Core Insights - The article emphasizes that AI is transforming the product innovation landscape, enabling brands to create and validate new products more efficiently and cost-effectively, leading to a higher likelihood of consumer acceptance [1][21]. Group 1: AI's Role in Product Development - AI accelerates the process of identifying consumer needs, generating creative ideas, and validating products, allowing brands to test new products at lower costs and higher frequencies [1][3]. - The TMIC (Tmall New Product Innovation Center) utilizes insights from 900 million consumers to enhance trend analysis and product development, significantly reducing the time required for market research from months to minutes [4][8]. - Over 8,000 brands have adopted TMIC's AI tools, resulting in an average increase of three times in new product development efficiency [4]. Group 2: Enhancing Consumer Experience - AI not only speeds up product creation but also improves consumer understanding of new products, making it easier for them to determine suitability and value [5][7]. - The introduction of AI-driven flagship stores, such as The Ordinary's, has led to significant consumer engagement, with over 1.1 billion visits and sales exceeding 10 million during promotional events [5]. - Brands like TOM FORD have successfully utilized AI to tailor communication strategies based on consumer preferences, resulting in the launch of highly successful products [5][9]. Group 3: Market Strategy and Execution - Tmall's strategy focuses on precise targeting and resource allocation for new product launches, moving from broad marketing to targeted campaigns [14][16]. - The collaboration with brands like Quark and Adidas demonstrates the effectiveness of AI in aligning product features with consumer interests, leading to substantial sales growth [16][20]. - Tmall aims to support over 16 million new product launches by 2025, with a projected 35% increase in the number of products achieving over one million in sales [17]. Group 4: Continuous Improvement and Feedback Loop - The integration of AI into the entire product lifecycle allows for a continuous feedback loop, enhancing product iterations based on consumer data and market trends [20][21]. - Tmall's approach transforms the platform into a critical entry point for technology brands, facilitating a deeper understanding of consumer needs and industry dynamics [20]. - The article concludes that AI is making the process of product innovation faster, clearer, and more replicable, establishing a sustainable growth engine for brands [21].