划,专注于经济型和商用车型[12] Supply Chain - 电池供应链已经对市场变化做出了反应[12] - 公司正在寻求重新利用未使用的电池资产[12] Government Relations - 公司每天、每周、每月、每年都与政府部门进行对话,尤其是在关税政策方面[21] - 公司希望特朗普政府能够理解美国汽车制造商的困境,并在双边贸易协定中采取正确的措施[23][24] - 50% 的整车关税不足以支持在美国建立新工厂,需要 30%-40% 的关税才能实现[26]
Is Ford Pro Unit Doing the Heavy Lifting for the Company's Growth?
ZACKS· 2025-06-13 16:06
Core Insights - Ford Motor Company operates three business segments: Ford Pro, Model e, and Ford Blue, with Ford Pro being the only segment showing competitive strength [1][7] - Ford Pro achieved $1.3 billion in EBIT, while Ford Blue's EBIT fell to $96 million from $901 million year-over-year, and Model e continued to incur losses [1][7] Segment Performance - Ford Pro serves commercial customers, including small businesses and government agencies, with popular products like F-150 and Transit Van, and offers fleet management and financing services [2] - The segment holds a 40% market share in North America and aims to maintain EBIT margins in the mid-teens, with 675,000 paid software subscriptions contributing to revenue growth [3] - Ford Pro's sustainable and capital-efficient methods have set a benchmark for the company's other segments, which are now looking to replicate its success [4] Market Comparison - Ford's stock has decreased by approximately 2% over the past year, contrasting with the auto industry's growth of 22.9%, while General Motors and Tesla saw gains of 7.7% and 83.3%, respectively [5] - In terms of valuation, Ford trades at a forward price-to-sales ratio of 0.26, below the industry average, while General Motors and Tesla trade at 0.28 and 9.48, respectively [8]
Ford (F) Conference Transcript
2025-06-11 13:00
Summary of Ford Conference Call - June 11, 2025 Company Overview - **Company**: Ford Motor Company (F) - **Event**: DB Global Auto Conference - **Date**: June 11, 2025 Key Points Industry and Market Position - Ford is positioned as a relative beneficiary amidst significant shifts in U.S. policy affecting the auto industry [9] - Over 80% of vehicles sold in the U.S. are manufactured domestically, providing Ford with a competitive advantage [10][11] - Ford's strategy is a continuation of its commitment to U.S. manufacturing, allowing for flexibility in market competition [12] Growth and Market Share - Ford aims to grow market share profitably, emphasizing the importance of balancing growth with profitability [15] - The "From America, For America" campaign was launched to provide employee pricing to customers, enhancing Ford's market presence [17] - Ford achieved a 14.7% market share in the U.S., a 1.9 percentage point increase year-over-year, with strong performance in its truck portfolio [18][19] - The Bronco family sold around 30,000 units, and the Expedition saw a 45% increase in sales [20] Ford Pro Business - Ford Pro is focused on growing its connected vehicle services and software offerings, which are essential for maintaining competitive advantages [22] - The Pro business has the widest vehicle lineup in the commercial sector, enhancing its market leadership [23] - Ford aims for 20% of profits in Pro to come from parts and services, diversifying revenue streams [26] Cost Management and Warranty Improvements - Ford has made significant progress in reducing costs, with a reported $1 billion year-over-year improvement [31] - The company is focusing on systemic changes to improve warranty costs and overall operational efficiency [28][33] - Mobile service initiatives have resulted in over 1.5 million services performed, enhancing customer satisfaction [27] Tariff Impact and Pricing Strategy - Ford anticipates a $2.5 billion headwind from tariffs but plans to offset this with cost actions [37] - The company is actively analyzing market conditions to adjust pricing strategies effectively [40] - Ford is balancing production, pricing, and competitiveness to ensure profitability [41] Electric Vehicle (EV) Strategy - Ford has been the second-largest automaker in EV sales in the U.S. over the past three years, with the Mach-E and Lightning leading the charge [48] - The company is launching new EV models in Europe, including the Capri and Explorer, which are expected to be more profitable than existing models [49][51] - Ford is focusing on educating customers about the best powertrain options for their needs, including gas, hybrid, and electric vehicles [52] European Market Dynamics - Ford Pro's commercial business in Europe has grown year-over-year, despite a softening overall market [56] - The company is adapting to regulatory compliance and