Financial Data and Key Metrics Changes - Total revenue for the second quarter was $1,280,000,000, marking a 1% decline compared to the previous year, but it was the second highest revenue ever posted for this quarter [6][22] - Operating income improved by 2% to $103,000,000, exceeding expectations, with diluted EPS increasing by 15% year-over-year [9][22] - Gross profit dollars were $500,000,000, reflecting a gross margin of 38.9%, up from 38.6% last year [23] Business Line Data and Key Metrics Changes - Aerie experienced a comp growth of 3%, driven by strong demand in intimates, soft dressing, sleepwear, and activewear [6][15] - American Eagle saw a decline in comps but improved in key categories such as women's jeans and tops as the quarter progressed [17][19] - The overall traffic was positive across brands and channels, with significant momentum building through the second quarter [7][22] Market Data and Key Metrics Changes - The company reported a strong customer acquisition, with over 700,000 new customers attributed to recent marketing campaigns [20] - The campaigns generated approximately 40,000,000,000 impressions, indicating a significant reach and engagement [33][36] Company Strategy and Development Direction - The company is focused on strengthening its brands, improving growth runway, and managing for higher profitability [5][9] - There is a commitment to operational efficiencies and supply chain improvements, particularly in response to tariff impacts [10][26] - The company plans to open approximately 30 Aerie and offline locations and remodel 40 to 50 AE stores, while closing 35 to 40 American Eagle locations by year-end [28][29] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the early results of actions taken to reignite performance, despite a dynamic consumer backdrop [5][9] - The third quarter is off to a better start, with consolidated comps up in the mid-single digits, and a positive outlook for the remainder of the year [29][30] - Management acknowledged the challenges posed by tariffs but emphasized ongoing efforts to mitigate their impact [10][30] Other Important Information - Year-to-date, the company has returned $276,000,000 to shareholders through dividends and share repurchases [11] - The company expects to incur approximately $20,000,000 in tariff costs in the third quarter and $40,000,000 to $50,000,000 in the fourth quarter [30][40] Q&A Session Summary Question: Can you tell us more about how you keep the momentum going with the new customers attracted by the campaigns? - The campaigns have generated unprecedented new customer acquisition, and the focus is on converting this buzz into repeat business [35][37] Question: Can you provide more details on the comp metrics, transaction ticket, and tariff impacts? - AUR was down mid-single digits, but traffic was healthy, and the team managed to offset some of the declines through effective markdown management [50][52] Question: What percentage of sales does intimates represent for Aerie, and how is the strategy to recapture share? - Intimates account for roughly one-third of Aerie's business, and the company is focused on launching new collections to regain market share [59][61] Question: Are there any product categories not performing well at Aerie? - The shorts category was identified as a challenge, but overall, the company is seeing positive trends in intimates and soft apparel [74][75] Question: What are the expectations for gross margin in the back half of the year? - The company anticipates a decline in gross margin due to tariff impacts, with ongoing efforts to manage expenses and optimize pricing strategies [78][80] Question: How will the marketing spend be allocated for the back half of the year? - Advertising expenses are expected to increase in the third quarter to support ongoing campaigns, while the fourth quarter may see a stabilization in SG&A expenses [100][101]

Industry Overview - The Retail - Apparel and Shoes industry is facing challenges due to fluctuating consumer confidence and inflationary pressures, leading to weakened demand for apparel and footwear [1][4] - Retailers are experiencing rising operational costs, including increased wages and higher prices for goods, which are straining margins and impacting the industry's near-term outlook [1][5] - The industry requires continuous product innovation and effective marketing to attract customers, while also facing fierce competition and price sensitivity [3] Key Trends - Soft demand is expected to impact revenues, with consumer purchasing power being strained by rising prices, as indicated by a decline in the Consumer Confidence Index from 98.4 in May to 93.0 in June [4] - Pressure on margins is likely to persist as companies invest heavily in digital infrastructure and marketing, which increases operational costs [5] - Companies are focusing on brand enhancement and capital discipline by deepening consumer engagement through innovative products and improved operational efficiency [6] Growth Strategies - Diversification and digitization are crucial for growth, with companies integrating in-store and online operations, enhancing supply chains, and investing in digital technologies [7][8] - Retailers are developing omnichannel capabilities and implementing loyalty programs to adapt to evolving consumer shopping behaviors [7] Market Performance - The Zacks Retail - Apparel and Shoes industry ranks 212, placing it in the bottom 13% of over 250 Zacks industries, indicating bleak near-term prospects [9][10] - The industry's earnings estimate has declined by 14.1% since February 2025, reflecting a negative outlook for earnings growth [11] Stock Performance - The industry has underperformed compared to the broader Zacks Retail-Wholesale sector and the S&P 500, with an 11.6% increase over the past year compared to 17.3% for the S&P 500 and 23.7% for the broader sector [13] Valuation - The industry is currently trading at a forward 12-month price-to-earnings (P/E) ratio of 18.26X, lower than the S&P 500's 22.74X and the sector's 25.50X [16] Notable Companies - **Levi Strauss & Co.** is focusing on direct-to-consumer strategies and has a Zacks Consensus Estimate suggesting a 4% growth in EPS from the previous year [19][20] - **Urban Outfitters, Inc.** is leveraging a diversified brand portfolio with an expected growth of 8.5% in sales and 22.2% in EPS [23][24] - **Stitch Fix, Inc.** is showing signs of a turnaround with a projected 71.7% growth in EPS [27][28] - **Boot Barn Holdings, Inc.** is experiencing strong performance with an expected growth of 11.8% in sales and 7.6% in EPS [31][32]