WUHU, China, March 27, 2026 (GLOBE NEWSWIRE) -- Chery Group's new energy vehicle brand iCAUR announced that it will host its iCAUR International Business Summit from April 26 to April 28, 2026, during Auto China 2026, bringing together global partners, media, and industry stakeholders to present the next stage of its new energy strategy. The summit will serve not only as a global partner gathering, but as a platform to demonstrate how iCAUR defines its “new energy gene” — an integrated system that connects ...

Core Viewpoint - The automotive marketing industry faces significant challenges, yet the recent awards ceremony highlighted exemplary figures and brands that have successfully navigated these difficulties through innovation and commitment to user engagement [3][20]. Summary by Sections Award Winners - The 12th Jin Xuan Awards recognized one annual figure, two annual brands, and three annual teams, celebrating those who have persevered amidst chaos and competition [6]. - The annual figure award went to Zhu Jiangming, Chairman of Leap Motor, who emphasized the importance of user trust and the company's commitment to high self-research rates [15][22]. - The annual brands awarded were Lantu and Chery, both showcasing their dedication to technology and user experience [11][28]. Annual Brands - Lantu Automotive focuses on user operations and has successfully transformed technical advantages into user-perceived experiences, achieving a ten consecutive month sales increase in 2025 [30]. - Chery's marketing strategy emphasizes deepening technology and user engagement, with impressive sales figures of over 900,000 units in new energy vehicles and 1.34 million exports, maintaining the top export position for 23 consecutive years [12][28]. Annual Teams - The iCAR team at Chery integrates marketing, user feedback, and design from the product's inception, leading to nearly 100,000 sales in 2025 [39]. - The Extreme Fox Automotive team utilizes sports marketing and innovative expressions to resonate with younger audiences, resulting in increased sales and brand reputation [46]. - The AITO team focuses on user co-creation and community engagement, successfully breaking into high-end markets and enhancing brand recognition [50].