Core Insights - Dongfeng Nissan's pure electric model N7 is set to achieve a milestone by delivering over 10,000 units by the end of August, entering the "10,000 club" [1][3] - The N7 has shown consistent market performance since its launch, with sales increasing from 6,189 units in June to 6,455 units in July, and continuing to rise in August [3] Product Features and Market Strategy - The N7 is designed as a "super comfortable mid-to-high-end electric sedan" tailored for mainstream Chinese family users, featuring five major technologies including AI zero-pressure cloud blanket seats and advanced driving assistance systems [3] - The competitive pricing of the N7, positioned below 150,000 yuan, has garnered widespread recognition, with the model offering features typically found in vehicles priced around 200,000 yuan [3] Marketing and Consumer Engagement - Dongfeng Nissan hosted a romantic launch event for the N7 at the 2025 Chengdu International Auto Show, coinciding with the Qixi Festival, showcasing 40,000 roses to create a floral atmosphere [5] - The company introduced a new limited interior design called "Rose Mocha," inspired by insights into user preferences, particularly appealing to the younger demographic and female drivers [5] Product Customization and Promotions - Customers purchasing the Pro and Max versions of the N7 can opt for the "Rose Mocha" interior at no additional cost, valued at 7,000 yuan, with similar options available for existing customers who have locked in orders [6] - The AI zero-pressure cloud blanket seat, popular among consumers, continues to be offered for free as part of the promotional strategy [6]

Core Insights - Dongfeng Nissan launched the N7's new limited interior color "Rose Mocha" at the Chengdu Auto Show, along with several new purchasing policies [1][13] - The N7 has achieved significant sales milestones, with monthly deliveries expected to exceed 10,000 units by the end of August, making it the first joint venture electric vehicle to reach this milestone [3][17] Group 1: Product Launch and Features - The N7 is designed as a "super comfortable mid-to-high-end electric sedan" tailored for mainstream Chinese families, featuring advanced technologies such as AI zero-pressure cloud blanket seats and a comprehensive driving assistance system [5][17] - The new "Rose Mocha" interior color was developed in response to user preferences, aiming to enhance the driving experience and reflect a tasteful lifestyle [6][8] Group 2: Market Performance - Since its launch, the N7 has consistently ranked as the top-selling joint venture electric sedan, with retail sales of 6,189 units in June and 6,455 units in July [3][17] - The N7's production capacity has doubled, leading to a continuous increase in delivery volumes over the past four weeks [3] Group 3: User Engagement and Marketing - The introduction of the "Rose Mocha" interior involved collaboration with actress Mao Xiaotong, who contributed to the design and promotion, appealing to both male and female consumers [8][12] - The company has implemented flexible purchasing incentives, including free upgrades to the new interior for existing customers and a 5,000 yuan customization fund for personalized options [13][15] Group 4: Future Outlook - Dongfeng Nissan aims to continue focusing on user needs, enhancing product iterations and service upgrades to establish the N7 as a key partner in users' lives [17]