Core Insights - The forum "2025 China Enterprises Going Global Summit" focuses on providing solutions for Chinese companies facing challenges in globalization, emphasizing sustainable and ecological pathways for international expansion [1] - TCL's Vice President, Wei Xue, presented a speech outlining TCL's three-tiered approach to globalization: product globalization, capability globalization, and brand globalization [1][4] Group 1: Product Globalization - TCL has achieved product globalization since its international expansion began in 1999, establishing 46 R&D centers and 38 manufacturing bases across over 160 countries, with overseas revenue growing from 73.46 billion to 147 billion yuan in the past five years, averaging a 19% annual growth [5] - TCL's television sales rank second globally, only behind Samsung, showcasing its competitive position in the market [5] Group 2: Capability Globalization - The second leap involves embedding capabilities into local markets, with TCL focusing on localized product offerings and technological strengths to establish a foothold in the European and North American markets [5][6] - In Poland, TCL has built a smart manufacturing base with an annual capacity exceeding 5 million units and established a European R&D center focused on AI and basic sciences, creating approximately 800-1000 local jobs annually [5] Group 3: Brand Globalization - Wei Xue emphasized that globalization is about resonance rather than homogenization, with TCL promoting its brand through initiatives like TCLYoung, TCLforHer, and TCLGreen, which address universal themes and foster trust across cultures [8][9] - The "TCLforHer" initiative aims to empower women, with a steady increase in female representation in TCL's executive team over the past five years, benefiting 2,487 women through various support programs [9] - TCL's commitment to environmental sustainability is evident through the "TCLGreen" initiative, which integrates green development principles into all aspects of production and operations [9] Group 4: Strategic Partnerships and Future Outlook - TCL has become a global partner of the Olympics, joining a select group of brands, and is collaborating with the Olympic Museum to provide advanced display technologies [9] - The company has established a new path for globalization, transitioning from mere presence to deep-rooted integration in international markets, highlighting the resilience of Chinese enterprises in the current global landscape [11]