此次活动中，联想构建多重补贴体系与明星权益组合，为用户打造无缝衔接的智能生活体验。在补贴政 策上，联想整合国家补贴、品牌补贴、幸运补贴及平台资源，形成全方位普惠网络。明星效应助力AI 贴近用户，联想特邀品牌大使张凌赫担任AI装备推荐官。 福利背后是联想全场景AI产品矩阵的坚实支撑。例如，YOGA系列通过AI续航管理与多屏协同，精准契 合职场人士移动办公需求；小新系列则以AI降噪、智能分屏等功能，直击学习场景痛点。 本报讯(记者贾丽)随着各大平台一年一度的"双11"大促正式启幕，联想以"热AI升级，11到位"为核心主 题，全面开启年度消费盛宴。当下，消费需求愈发多元，智能体验逐渐成为用户核心诉求。联想打破传 统"价格战"局限，聚焦"不止于优惠，更在于AI价值"。 通过整合全栈AI技术、全品类智能终端与全周期服务，联想不仅实现智能体验、产品价格、服务保障 三大维度的全面升级。 此外，活动期间，联想推出百款享受国家补贴的产品，最高立减2000元等，线下推出"硅基店长+球星 店长"互动送周边活动，为消费者打造一场有温度、全链路、"全面到位"的智能生活体验。 全场景AI装备精准适配 持续拓展AI技术应用边界 本次"双1 ...

Core Insights - Lenovo has launched its annual Double Eleven promotion with the theme "Hot AI Upgrade, 11 in Place," focusing on enhancing smart experiences, product pricing, and service guarantees through a comprehensive integration of AI technology and smart devices [1][2] Group 1: Promotion Strategy - Lenovo has established a multi-layered subsidy system and star rights combination to create a seamless smart living experience for users [1] - The subsidy policy integrates national subsidies, brand subsidies, lucky subsidies, and platform resources to form a comprehensive and inclusive network [1] Group 2: Product Offerings - Lenovo's AI product matrix supports various scenarios, including "AI Gaming + AI Learning + AI Life," with specific products like the Legion Y700 4th generation gaming tablet offering a 15% national subsidy [1] - The YOGA series focuses on AI battery management and multi-screen collaboration, catering to the mobile office needs of professionals [1] - The Xiaoxin series addresses learning challenges with features like AI noise reduction and smart split-screen [1] - The Think series AI PCs include the Tianxi personal super intelligent agent, integrating five key functions: AI search, AI writing, AI translation, AI control, and AI service to enhance productivity [1] Group 3: Customer-Centric Services - Lenovo has upgraded its service guarantees with a "Value Retention and Replacement" subsidy plan, offering better-than-industry-standard depreciation subsidies for users updating AI devices [2] - The "Enjoy Super Intelligent Agent" plays a crucial role in service efficiency and experience [2] - Lenovo has introduced a dual-store manager service model with an AI-driven "Silicon-based Store Manager" providing 24/7 online consultation and personalized product recommendations, while the "Star Store Manager" demonstrates innovative applications of AI equipment in sports and daily life [2]

Core Insights - The global PC shipment volume in Q2 2025 reached 67.6 million units, marking a year-on-year growth of 7.4% [1][2] - Notebooks, including mobile workstations, accounted for 53.9 million units shipped, with a growth of 7% year-on-year, while desktop shipments grew by 9% to 13.7 million units [1][2] Market Share and Performance - Lenovo maintained the top position in the global PC market with a market share of 25.1%, up from 23.4% in Q2 2024, representing an increase of 1.7 percentage points [3] - HP ranked second with a market share of 20.9%, down from 21.7% year-on-year, while Dell's market share fell to 14.5% from 16.0% [3] - Lenovo's shipment volume reached 16.974 million units, a significant increase of 15.2% compared to 14.732 million units in Q2 2024 [3] Strategic Insights - Lenovo's success is attributed to its comprehensive product range and precise iterations, particularly in the ThinkPad series for business and Yoga series for consumers [4] - The company has enhanced its global supply chain coordination, establishing localized production and channels in emerging markets like Southeast Asia and Latin America [4] - The competition in the PC market is expected to intensify around hardware performance, AI applications, and ecosystem development, with Lenovo and Apple showing stronger competitiveness among leading manufacturers [4]