Want to ask first about how you're offsetting these tariffs. I was on a call with Cherrie House, your CFO earlier, she said. The hit to growth would be about $3 billion this year from tariffs, but you're able to recover about a third of that.How are you doing that. Is it through pricing. Are you able to get it out of suppliers. What are you doing to get that back.It's all of it. But the biggest strength for us is Ford Pro our commercial business. And it's not just vehicles, it's also software on our parts b ...

Core Insights - Ford Motor Company operates three business segments: Ford Pro, Model e, and Ford Blue, with Ford Pro being the only segment showing competitive strength [1][7] - Ford Pro achieved $1.3 billion in EBIT, while Ford Blue's EBIT fell to $96 million from $901 million year-over-year, and Model e continued to incur losses [1][7] Segment Performance - Ford Pro serves commercial customers, including small businesses and government agencies, with popular products like F-150 and Transit Van, and offers fleet management and financing services [2] - The segment holds a 40% market share in North America and aims to maintain EBIT margins in the mid-teens, with 675,000 paid software subscriptions contributing to revenue growth [3] - Ford Pro's sustainable and capital-efficient methods have set a benchmark for the company's other segments, which are now looking to replicate its success [4] Market Comparison - Ford's stock has decreased by approximately 2% over the past year, contrasting with the auto industry's growth of 22.9%, while General Motors and Tesla saw gains of 7.7% and 83.3%, respectively [5] - In terms of valuation, Ford trades at a forward price-to-sales ratio of 0.26, below the industry average, while General Motors and Tesla trade at 0.28 and 9.48, respectively [8]

Summary of Ford Conference Call - June 11, 2025 Company Overview - **Company**: Ford Motor Company (F) - **Event**: DB Global Auto Conference - **Date**: June 11, 2025 Key Points Industry and Market Position - Ford is positioned as a relative beneficiary amidst significant shifts in U.S. policy affecting the auto industry [9] - Over 80% of vehicles sold in the U.S. are manufactured domestically, providing Ford with a competitive advantage [10][11] - Ford's strategy is a continuation of its commitment to U.S. manufacturing, allowing for flexibility in market competition [12] Growth and Market Share - Ford aims to grow market share profitably, emphasizing the importance of balancing growth with profitability [15] - The "From America, For America" campaign was launched to provide employee pricing to customers, enhancing Ford's market presence [17] - Ford achieved a 14.7% market share in the U.S., a 1.9 percentage point increase year-over-year, with strong performance in its truck portfolio [18][19] - The Bronco family sold around 30,000 units, and the Expedition saw a 45% increase in sales [20] Ford Pro Business - Ford Pro is focused on growing its connected vehicle services and software offerings, which are essential for maintaining competitive advantages [22] - The Pro business has the widest vehicle lineup in the commercial sector, enhancing its market leadership [23] - Ford aims for 20% of profits in Pro to come from parts and services, diversifying revenue streams [26] Cost Management and Warranty Improvements - Ford has made significant progress in reducing costs, with a reported $1 billion year-over-year improvement [31] - The company is focusing on systemic changes to improve warranty costs and overall operational efficiency [28][33] - Mobile service initiatives have resulted in over 1.5 million services performed, enhancing customer satisfaction [27] Tariff Impact and Pricing Strategy - Ford anticipates a $2.5 billion headwind from tariffs but plans to offset this with cost actions [37] - The company is actively analyzing market conditions to adjust pricing strategies effectively [40] - Ford is balancing production, pricing, and competitiveness to ensure profitability [41] Electric Vehicle (EV) Strategy - Ford has been the second-largest automaker in EV sales in the U.S. over the past three years, with the Mach-E and Lightning leading the charge [48] - The company is launching new EV models in Europe, including the Capri and Explorer, which are expected to be more profitable than existing models [49][51] - Ford is focusing on educating customers about the best powertrain options for their needs, including gas, hybrid, and electric vehicles [52] European Market Dynamics - Ford Pro's commercial business in Europe has grown year-over-year, despite a softening overall market [56] - The company is adapting to regulatory compliance and pricing pressures in Europe, with a focus on maintaining a balanced pricing strategy [95][98] China Market Role - Ford views China as an export hub and is leveraging its joint ventures to enhance profitability and market presence [64][66] - The company is learning from the rapid integration of AI and customer experience innovations in the Chinese market [68] Autonomy and Advanced Driver Assistance Systems (ADAS) - Ford is developing its Level 2 and Level 3 autonomy solutions in-house, with a focus on customer trust and integration into commercial applications [74][76] - The company is evaluating partnerships to enhance its autonomy technology and customer value [80][82] Formula 1 Involvement - Ford's entry into Formula 1 is seen as a strategic move to enhance technological know-how and brand exposure [86][90] - The partnership with Red Bull aims to leverage racing technology for improvements in mainstream vehicles [88][89] Additional Insights - Ford is committed to addressing cost challenges while enhancing its product offerings and customer service [62] - The company is focused on long-term sustainability and profitability through strategic capital allocation and market adaptability [51][52]

Financial Data and Key Metrics Changes - The company is focusing on cost and quality as top priorities, which are essential for strategic positioning and success in the upcoming years [7][12] - The margins in the Pro business are targeted to be in the mid-teens, with software and services growing at a rate of 20% [14][16] Business Line Data and Key Metrics Changes - Ford Pro has a 40% market share in North America, and the software services associated with it have margins exceeding 50% [12][14] - The company has over 675,000 paid subscriptions for software services, indicating a growing revenue stream [14][54] Market Data and Key Metrics Changes - The company is adjusting its investment priorities based on market changes and consumer feedback, focusing on areas with the highest return potential [23][24] - The competitive landscape is evolving, with the company recognizing the need to compete against fast-developing Chinese manufacturers [43][44] Company Strategy and Development Direction - The company is committed to electrification but is adjusting its approach to focus on smaller, more affordable EVs to attract a broader customer base [19][33] - Partnerships and alliances are seen as a way to enhance capital efficiency and speed to market, rather than pure consolidation [81][82] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the flattening of the EV adoption curve and is adjusting investment levels accordingly, while still maintaining a commitment to EV development [31][32] - The company aims to achieve best-in-class cost and quality, with a focus on higher growth and margins in the next three to five years [105] Other Important Information - The company is leveraging its competitive advantage as a domestic manufacturer, employing more workers and building more vehicles in the U.S. [26][27] - The company is exploring opportunities to minimize tariff impacts by onshoring parts and ensuring compliance with USMCA [28][29] Q&A Session Summary Question: What are the key elements of the original Ford Plus plan that remain in place? - The focus on cost and quality remains unchanged, while the approach to segmentation has been adjusted based on market conditions [11] Question: How does the company view the current tariff environment? - The company sees opportunities to leverage its U.S. footprint to mitigate tariff impacts and is actively working on strategies to reduce exposure [26][27] Question: How has the company adjusted its investment priorities? - The company is now taking a top-down approach to capital allocation, focusing on areas with the best return potential [23][24] Question: What is the outlook for electrification? - The company believes electrification is inevitable but acknowledges that the pace of adoption may take longer than initially expected [31][34] Question: How does the company plan to compete with Chinese manufacturers? - The company recognizes the competitive threat from Chinese manufacturers and is focusing on speed of development and cost structure to maintain competitiveness [43][44] Question: What does success look like for Ford in three to five years? - Success is defined as achieving best-in-class cost and quality, with significant growth in software services and a more durable business model [105]