pricing pressures in Europe, with a focus on maintaining a balanced pricing strategy [95][98] China Market Role - Ford views China as an export hub and is leveraging its joint ventures to enhance profitability and market presence [64][66] - The company is learning from the rapid integration of AI and customer experience innovations in the Chinese market [68] Autonomy and Advanced Driver Assistance Systems (ADAS) - Ford is developing its Level 2 and Level 3 autonomy solutions in-house, with a focus on customer trust and integration into commercial applications [74][76] - The company is evaluating partnerships to enhance its autonomy technology and customer value [80][82] Formula 1 Involvement - Ford's entry into Formula 1 is seen as a strategic move to enhance technological know-how and brand exposure [86][90] - The partnership with Red Bull aims to leverage racing technology for improvements in mainstream vehicles [88][89] Additional Insights - Ford is committed to addressing cost challenges while enhancing its product offerings and customer service [62] - The company is focused on long-term sustainability and profitability through strategic capital allocation and market adaptability [51][52]
Ford Motor(F) - 2025 FY - Earnings Call Transcript
2025-05-28 21:30
Financial Data and Key Metrics Changes - The company is focusing on cost and quality as top priorities, which are essential for strategic positioning and success in the upcoming years [7][12] - The margins in the Pro business are targeted to be in the mid-teens, with software and services growing at a rate of 20% [14][16] Business Line Data and Key Metrics Changes - Ford Pro has a 40% market share in North America, and the software services associated with it have margins exceeding 50% [12][14] - The company has over 675,000 paid subscriptions for software services, indicating a growing revenue stream [14][54] Market Data and Key Metrics Changes - The company is adjusting its investment priorities based on market changes and consumer feedback, focusing on areas with the highest return potential [23][24] - The competitive landscape is evolving, with the company recognizing the need to compete against fast-developing Chinese manufacturers [43][44] Company Strategy and Development Direction - The company is committed to electrification but is adjusting its approach to focus on smaller, more affordable EVs to attract a broader customer base [19][33] - Partnerships and alliances are seen as a way to enhance capital efficiency and speed to market, rather than pure consolidation [81][82] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the flattening of the EV adoption curve and is adjusting investment levels accordingly, while still maintaining a commitment to EV development [31][32] - The company aims to achieve best-in-class cost and quality, with a focus on higher growth and margins in the next three to five years [105] Other Important Information - The company is leveraging its competitive advantage as a domestic manufacturer, employing more workers and building more vehicles in the U.S. [26][27] - The company is exploring opportunities to minimize tariff impacts by onshoring parts and ensuring compliance with USMCA [28][29] Q&A Session Summary Question: What are the key elements of the original Ford Plus plan that remain in place? - The focus on cost and quality remains unchanged, while the approach to segmentation has been adjusted based on market conditions [11] Question: How does the company view the current tariff environment? - The company sees opportunities to leverage its U.S. footprint to mitigate tariff impacts and is actively working on strategies to reduce exposure [26][27] Question: How has the company adjusted its investment priorities? - The company is now taking a top-down approach to capital allocation, focusing on areas with the best return potential [23][24] Question: What is the outlook for electrification? - The company believes electrification is inevitable but acknowledges that the pace of adoption may take longer than initially expected [31][34] Question: How does the company plan to compete with Chinese manufacturers? - The company recognizes the competitive threat from Chinese manufacturers and is focusing on speed of development and cost structure to maintain competitiveness [43][44] Question: What does success look like for Ford in three to five years? - Success is defined as achieving best-in-class cost and quality, with significant growth in software services and a more durable business model [105]