2025年，中国汽车市场存量竞争态势持续加剧，自主品牌在智电领域的集体发力，让主流合资品牌普遍遭遇增长瓶颈。在此背景下，一汽丰田凭借精准的战 略研判与扎实的体系能力逆势突围，全年销量定格在805518辆，成功达成连续3年正增长的行业少见成绩。这一年，一汽丰田牢牢锚定"油电共进"战略，在 产品焕新、技术升级、用户回馈等维度密集落子，一系列关键动作不仅夯实市场竞争力，更重塑品牌在智电新时代的形象。 全球第六代RAV4荣放的焕新上市，则进一步巩固品牌在SUV市场的地位，新车以"无感介入、全境支撑"为核心理念，完成设计、智能、动力、安全的多维 度升级，形成六大配置梯度，精准匹配户外露营、运动操控、家庭通勤等多元使用场景。造型打破中庸风格；动力上，2.0L智能电混双擎中汽研实测百公里 油耗仅3.99L；安全上，全新荣放白车身80%重新设计，A/B柱采用1470兆帕超高强度钢，时刻守护家庭出行安全。 在主流家用车市场，全新智混卡罗拉的升级同样值得关注。轴距加长50mm，车身同步加长75mm，进一步提升空间舒适度。搭载第五代智能电混双擎系 统，1.8L HEV版油耗低至4.13L/100km。同时，全系标配Toyota P ...

Core Insights - FAW Toyota has launched its upgraded IT'STiME 3.0 technology brand, introducing three new models: the new intelligent hybrid Corolla, the new bZ3 smart electric vehicle, and the fully refreshed RAV4 [2] Group 1: Technology and Features - The IT'STiME 3.0 technology brand continues the "Toyota self-research + open cooperation" model [2] - The ToyotaPilot intelligent driving assistance system integrates 33 high-precision sensing hardware components and offers 544 TOPS computing power, covering urban, highway, and parking scenarios [2] - The ToyotaSpace smart space features an 8155 automotive-grade chip and a 15.6-inch 2.5K large screen, creating a smart and safe cockpit [2] Group 2: Powertrain and Performance - The fifth-generation intelligent electric hybrid system achieves "faster, more economical, and quieter" performance, while the Prado's exclusive super hybrid system can handle extreme environments with a torque of 630 N·m [2] - The new RAV4, as a pioneer in the urban SUV segment, features a "hammerhead shark" design and a five-layer spray process, with an interior equipped with "STYLISH seats" and multiple fast-charging ports [2] - The RAV4 has a trunk capacity of 514 liters and supports external power supply functionality [2] - The dual-engine version of the new intelligent hybrid Corolla has a measured fuel consumption of 3.99 liters per 100 kilometers, with a range exceeding 1400 kilometers [2] - The new bZ3 smart electric vehicle is equipped with 32 sensing hardware components and ILPP memory parking function, ensuring safety with five layers of battery protection and four system redundancies [2]

Core Insights - FAW Toyota has launched its IT'S TiME 3.0 technology brand, enhancing its technological capabilities and introducing new models including the hybrid Corolla, bZ3, and the new RAV4, marking a new strategic direction of "oil-electric co-prosperity" [1][2] Group 1: Technological Advancements - The IT'S TiME 3.0 brand represents a comprehensive upgrade in smart technology, power technology, and hardware-software integration, building on the previous iterations of the brand [4] - The fifth-generation intelligent hybrid technology aims for faster, more economical, and quieter performance, with unique multi-stage hybrid systems enhancing driving smoothness and quietness [6] - The Toyota Pilot intelligent driving assistance system has been upgraded to version 4.0, utilizing big data and real-world driving data for improved safety and predictive capabilities [4][11] Group 2: New Model Features - The new RAV4 features a robust design and advanced technology, including a high-definition 15.6-inch display and a comprehensive driver monitoring system that enhances user experience and safety [5][9] - The new Corolla offers a spacious interior with a 470L trunk, exceptional fuel efficiency of 4.13 liters per 100 km, and a hybrid system that has been validated over 25 years [12] - The bZ3 model integrates advanced driving assistance systems and a spacious cabin designed for comfort, featuring a 15.6-inch central screen and AI voice assistant for enhanced user interaction [15] Group 3: Market Positioning - FAW Toyota aims to position itself as a leader in smart technology and electric vehicles, leveraging 28 years of experience in electrification to build trust with consumers [3] - The new models are designed to resonate with Chinese consumers, emphasizing safety, comfort, and advanced technology, thereby reinforcing FAW Toyota's commitment to the "national car" sentiment [12][15]

【文/观察者网 潘昱辰 编辑/高莘】4月22日，一汽丰田纯电动SUV车型bZ5开启预售，共推出两款车 型，其中550km长续航版全系标配200kW电机，预售价为13万元级；配备L2级辅助驾驶和激光雷达的标 杆车型预售价为16万元级。此外，一汽丰田还提供上市前支付500元意向金冲抵5000元购车款的权益。 bZ5基于e-TNGA架构打造，最大亮点在于搭载由Momenta飞轮大模型5.0构筑的全新Toyota Pilot智能驾 驶辅助系统，搭载544Tops算力芯片和33颗智能感知硬件，能够实现城市和高速的导航驾驶辅助、泊车 辅助等30余项功能。截至2024年，搭载Momenta城区辅助驾驶系统的量产车辆累计行驶里程达到20亿 km。 同时，bZ5搭载了一汽丰田最新的Toyota Space智慧空间，包括支持200多个第三方APP的15.6英寸全高 清触控大屏系统、10个JBL扬声器和香氛系统。 此外，bZ5全系标配Toyota Safety Sense智行安全，搭载了DMS驾驶员监测系统、OMS乘客监测系统和 可监测全车的车内生物监测系统。 本文系观察者网独家稿件，未经授权，不得转载。 一汽丰田bZ5预售发布会 ...