这也是2026年CES最明显的变化之一：AI不再作为单独的概念区存在，而是渗透在几乎所有消费电子品类里。 作为显示领域的代表之一，此次TCL是CES上最大的中国参展商。其相关负责人向南都湾财社记者介绍，此次展示的内容包括"AI+屏显"的深度融合。在其 展区，屏幕已成为AI连接数字世界与物理现实的关键载体。无论是搭载超级量子点技术的旗舰电视X11L，还是全球首款印刷OLED车载屏，都在解决同一 个问题：当AI无处不在，需要一个高质量、低延迟的视觉交互界面来承载信息流。 此外，作为连接数字世界与物理现实的唯一载体，AR眼镜关注度持续走高。据Counterpoint Research数据显示，2025年第三季度，TCL旗下雷鸟创新全球市 场份额达到24%。此次首展的TCL雷鸟X3 Pro Project eSIM，集成了eSIM通信模块与4G协议支持，可实现包括拨打和接听电话、多模态AI对话、AI实时翻 译、在线流媒体音乐等多项功能，是首款具备独立通信能力的消费级AR智能眼镜。 CES 2026正在进行时。现场一个有趣的细节——来自深圳的科技企业影石Insta360免费向观众提供大号黄色手提袋的，在人山人海的现场刮 ...

Core Viewpoint - TCL showcases its innovative achievements at CES 2026, emphasizing its commitment to the "screen universe" and "AI life" through its participation in the event, marking its 33rd attendance and maintaining its status as the largest Chinese brand exhibitor [1] Group 1: Product Innovation - TCL's display products are positioned as key interactive carriers in the AI era, with a focus on creating a comprehensive "screen universe" ecosystem through various applications from smart homes to intelligent cockpits [3] - The TCL X11L SQD-Mini LED TV, making its North American debut, features advanced technologies that enhance color accuracy, brightness, and overall design, positioning it as a leader in Mini LED technology [3] - The world's first printed OLED vehicle screen by TCL, designed for high-end smart cockpit interactions, boasts over 90% material utilization, representing a significant upgrade in display quality at a lower cost [5] Group 2: AI Integration - TCL is actively integrating AI into its products, focusing on health and comfort, with innovations like the TCL X3 Pro Project eSIM AR glasses, which offer independent communication capabilities and various AI functions [7] - The company anticipates a 29.6% year-on-year increase in global air conditioner sales, projecting over 20 million units sold in 2024, highlighting its commitment to enhancing user experience through AI applications [7] Group 3: R&D Investment - TCL has invested over 60 billion yuan in R&D from 2019 to 2024, with a total of 119,352 patents filed as of November last year, underscoring its dedication to technological advancement [9] Group 4: Global Expansion - TCL's global journey, initiated in 1999, is now in its 27th year, with a focus on strengthening its global presence and innovation capabilities, particularly in North America, where it ranks second in TV shipments [10] - The company aims to deepen its engagement in high-tech industries and advance upstream in the supply chain, while continuing to invest in R&D and exploring cutting-edge technologies [10]