Core Insights - The integration of consumption upgrade and digital economy is shifting the focus of "Double 11" competition from price-driven to experience-driven strategies [1] - Lenovo has launched a series of "AI pet fan" initiatives centered around the theme of "Hot AI Upgrade 11 in Place," aiming to enhance user experience and reduce barriers to AI adoption [1][3] - The company is leveraging its Tianxi AI 3.5 system to transition AI from a "smart assistant" to a "collaborative teammate," establishing a significant advantage in the competitive landscape [1][2] Product Strategy - Lenovo has developed a comprehensive AI equipment matrix covering various scenarios, including YOGA series AI PCs for mobile office needs, Think series with integrated Tianxi personal super intelligent agent, and gaming-focused Rescue series [2] - The company is addressing the retail industry's shift from "channel king" to "experience king" by creating a fully integrated experience driven by AI, enhancing customer engagement and satisfaction [2] Market Positioning - Lenovo's initiatives reflect a shift away from traditional price wars, focusing instead on technology empowerment and scene integration to transform "Double 11" into a multi-dimensional "smart consumption ecosystem" [3] - The company aims to deepen its "one body, multiple ends" strategic layout and expand the application boundaries of AI technology in consumer scenarios, reinforcing its commitment to customer-centric innovation [3]

【环球网科技综合报道】11月8日至9日，联想在天津、济南、大连三地同步开启线下体验活动，为消费者打造了一场科技与体育融合的沉浸式体验。 当前，消费升级与数字经济深度融合，推动双十一竞争重心从"价格驱动"转向"体验驱动"。面对行业普遍存在的价格战困局、AI应用表层化及服务割裂等 挑战，联想围绕"热AI升级 11到位"核心主题，推出一系列举措。此外，线上AI客服与线下"双店长"创新联动，构建全渠道沉浸体验。 在具体产品布局上，联想构建了覆盖全场景的AI装备矩阵：针对职场人士的YOGA系列AI PC通过AI续航管理与多屏协同，满足移动办公需求；Think系列 内置天禧个人超级智能体，集成AI搜索、AI写作、AI翻译等五大功能；面向学生群体的小新系列以AI降噪、智能分屏等功能精准契合学习场景；拯救者 系列专注AI性能优化，带来沉浸式游戏体验；moto razr 60系列折叠屏手机则以其创新形态拓展了AI生活场景的边界。 当零售行业从"渠道为王"迈向"体验为王"，面对消费者对智能化、无缝化体验的更高要求，构建全域融合体验成为关键突破口。对此，联想精准切中趋 势，以AI驱动场景创新。 在线上平台，联想官网等官方渠道提供便 ...