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3.5亿美元,CPE源峰“吃下”汉堡王
3 6 Ke· 2025-11-11 07:56
Core Insights - The restructuring of Burger King's operations in China has been finalized, with CPE Yuanfeng acquiring approximately 83% of Burger King China, while RBI retains about 17% [1][2]. Group 1: Strategic Partnership and Investment - CPE Yuanfeng will inject an initial capital of $350 million (approximately 2.5 billion RMB) into Burger King China to support expansion, marketing, menu innovation, and operational improvements [2]. - A 20-year master development agreement will be signed, granting exclusive rights for Burger King brand development in China [2]. - The plan aims to expand the number of Burger King stores in China from around 1,250 to over 4,000 by 2035, with a focus on sustainable same-store sales growth [2]. Group 2: Performance and Market Position - In 2024, Burger King China ranked eighth in RBI's international market revenue, with system sales of approximately $700 million and an average annual sales per store of about $400,000, significantly lower than markets like France and South Korea [4]. - Following the acquisition of full ownership of Burger King China, RBI has been actively seeking a new partner to better align with local market needs [4][5]. Group 3: Market Trends and Future Outlook - The transaction reflects a broader trend of foreign restaurant brands accelerating localization in response to increasing competition in the Chinese market [6]. - The success of this partnership will be evaluated based on store expansion rates and same-store sales growth from 2026 to 2028, with a focus on balancing brand value and local innovation [7].
CPE源峰将买下汉堡王,此前曾参与蜜雪冰城融资
Sou Hu Cai Jing· 2025-11-11 02:10
Group 1 - CPE Yuanfeng will acquire a majority stake in Burger King China, holding approximately 83% of the shares, while RBI will retain about 17% [1][3] - The transaction includes a 20-year master development agreement granting exclusive rights to develop the Burger King brand in China [3] - Burger King China's system sales for Q3 reached $172 million, with a same-store sales growth of 10.5%, despite a reduction of 196 restaurants in the past six months [4] Group 2 - The deal is expected to be completed by Q1 2026, with CPE Yuanfeng injecting $350 million (approximately 2.5 billion RMB) to support expansion and operational improvements [1][3] - Currently, Burger King China ranks eighth in international market revenue for RBI, with system sales of approximately $700 million and average annual sales per store of $400,000 [3] - The plan aims to expand the number of Burger King locations in China from around 1,250 to over 4,000 by 2035, focusing on sustainable same-store growth [4]