THE MONSTERS家族LABUBU
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半年吸粉1300万,复购率超50%!泡泡玛特狂赚138亿,创始人放话:年入300亿很轻松
Sou Hu Cai Jing· 2025-08-21 10:58
Group 1 - The core viewpoint of the articles highlights that Pop Mart has achieved remarkable financial success, with a total revenue of 138.76 billion and a net profit of 45.74 billion in the first half of the year, marking increases of 204% and nearly 400% respectively compared to the previous year [1][2] - The core IP artists generated 122.29 billion in revenue in the first half, more than tripling from 36.88 billion in the same period last year, showcasing the company's strong market performance [1] - The MONSTERS family, particularly the LABUBU IP, has become one of the hottest IPs, contributing significantly to the revenue with the MONSTERS series alone bringing in 48.14 billion, a staggering growth of 668% year-on-year [1] Group 2 - Membership data indicates a rapid growth, with domestic members reaching 59.12 million by June 2025, an increase of 13.04 million in just six months, averaging 80,000 new members daily [2] - Over 90% of the sales revenue is attributed to members, with a repurchase rate exceeding 50%, demonstrating strong customer loyalty and engagement [2] - Despite controversies surrounding the perceived value of the products, Pop Mart's market capitalization has surpassed 400 billion, emphasizing that profitability is the primary focus [2]