Investment Rating - The report maintains a "Buy" rating for the company with a target price of 110.00 RMB [4][7]. Core Views - The company achieved a revenue of 4.256 billion RMB in Q1 2025, showing a year-over-year decline of 4.41% but a quarter-over-quarter increase of 1.45%. The net profit attributable to the parent company was -152 million RMB, down 139.52% year-over-year and down 160.58% quarter-over-quarter [1][2]. - The growth in overseas and enterprise-level storage businesses has been robust, with Lexar brand revenue increasing by 20.73% year-over-year and Zilia's revenue growing by 45.08% year-over-year [2][3]. - The report anticipates a price rebound in DRAM/NAND products in Q2 2025, driven by inventory digestion and increased stocking willingness from downstream customers [1][3]. Summary by Sections Q1 2025 Performance - The company reported a revenue of 4.256 billion RMB, with a year-over-year decline of 4.41% and a quarter-over-quarter increase of 1.45%. The net profit attributable to the parent company was -152 million RMB, reflecting a significant year-over-year decline of 139.52% [1][2]. - The gross margin was reported at 10.35%, down 14.04 percentage points year-over-year, but the decline in margin has narrowed compared to previous quarters [2]. Growth Drivers - The overseas and enterprise-level storage businesses showed strong growth, with Lexar's revenue increasing by 20.73% and Zilia's revenue increasing by 45.08% year-over-year. The enterprise storage product combination "eSSD+RDIMM" achieved over 200% year-over-year revenue growth [2][3]. - The company is actively expanding its product offerings and customer base, particularly in the high-end product segment [2][3]. 2025 Outlook - The report expects a price rebound in consumer storage products starting in Q2 2025, as major manufacturers like Micron have announced price increases. The company’s self-developed UFS 4.1 controller chip has successfully entered mass production, which will support new product launches [3]. - The integration of Zilia with Yuan Cheng Suzhou has improved operational efficiency and expanded the company's reach into South American markets [3]. Financial Projections - The company’s revenue forecasts for 2025-2027 are 22.756 billion RMB, 26.700 billion RMB, and 29.568 billion RMB, respectively, indicating a growth trajectory [4][6]. - The report projects a net profit of 668.52 million RMB for 2025, with an expected EPS of 1.61 RMB [6][4].

Core Viewpoint - The company reported a slight revenue increase in Q1 2025, with a narrowing of non-recurring net profit losses, indicating a performance in line with expectations despite industry challenges [1] Group 1: Financial Performance - Q1 2025 revenue reached 4.256 billion yuan, up 1.5% quarter-on-quarter, with a non-recurring net profit of -202 million yuan, showing a reduction in losses [1] - Gross margin was 10.35%, down 0.81 percentage points, while net margin was -3.36%, down 2.02 percentage points [1] - The decline in performance was attributed to slow recovery in consumer electronics and inventory digestion in downstream markets [1] Group 2: Business Segments - The embedded storage segment generated 8.425 billion yuan in revenue for 2024, a year-on-year increase of 90.5%, accounting for 48% of total revenue [3] - The solid-state drive (SSD) segment reported 4.147 billion yuan in revenue for 2024, up 48% year-on-year, representing 24% of total revenue [4] - The company anticipates a gradual improvement in performance starting from Q2 2025 due to inventory digestion and production adjustments in the storage industry [4] Group 3: International Business Growth - The overseas business, particularly the Lexar brand, saw a revenue increase of 20.7% year-on-year in Q1 2025, while the Brazilian subsidiary Zilia reported a 45.1% increase [5] - The acquisition of Zilia is expected to enhance the company's overseas growth potential [5] Group 4: Enterprise Storage - Revenue from enterprise storage products (eSSD and RDIMM) exceeded 319 million yuan in Q1 2025, marking a growth of over 200% year-on-year [6] - The company has successfully penetrated various sectors including internet, telecommunications, finance, and servers, with expectations for continued order growth [6] Group 5: Product Development - The company successfully mass-produced its self-developed UFS 4.1 controller chip in March 2025, targeting the high-end smart terminal market [7] - As of March 19, over 30 million units of the self-developed controller chips have been applied [7] Group 6: Inventory Management - As of Q1 2025, the company's inventory amounted to 7.814 billion yuan, a decrease of 0.2% quarter-on-quarter, but up 3.2% year-on-year [8] - Inventory turnover days were 185 days, showing a decrease of 4 days quarter-on-quarter and an increase of 5 days year-on-year [8] Group 7: Market Outlook - The global AIGC trend and the "Digital China" initiative are expected to provide new growth momentum for the storage market, with the company positioned as a leading independent storage manufacturer [9] - Projected net profits for the company from 2025 to 2027 are 986 million yuan, 1.617 billion yuan, and 2.012 billion yuan, respectively, with corresponding PE ratios of 33, 20, and 16 times [9]