Group 1: Company Overview - Zhenggu (Beijing) Agricultural Development Co., Ltd. has been sending personnel to Panama annually since 2021 to oversee coffee bean cultivation according to its Ubean Black Label Geisha standards, ensuring quality control across the entire supply chain from planting to domestic consumption [1] - The company has participated in the China International Import Expo (CIIE) for seven consecutive years, signing multiple cooperation agreements with countries like Panama during this year's event [1][2] - The rising domestic demand for coffee in China, particularly for high-quality beans, has prompted Chinese companies to seek overseas sources to meet market needs, as local production in regions like Yunnan is insufficient [1] Group 2: Market Insights - The CIIE serves as a platform for Chinese companies to both buy and sell globally, allowing products like Panama Geisha coffee to reach thousands of potential consumers and partners within a week [2] - The promotion of Geisha coffee at the expo aligns with Panama's sustainable development goals, as both Zhenggu and its partners are implementing low-carbon organic farming practices [2] Group 3: Industry Trends - The global electricity demand is projected to grow at a rate of 4% from 2024 to 2025, driven by the need for renewable energy integration and aging grid infrastructure in regions like Europe and the Middle East [3] - Companies are shifting from merely selling products overseas to a model that combines capital, technology, and equipment, aiming for a global presence through local partnerships [3] Group 4: Talent Management - As companies expand internationally, there is a noticeable shift towards prioritizing local talent to manage operations effectively, especially in labor-intensive regions like Southeast Asia and high-end markets like Europe [4][5] - Leading companies are now focusing on long-term talent development strategies, such as domestic rotations and overseas practical training, to build local management teams [5]

从2021年开始，正谷（北京）农业发展有限公司（下称"正谷"）每年都会派人，历经四十余小时的行程 从国内赶赴巴拿马，检查当地合作伙伴按正谷的Ubean黑标瑰夏（一款咖啡豆品牌）标准开展的咖啡豆 委托种植工作。正谷联合创始人张友廷说，此举旨在把控"咖啡种植园—烘焙—运输—国内消费市场"的 全产业链环节。 在第八届中国国际进口博览会（下称"进博会"）举行期间，张友廷分享了公司"买全球"的故事。正谷已 连续参加七届进博会，在今年进博会，正谷也与巴拿马等国家或机构签订了一系列合作协议。 张友廷说，近几年国内咖啡消费需求在快速崛起，但云南等地的咖啡豆产量远远满足不了市场需求，因 此中国企业必须奔赴海外市场，将优质的咖啡豆带回国内。而引进过程中，把控品质、让消费者买得放 心是重中之重。这也是公司决定直接锁定咖啡种植园、从源头上确保咖啡豆品质的原因。 对于持续参加这场以外企为主角的进博会，张友廷说，对中企而言，进博会既是"买全球"的平台，也 是"卖全球"的窗口。现在国内消费者对巴拿马瑰夏咖啡的了解程度不高，进博会能让公司的咖啡产品在 一周内触达数万名潜在消费者和合作伙伴。很多消费者在进博会展台第一次喝到瑰夏咖啡后就被吸引， ...