Core Viewpoint - Temu is focusing on semi-managed and self-operated businesses while gradually restoring its full-managed operations in the U.S. market [2][4]. Group 1: Business Operations - Temu's full-managed operations in the U.S. are set to fully resume by the end of July, with some links already being restored since June, albeit slowly [2]. - The company has opened semi-managed local warehouses in Germany and Poland, which are rented and operated by Temu itself, differing from the full-managed pre-staging warehouses [2]. - Temu has been providing subsidies to merchants for using its warehouses, with the subsidy for official shipping labels dropping from $0.5 to $0.3 per order since April [2]. Group 2: Logistics and Supply Chain - The logistics for semi-managed operations include a subsidy of $1-2 per order, but this is only available to select high-quality merchants or specific categories that Temu aims to support [2]. - Following the implementation of T86, Temu ceased direct shipments from China to the U.S. and began selling products from local warehouses, having prepared a significant inventory in advance [4]. - The company is adjusting its strategies to navigate the challenges posed by the current market conditions and is expected to continue monitoring policy stability before making further investments [3].

Core Viewpoint - Temu is focusing on semi-managed and self-operated businesses while gradually restoring its full-managed operations in the U.S. market [2][4]. Group 1: Business Operations - Temu's full-managed operations in the U.S. are set to fully resume by the end of July, with some links already being restored since June, albeit slowly [2]. - The company has opened semi-managed local warehouses in Germany and Poland, which are rented and operated by Temu itself, differing from the full-managed pre-staging warehouses [2]. - Temu has been providing subsidies to merchants for using its warehouses, with the subsidy for official shipping labels dropping from $0.5 to $0.3 per order since April [2]. Group 2: Logistics and Supply Chain - The logistics for semi-managed operations include a subsidy of $1-2 per order, but this is only available to select high-quality merchants or specific categories that Temu aims to support [2]. - Following the implementation of T86, Temu ceased direct shipments from China to the U.S. and began selling products from local warehouses, having prepared a significant inventory in advance [4]. - The company is adjusting its strategies to navigate the challenges posed by the current market conditions and is expected to continue monitoring policy stability before making further investments [3].

全托管-半托管-平台模式。 文丨沈方伟 陈晶 编辑丨管艺雯 特朗普再度当选后，拜登时期美国政府针对跨境电商设立的限制政策很可能进一步加强。中国跨境电商平 台已有预期。今年初，中国跨境电商将半托管视作最有效的应对模式 —— 商家自行将货物成批运到美 国，清关入仓，由平台负责定价、销售。 转型最为激进的是 Temu。过去十个月，Temu 前后派出多位一二级主管带队，组建近一千人的招商队伍 希望在今年将商品供给数量提高一倍。他们给 3 月才上线的半托管业务定下激进目标 —— 2024 年被寄希 望完成 200 亿美元 GMV，占整体目标的三分之一。 我们了解到，截至今年 10 月，在欧美两个大市场，Temu 半托管招募的商家和商品数量未能达到原定目 标。Temu 否认以上两段数据和说法。 为此，Temu 已经几度调整：10 月下旬半托管业务的招商员工，几乎都被转为类目运营，他们中的一部分 人还回到了最初的全托管业务；Temu 还在筹备建设海外前置仓，提前在海外储备一些畅销商品。 Temu 最初完全采用 "全托管"，商家把货送到国内的仓库，平台接管后续的定价、销售、运输，将每个消费 者的货物以邮政小包直接寄往目的地。 ...