Core Insights - The restructuring of Burger King's operations in China has been finalized, with CPE Yuanfeng acquiring approximately 83% of Burger King China, while RBI retains about 17% [1][2]. Group 1: Strategic Partnership and Investment - CPE Yuanfeng will inject an initial capital of $350 million (approximately 2.5 billion RMB) into Burger King China to support expansion, marketing, menu innovation, and operational improvements [2]. - A 20-year master development agreement will be signed, granting exclusive rights for Burger King brand development in China [2]. - The plan aims to expand the number of Burger King stores in China from around 1,250 to over 4,000 by 2035, with a focus on sustainable same-store sales growth [2]. Group 2: Performance and Market Position - In 2024, Burger King China ranked eighth in RBI's international market revenue, with system sales of approximately $700 million and an average annual sales per store of about $400,000, significantly lower than markets like France and South Korea [4]. - Following the acquisition of full ownership of Burger King China, RBI has been actively seeking a new partner to better align with local market needs [4][5]. Group 3: Market Trends and Future Outlook - The transaction reflects a broader trend of foreign restaurant brands accelerating localization in response to increasing competition in the Chinese market [6]. - The success of this partnership will be evaluated based on store expansion rates and same-store sales growth from 2026 to 2028, with a focus on balancing brand value and local innovation [7].

据中国商报报道，RBI早在今年2月就已经在物色新的本地合作伙伴来投资和运营该业务。 本轮交易预计将于2026年第一季度完成。根据双方发布的通报，CPE源峰将向汉堡王中国注入3.5亿美元（折合人民币约25亿元）的初始资金，用于支持其 餐厅门店扩张、市场营销、菜单创新以及运营能力提升。 截至9月30日的第三季度，汉堡王中国的系统销售额为1.72亿美元（约合人民币12.24亿元），同店销售额增长10.5%。今年前九个月，汉堡王中国的系统销 售额约为4.81亿美元（约合人民币34.22亿元）。 CPE源峰将买下汉堡王，此前曾参与蜜雪冰城融资 11月10日晚间，私募股权投资机构CPE源峰与汉堡王中国母公司RBI达成战略合作，双方将成立合资企业（汉堡王中国）。交易完成后，CPE源峰将持有汉 堡王中国约83%的股权，RBI将保留约17%的股权。 汉堡王母公司为RBI集团，RBI集团旗下还有咖啡品牌Tims Hortons、炸鸡品牌Popeyes、三明治品牌Firehouse Subs。2005年，汉堡王进入中国市场。 在本次交易中，汉堡王中国旗下全资关联企业将签署一份为期20年的主开发协议，该协议将授予其在中国独家开发汉堡 ...